1. INTRODUCTION -
Oriflame is a Swedish beauty company known for its wide range of
cosmetics, skincare, and wellness products. Founded in 1967, Oriflame
operates through a network of independent consultants who sell its
products in over 60 countries worldwide. They emphasize natural
ingredients and offer products designed to enhance beauty and promote
well-being.
2. HISTORY -
Oriflame was founded in 1967 in Sweden by brothers Jonas af Jochnick and
Robert af Jochnick, along with their friend Bengt Hellsten. The company
initially started as a small business selling beauty products through direct
selling.
In the 1970s, Oriflame expanded internationally, entering new markets
across Europe and beyond. By the 1980s, it had become one of the
fastest-growing cosmetics companies globally, known for its innovative
products and direct sales model.
Throughout the years, Oriflame has continued to expand its product line,
focusing on natural ingredients and promoting a healthy lifestyle. It has
also prioritized sustainability and ethical practices in its operations.
Today, Oriflame operates in over 60 countries, with a vast network of
independent consultants who sell its products.
3. VISION AND MISSION -
Oriflame's vision is to be the #1 beauty company selling direct. They aim to
empower people to fulfill their dreams, and in doing so, create a better
world.
Their mission is to offer a wide range of high-quality, innovative beauty
products inspired by nature and backed by science. They strive to make
beauty accessible to all while promoting sustainable business practices
and empowering individuals to achieve their goals through
entrepreneurship.
4. PRODUCT AND DEVELOPMENT -
Oriflame offers a wide range of cosmetics products across various
categories. Some of their popular product lines include:
1. Makeup: Including foundations, concealers, powders, blushes,
eyeshadows, eyeliners, mascaras, lipsticks, lip glosses, and makeup
brushes.
2. Skincare: Featuring cleansers, toners, moisturizers, serums, masks,
exfoliators, eye creams, and specialized treatments for various skin
concerns such as aging, acne, and hydration.
3. Fragrances: Offering a selection of perfumes for both men and women,
including eau de parfums, eau de toilettes, and body sprays.
4. Body Care: Including shower gels, body lotions, body creams,
deodorants, and body scrubs for cleansing, moisturizing, and pampering
the skin.
5. Hair Care: Featuring shampoos, conditioners, hair masks, styling
products, and treatments designed to
5. nourish and strengthen hair.
6. Wellness: Offering nutritional supplements, vitamins, and dietary
products aimed at promoting overall health and well-being.
Oriflame continuously updates and expands its product offerings to stay
current with beauty trends and meet the evolving needs of its customers.
6. MARKET MIX AND SIZE -
Oriflame employs various elements of the marketing mix to promote its
products and reach its target market effectively. These elements include:
1. Product: Oriflame offers a wide range of beauty, skincare, fragrance, and
wellness products, focusing on quality, innovation, and natural
ingredients.
2. Price: Oriflame uses a competitive pricing strategy, offering products at
various price points to cater to different customer segments. They often
run promotions and discounts to attract customers and increase sales.
3. Place: Oriflame distributes its products primarily through a direct
selling model, utilizing a network of independent consultants who sell
directly to consumers. They also have an online presence, allowing
customers to purchase products through their website.
4. Promotion: Oriflame promotes its products through a mix of marketing
channels, including
7. social media, digital advertising, influencer partnerships, and traditional
marketing methods like print ads and events. They also offer incentives
and rewards to their consultants to encourage sales and recruitment.
As for market size, Oriflame operates in over 60 countries worldwide, with
a significant presence in Europe, Asia, and Africa. While specific market
size data may vary by region and product category, Oriflame has
established itself as one of the leading direct selling beauty companies
globally, with millions of customers and a large network of consultants.
8. BUSINESS CYCLE AND BRANCHES -
Oriflame operates within a business cycle that typically includes several
stages:
1. Introduction: This stage involves the launch of new products or entering
new markets. Oriflame may invest heavily in research and development
during this phase to innovate and develop new products to meet customer
needs.
2. Growth: As Oriflame gains traction in the market, sales and revenue
increase rapidly. They may expand their product lines, enter new
geographical regions, and recruit more consultants to capitalize on
growing demand.
3. Maturity: During this phase, Oriflame's sales growth stabilizes as it
reaches a saturation point in certain markets or product categories.
Competition may intensify, prompting Oriflame to focus on customer
retention, brand loyalty, and cost optimization.
