L'Oreal is a French cosmetics company founded in 1909. Some of its iconic brands include L'Oreal Paris and Garnier. L'Oreal revolutionized advertising with the slogan "Because I'm worth it" for L'Oreal Paris, spreading a message of respect and recognition for women. L'Oreal uses international celebrities as brand ambassadors and endorsers to promote its brands globally. The company has also effectively adapted its integrated marketing communications strategy in the Middle East by building customer relationships and using celebrity endorsements.

1. A Case
Study

2. • Founded in 1909
• Headquartered
in Paris

3. L’Oreal started as a company that sold hair
dyes to hairdressers.

4. Some iconic brands of L’Oreal

5. L’Oreal’s Product
Offerings

6. Some more beauty products by L’Oreal

7. Discuss L’Oreal Paris’s message and creative strategy in light of
its slogan and use of brand ambassadors. Do you think L’Oreal
Paris has adapted its IMC strategy effectively in the middle
east?

8. Revolutionized the advertising
world with its legendary slogan :
The slogan spread the
message of ‘respect and
recognition’ for women.

9. International ambassadors
endorsing L’Oreal Paris

10. L’Oreal’s IMC
strategy:
• Building strong customer
relationships by introducing various
rewarding programmes to its existing
and new customers.

11. L’Oreal’s IMC
strategy :
• Endorsements using the
celebrity power of its brand
ambassadors.

12. L’Oreal in the
Middle East

13. Evaluate L’Oreal’s approach to events, experiences, and
sponsorships. Have L’Oreal been effective in selecting its
partners?

14. • Sponsoring global events like Fashion Weeks in major cities across the world.

15. L’Oreal’s IMC strategy :
• Successfully associated with the Emmy
award-winning fashion reality show, Project
Runway that regularly featured its products
on the show.
Partnerships to
develop
Marketing
Communication
s

17. What are the benefits of content-
based marketing for a beauty brand
like L’Oreal? Do you think L’Oreal is
right in completely integrating its
traditional and digital media?

18. Content-based marketing by L’Oreal.

19. L’Oreal Paris “MAKEUP GENIUS” app.

20. SUMMARY

21. DISCLAIMER
Created by :
ABHIJIT SARKAR
BIT SINDRI during a
marketing internship
Guided by:
Prof. Sameer Mathur
IIM LUCKNOW