Learn the fundamentals of social media and how to use it effectively. This presentation covers the do's and the don'ts, with a few examples and case studies in between. Disclaimer: Content in this presentation was taken from multiple sources

1. Mastering Social Media A YPN Miami Workshop Presented by Chris Payne CEO, Regal Spri Creative Group, LLC 7/30/11 1 YPNMiami.com

2. What is Social Media? 7/30/11 2 YPNMiami.com

3. Is this Social Media? 7/30/11 3 YPNMiami.com

5. Listening

6. Learning

8. Print

9. Radio

10. TV

11. Web7/30/11 4 YPNMiami.com

12. It’s what WE DO... with the technology like facebook, twitter.... 7/30/11 5 YPNMiami.com

13. Why is being social important? You learn what people want and are interested in People/Customers become vested Sparks Word-of-Mouth Drives traffic Visibility amongst extended network 7/30/11 6 YPNMiami.com

14. Scenario #1 You’re the Social Media team at Company XYZ Product: XYZ Target Audience: XYZ Recent Event: Miami Heat lose in NBA Finals Goal: Drive traffic to your website Exercise: Create an interesting tweet in 20 words or less 7/30/11 7 YPNMiami.com

15. DO’S & DON’TS 7/30/11 8 YPNMiami.com

16. Social Media Pitfalls Rush to action without a plan Lack of objectives and measurement Misguided content Failing to engage audience Limited Reach Out of Touch 7/30/11 9 YPNMiami.com

18. If you do use outside agencies, ensure they are trained as well. Consider having an approval process in place for all posts. Source: http://jalopnik.com/#!5780113/chrysler-loses-control-of-twitter-account-drops-f bomb YPNMiami.com

20. Apologize when you do something wrong. Use it as an opportunity to engage in conversations with those you offended.Source: http://socialmediatoday.com/SMC/103334 YPNMiami.com

21. Social Media Etiquette Treat your network like family and friend Listen Promptly answer their questions/concerns Be Personable: Let them into your daily world Be Authentic Give thanks and praise Share ideas 7/30/11 12 YPNMiami.com

22. Social Media Black Belt Valuable Content Not Boring Diversification Thought Leadership Video and/or Podcasts Consistency Engage Direct Message Ask Questions Offer Discounts/Promotions 7/30/11 13 YPNMiami.com

23. exhibit #1 7/30/11 14 YPNMiami.com

24. In 2010, after 23 years and hundreds of millions of dollars spent on Super Bowl ads... Pepsi ditched the SuperBowl and poured 1/3 of its' TOTAL annual marketing budget into a cause-driven social marketing campaign; The Refresh Project http://www.refresheverything.com/ 7/30/11 15 YPNMiami.com

25. Case Study: LinkedIn Company: Doble Group, Tech Consulting Firm 2 Month Campaign Day 1 Vanilla CEO profile ~ 350 connections Day 60 Keyword Rich Personal & Biz Profile 1500+ Connections 30 Group Affiliations + 1 Group Created 3 Leads in one day after Direct Message initiative 7/30/11 16 YPNMiami.com

26. Need Inspiration? People and Brands that get it Right @SeanKent: Funny a** comedian @KennethCole: Makes his brand relevant to what’s happening in the world @BurgerKing: Direct, humorous & not overbearing @IamDiddy: Himself. Let’s you into his world. @UncleRUSH: Inspirational and Well-Rounded @Bereolaesque: YPN Member that’s successfully building his brand @YPNMiami: Greatest Org EVER!!! 7/30/11 17 YPNMiami.com

27. The Tactical 7/30/11 18 YPNMiami.com

28. How to gain Fans/Followers Ask your personal network Determine your audience Follow your audience Deliver content of VALUE! Engage, Engage, Engage!!! Ex. “I feel the same way”, “You’re a genius!” Target key influencers Follow-Up: @YPNMiami Great Social Media Workshop!!! 7/30/11 19 YPNMiami.com

29. Great Social Networks Ning.com: Easily Create your own S Network ICABA: Connect with affluent, professionals of color YouTube or Vimeo.com: Upload and share video Flickr: Upload and share photos Google Alerts: Get notified when your brand is mentioned RSS: Get an RSS Reader and follow your fav sites LinkedIN: #1 Network for business Mashable: News on digital culture, SM, & tech Digg: Allows anyone to “Vote-Up” their fav web pages HelpAReporterOut (HARO): Free PR. Become a source and pitch your product/service when appropriate FourSquare: Let friends know where you are by “checking-in” Groupon: Social Buying site 7/30/11 20 YPNMiami.com

30. Scenario #2 You’re the Social Media team at Company XYZ Problem: Someone just posted on their blog “Love Comp XYZ products, but I’ll probably shop at Competitor X since they don’t answer their phone!” Goal: Retain the customer Exercise: Discover the blog post. Make the customer happy. 7/30/11 21 YPNMiami.com

31. Setting up a Wordpress Blog Wordpress.comvsWordpress.org What’s the Difference? Wordpress.com Sign Up Get Familiar Customize Post!!! 7/30/11 22 YPNMiami.com

32. Using StumbleUpon Sign Up Select categories of interest Stumble… Upon great content! Vote Share via your networks Set Up Notifications 7/30/11 23 YPNMiami.com

33. Don’t be shy… BE SOCIAL! 7/30/11 24 YPNMiami.com

34. Contact Information YPN Miami www.YPNMiami.com E: ypnmia@gmail.com Facebook Twitter 7/30/11 YPNMiami.com 25 Speaker: Chris Payne CEO, Regal Spri Creative Group www.RegalSpri.com E:info@regalspri.com P: +1 305.791.0901 Facebook Twitter LinkedIn

35. 3rd most populated country facebook 7/30/11 26 YPNMiami.com

36. 75 million accounts (of which15 million active) 65 million tweets per day 7/30/11 27 YPNMiami.com

37. Setting Up Outlook http://products.secureserver.net/email/email_outlook.htm MICROSOFT http://support.microsoft.com/kb/287532 GMAIL http://mail.google.com/support/bin/answer.py?hl=en&ctx=mail&answer=75726 7/30/11 28 YPNMiami.com