4. Decline: In this stage, Oriflame may experience a
9. decline in sales due to market saturation, changing consumer
preferences, or increased competition. They may need to reassess their
product offerings, marketing strategies, and business model to revitalize
growth.
Oriflame has branches and operations in various countries across the
globe, with regional offices and distribution centers to support its
business activities. These branches are responsible for managing local
operations, sales, marketing, and customer support, ensuring Oriflame's
products are effectively promoted and distributed in their respective
markets.
10. FACTS AND GROWTH -
Oriflame has experienced significant growth and success since its
inception. Here are some key facts and milestones:
1. Founded in 1967 by brothers Jonas af Jochnick and Robert af Jochnick,
along with their friend Bengt Hellsten in Sweden.
2. Oriflame began as a small beauty company selling products through
direct selling.
3. Expanded internationally in the 1970s, entering new markets across
Europe and beyond.
4. Became one of the fastest-growing cosmetics companies globally in the
1980s, known for its innovative products and direct sales model.
5. Continued expansion throughout the years, entering over 60 countries
worldwide and establishing a vast network of independent consultants.
11. 6. Emphasizes natural ingredients and sustainability in product
development and operations.
7. Oriflame's revenue has grown steadily over the years, reflecting its
success in capturing market share and meeting consumer demand for
high-quality beauty and wellness products.
8. Despite facing challenges such as market saturation and increased
competition, Oriflame has remained resilient and adaptable, focusing on
innovation, customer engagement, and strategic expansion to sustain
growth.
Overall, Oriflame's journey is characterized by its commitment to quality,
innovation, and empowering individuals through entrepreneurship,
leading to its sustained growth and success in the cosmetics industry.
12. COMPETITORS AND SURVIVAL -
Oriflame faces competition from various players in the cosmetics and
beauty industry, including both direct selling companies and traditional
retail brands. Some of its key competitors include:
1. Avon: Another direct selling beauty company with a global presence,
offering a range of skincare, makeup, and fragrance products.
2. Mary Kay: Known for its direct selling model, Mary Kay offers skincare,
makeup, and fragrance products, targeting a similar demographic as
Oriflame.
3. L'Oréal: A multinational beauty company with a diverse portfolio of
brands sold through various channels, including retail stores, online
platforms, and salons.
4. Estée Lauder Companies: A global leader in the beauty industry, owning
multiple high-end skincare, makeup, fragrance, and hair care brands sold
through retail outlets and online platforms.
13. 5. Revlon: Known for its cosmetics and beauty products sold through retail
stores, online platforms, and drugstores.
To survive and thrive in a competitive market, Oriflame focuses on several
strategies:
1. Differentiation: Oriflame emphasizes its unique selling points, such as
natural ingredients, innovative product formulations, and its direct selling
model, to differentiate itself from competitors.
2. Innovation: Oriflame invests in research and development to
continuously innovate and develop new products that meet evolving
consumer preferences and trends.
3. Customer Engagement: Oriflame prioritizes building strong
relationships with its customers and consultants through personalized
experiences, loyalty programs, and community engagement initiatives.
14. 4. Adaptability: Oriflame remains flexible and adaptable to changing
market dynamics, consumer behavior, and industry trends, allowing it to
pivot and adjust its strategies as needed to remain competitive.
5. Global Expansion: Oriflame continues to explore new markets and
opportunities for growth, expanding its geographic footprint and reaching
new customers around the world.
By employing these strategies and maintaining its focus on quality,
innovation, and customer satisfaction, Oriflame aims to not only survive
but also thrive in a highly competitive industry.
15. QUALITIES AND BENEFITS -
Oriflame offers several qualities and benefits that set it apart from
competitors and appeal to consumers:
1. Natural Ingredients: Oriflame prioritizes the use of natural ingredients
in its products, emphasizing their effectiveness and safety for the skin.
2. Scientific Formulations: While focusing on natural ingredients, Oriflame
also incorporates advanced scientific research and formulations to ensure
its products deliver visible results.
3. Innovative Products: Oriflame is known for its innovative product
offerings, constantly introducing new and unique items that cater to
emerging beauty trends and consumer needs.
4. Direct Selling Model: Oriflame's direct selling model provides
opportunities for individuals to become independent consultants and
build their own businesses, offering flexibility and potential for financial
independence.
16. 5. Community and Support: Oriflame fosters a sense of community among
its consultants, providing training, support, and incentives to help them
succeed in their businesses.
6. Quality Assurance: Oriflame maintains strict quality control measures to
ensure the safety, efficacy, and integrity of its products, giving consumers
confidence in their purchases.
