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Social Media Marketing
How Marketers Communicate
How People Communicate
Remember Main Street … .How did we used to build business?
What is Social Media?
Social Media is Essential in Recession
People’s Conversations Give Insight
Breakdown of Social Media Users 40% of critics are creators Collectors skew 60/40 male Collectors are high income Top 3 equally likely = WOM
Understand Your Target Audience http://www.forrester.com/Groundswell/profile_tool.html 58 year old homemaker in the US 27 year old single male US v. UK 31 year old working mother
Understanding Trust 83% trust friends 50% trust strangers Source: Forrester Research
A Note About Gender… Women are three times more likely to share personal stories with a friend than men.  But wait a minute…. Women guard their contacts Allow them to retain full control of the message or discount…
Developing a Corporate Strategy
Building the Persona or the Brand? Who or what do you want people to talk about…
What Do You Want to Get Out of it?
Let Your Team Play to Their Strengths… I’ve got a great speaking voice… I have a knack for building solutions… I am an excellent teacher and communicator… I love to tell a story with pictures… I read all the news that’s fit to print… I have a lot to say and I love an audience…
Who’s Already Playing
Divide and Conquer
Rules of Engagement Don’t be  that  guy. (You know the one…)
The Bleeding Edge Rat Race Keeping up is impossible…
Social Media Launchpoint: Flickr ,[object Object],“ Of all of our inventions for mass communication, pictures still speak the most universally understood language.” - Walt Disney
Flickr – An Engaged Community
Flickr – Links that Deliver
So Many Reasons to Love Flickr… ,[object Object],[object Object]
Social Media Launch Point: Twitter
Twitter – Create Your Listening Board
Twitter as a News Source…
The Power of the ReTweet
So Many Reasons to Love Twitter… ,[object Object],[object Object]
Social Media Launch Point: YouTube
YouTube, Great on a Budget “ Tom [Dickson] likes to run non-standard things through our blenders in the demo room to test out their strength. One day I wandered in to the demo room and saw sawdust on the floor. Tom was testing out the blenders again, this time it was a 2 x 2 jammed into the blender to see if he could destroy the blender or the 2 x 2. “ -George Write, Marketing Director First five videos cost roughly $100 The Today Show, iVillage, Newsweek, Playboy, NY Times Online sales quadrupled. $400
So Many Reasons to Love YouTube…
Social Media Launch Point - Networks
Leverage Them Properly… Let people become your friends
So Many Things to Love about Social Networks
The Value Triangle
[object Object],[object Object],Don’t let fear hold you back

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