7. Sustainability: Oriflame is committed to sustainability across its
operations, from sourcing ingredients responsibly to reducing
environmental impact and promoting social responsibility.
8. Accessible Pricing: Oriflame offers products at various price points to
cater to different budgets, making quality beauty and wellness products
accessible to a wide range of consumers.
Overall, Oriflame's qualities and benefits align with consumers' desires for
effective, safe, and ethically sourced beauty and wellness products, while
also providing opportunities for personal.
17. CUSTOMER SERVICE AND SUPPORT -
Oriflame places a strong emphasis on customer service to ensure a
positive experience for its customers. Some key aspects of Oriflame's
customer service include:
1. Personalized Assistance: Oriflame provides personalized assistance to
customers through its network of independent consultants. Consultants
offer product recommendations, skincare advice, and beauty tips tailored
to individual needs and preferences.
2. Product Support: Oriflame offers product support to address any
questions or concerns customers may have about its products. This
includes information on ingredients, usage instructions, and
troubleshooting assistance.
3. Ordering and Delivery: Oriflame strives to make the ordering and
delivery process seamless for customers. Orders can be placed online or
through a consultant, and Oriflame aims to deliver products promptly and
efficiently.
18. 4. Returns and Exchanges: Oriflame has a customer-friendly returns and
exchanges policy, allowing customers to return or exchange products
within a specified timeframe if they are not satisfied with their purchase.
5. Customer Feedback: Oriflame values customer feedback and uses it to
continuously improve its products and services. Customers can provide
feedback through surveys, reviews, and direct communication with
consultants.
6. Loyalty Programs: Oriflame offers loyalty programs and incentives to
reward customers for their continued support and purchases. These
programs may include discounts, special offers, and exclusive gifts.
Overall, Oriflame is committed to providing exceptional customer service
to ensure customer satisfaction and loyalty. Whether through
personalized assistance, efficient order processing, or responsive support,
Oriflame aims to meet the needs and exceed the expectations of its
customers.
19. GOVERNMENT AND TAX POLICY -
Oriflame, like any multinational company, operates within the tax policies
and regulations of the countries in which it conducts business. These
policies can vary significantly depending on the jurisdiction and can
impact various aspects of Oriflame's operations, including corporate
taxes, sales taxes, import/export duties, and employee taxes.
Governments may implement tax policies that aim to encourage economic
growth, attract foreign investment, and promote sustainable
development. However, tax policies can also be used to generate revenue
for public services and infrastructure projects, redistribute wealth, and
address social and environmental issues.
As a responsible corporate citizen, Oriflame complies with tax laws and
regulations in all the countries where it operates. This includes accurately
reporting its financial activities, paying taxes owed, and fulfilling its
obligations as a taxpayer.
20. Oriflame may also engage in tax planning strategies to optimize its tax
liabilities within the bounds of the law. This can involve structuring its
business operations, investments, and transactions in a tax-efficient
manner while ensuring compliance with relevant regulations and ethical
standards.
Overall, Oriflame's approach to government and tax policy is guided by its
commitment to operating ethically, transparently, and in accordance with
applicable laws and regulations. By maintaining good relationships with
governments and adhering to tax compliance requirements, Oriflame aims
to contribute positively to the communities and countries where it
operates while maximizing value for its stakeholders.
21. CONSUMER BEHAVIOR -
Oriflame likely has a consumer behavior policy in place to understand and
influence the decisions and actions of its customers. Here are some
aspects that such a policy might include:
1. Market Research: Oriflame conducts market research to gain insights
into consumer preferences, needs, and behavior. This may involve surveys,
focus groups, data analysis, and monitoring trends in the beauty and
wellness industry.
2. Customer Segmentation: Oriflame segments its customer base into
different groups based on demographic, psychographic, and behavioral
factors. This allows for targeted marketing efforts and product offerings
tailored to specific customer segments.
3. Product Development: Oriflame uses consumer insights to inform its
product development process, ensuring that its offerings align with
customer preferences and address their needs and concerns.
22. 4. Marketing and Promotion: Oriflame develops marketing campaigns and
promotional strategies designed to influence consumer behavior and
drive sales. This may include advertising, social media engagement,
influencer partnerships, and promotional offers.
5. Customer Experience: Oriflame prioritizes providing a positive customer
experience at every touchpoint, from browsing products online to
receiving orders and interacting with consultants. This may involve
offering responsive customer support, easy ordering processes, and
seamless delivery services.
6. Feedback and Engagement: Oriflame encourages customer feedback
and engagement to foster loyalty and improve its products and services.
This may include soliciting reviews, conducting satisfaction surveys, and
actively listening to customer concerns and suggestions.
7. Ethical Considerations: Oriflame considers ethical considerations in its
consumer behavior policy,
23. ensuring that its marketing practices are transparent, truthful, and
respectful of consumer rights and privacy.
By implementing a consumer behavior policy, Oriflame aims to better
understand its customers, anticipate their needs, and create positive
experiences that foster loyalty and drive long-term growth.
25. 4. Monthly Income:
- [ ] Below $1000
- [ ] $1000 - $2000
- [ ] $2000 - $5000
- [ ] Above $5000
**Oriflame Cosmetics Usage:**
5. How long have you been using Oriflame cosmetics products?
- [ ] Less than 6 months
- [ ] 6 months to 1 year
- [ ] 1-2 years
- [ ] More than 2 years
- [ ] I have never used Oriflame cosmetics products
6. Which Oriflame cosmetics products do you use regularly? (Check all
that apply)
- [ ] Skincare
- [ ] Makeup
- [ ] Haircare
- [ ] Fragrances
- [ ] Body care
- [ ] Other (please specify: ____________)
26. **Purchase Behavior:**
7. Where do you usually purchase Oriflame cosmetics products?
- [ ] Oriflame website
- [ ] Oriflame consultant
- [ ] Retail stores
- [ ] Online marketplace (e.g., Amazon, eBay)
- [ ] Other (please specify: ____________)
8. How often do you purchase Oriflame cosmetics products?
- [ ] Once a month or more
- [ ] Once every 2-3 months
- [ ] Once every 4-6 months
- [ ] Once a year or less
- [ ] Rarely or never
**Product Satisfaction:**
9. Rate your overall satisfaction with Oriflame cosmetics products:
- [ ] Very Dissatisfied
- [ ] Dissatisfied
- [ ] Neutral
- [ ] Satisfied
- [ ] Very Satisfied
27. 10. What do you like most about Oriflame cosmetics products? (Check all
that apply)
- [ ] Quality
- [ ] Price
- [ ] Variety
- [ ] Packaging
- [ ] Natural ingredients
- [ ] Other (please specify: ____________)
11. What improvements would you suggest for Oriflame cosmetics
products? (Check all that apply)
- [ ] More product variety
- [ ] Lower prices
- [ ] Improved product quality
- [ ] Eco-friendly packaging
- [ ] Better customer service
- [ ] Other (please specify: ____________)
**Brand Loyalty:**
12. How likely are you to continue using Oriflame cosmetics products in
the future?
- [ ] Very Likely
- [ ] Likely
- [ ] Neutral
28. - [ ] Unlikely
- [ ] Very Unlikely
13. Would you consider trying new Oriflame cosmetics products in the
future?
- [ ] Yes
- [ ] No
- [ ] Maybe
**Recommendation:**
14. How likely are you to recommend Oriflame cosmetics products to
others?
- [ ] Not Likely at all
- [ ] Slightly Likely
- [ ] Neutral
- [ ] Likely
- [ ] Very Likely
**Feedback:**
15. Any additional comments or suggestions about Oriflame cosmetics
products? [Open-ended]
30. 4. Monthly Income:
- [ ] Below $1000
- [ ] $1000 - $2000
- [ ] $2000 - $5000
- [ ] Above $5000
**Oriflame Cosmetics Usage:**
5. How long have you been using Oriflame cosmetics products?
- [ ] Less than 6 months
- [ ] 6 months to 1 year
- [ ] 1-2 years
- [ ] More than 2 years
- [ ] I have never used Oriflame cosmetics products
6. Which Oriflame cosmetics products do you use regularly? (Check all
that apply)
- [ ] Skincare
- [ ] Makeup
- [ ] Haircare
- [ ] Fragrances
- [ ] Body care
- [ ] Other (please specify: ____________)
31. **Purchase Behavior:**
7. Where do you usually purchase Oriflame cosmetics products?
- [ ] Oriflame website
- [ ] Oriflame consultant
- [ ] Retail stores
- [ ] Online marketplace (e.g., Amazon, eBay)
- [ ] Other (please specify: ____________)
8. How often do you purchase Oriflame cosmetics products?
- [ ] Once a month or more
- [ ] Once every 2-3 months
- [ ] Once every 4-6 months
- [ ] Once a year or less
- [ ] Rarely or never
**Product Satisfaction:**
9. Rate your overall satisfaction with Oriflame cosmetics products:
- [ ] Very Dissatisfied
- [ ] Dissatisfied
- [ ] Neutral
- [ ] Satisfied
- [ ] Very Satisfied
32. 10. What do you like most about Oriflame cosmetics products? (Check all
that apply)
- [ ] Quality
- [ ] Price
- [ ] Variety
- [ ] Packaging
- [ ] Natural ingredients
- [ ] Other (please specify: ____________)
11. What improvements would you suggest for Oriflame cosmetics
products? (Check all that apply)
- [ ] More product variety
- [ ] Lower prices
- [ ] Improved product quality
- [ ] Eco-friendly packaging
- [ ] Better customer service
- [ ] Other (please specify: ____________)
**Brand Loyalty:**
12. How likely are you to continue using Oriflame cosmetics products in
the future?
- [ ] Very Likely
- [ ] Likely
- [ ] Neutral
33. - [ ] Unlikely
- [ ] Very Unlikely
13. Would you consider trying new Oriflame cosmetics products in the
future?
- [ ] Yes
- [ ] No
- [ ] Maybe
**Recommendation:**
14. How likely are you to recommend Oriflame cosmetics products to
others?
- [ ] Not Likely at all
- [ ] Slightly Likely
- [ ] Neutral
- [ ] Likely
- [ ] Very Likely
**Feedback:**
15. Any additional comments or suggestions about Oriflame cosmetics
products? [Open-ended]
35. 4. Monthly Income:
- [ ] Below $1000
- [ ] $1000 - $2000
- [ ] $2000 - $5000
- [ ] Above $5000
**Oriflame Cosmetics Usage:**
5. How long have you been using Oriflame cosmetics products?
- [ ] Less than 6 months
- [ ] 6 months to 1 year
- [ ] 1-2 years
- [ ] More than 2 years
- [ ] I have never used Oriflame cosmetics products
6. Which Oriflame cosmetics products do you use regularly? (Check all
that apply)
- [ ] Skincare
- [ ] Makeup
- [ ] Haircare
- [ ] Fragrances
- [ ] Body care
- [ ] Other (please specify: ____________)
36. **Purchase Behavior:**
7. Where do you usually purchase Oriflame cosmetics products?
- [ ] Oriflame website
- [ ] Oriflame consultant
- [ ] Retail stores
- [ ] Online marketplace (e.g., Amazon, eBay)
- [ ] Other (please specify: ____________)
8. How often do you purchase Oriflame cosmetics products?
- [ ] Once a month or more
- [ ] Once every 2-3 months
- [ ] Once every 4-6 months
- [ ] Once a year or less
- [ ] Rarely or never
**Product Satisfaction:**
9. Rate your overall satisfaction with Oriflame cosmetics products:
- [ ] Very Dissatisfied
- [ ] Dissatisfied
- [ ] Neutral
- [ ] Satisfied
- [ ] Very Satisfied
37. 10. What do you like most about Oriflame cosmetics products? (Check all
that apply)
- [ ] Quality
- [ ] Price
- [ ] Variety
- [ ] Packaging
- [ ] Natural ingredients
- [ ] Other (please specify: ____________)
11. What improvements would you suggest for Oriflame cosmetics
products? (Check all that apply)
- [ ] More product variety
- [ ] Lower prices
- [ ] Improved product quality
- [ ] Eco-friendly packaging
- [ ] Better customer service
- [ ] Other (please specify: ____________)
**Brand Loyalty:**
12. How likely are you to continue using Oriflame cosmetics products in
the future?
- [ ] Very Likely
- [ ] Likely
- [ ] Neutral
38. - [ ] Unlikely
- [ ] Very Unlikely
13. Would you consider trying new Oriflame cosmetics products in the
future?
- [ ] Yes
- [ ] No
- [ ] Maybe
**Recommendation:**
14. How likely are you to recommend Oriflame cosmetics products to
others?
- [ ] Not Likely at all
- [ ] Slightly Likely
- [ ] Neutral
- [ ] Likely
- [ ] Very Likely
**Feedback:**
15. Any additional comments or suggestions about Oriflame cosmetics
products? [Open-ended]
39. FOUNDERS -
Jonas af Jochnick and Robert af Jochnick
CHAIRMAN -
Alexander af Jochnick
CEO -
Anna Malhmake
OFFICIAL WEBSITE -
Oriflame.com
REVENUE -
1.5 Billion
