Study of designing and integrated marketing communications specific to the brand L'Oreal.

1. MINI CASE
STUDY

2. Eugene Schuller in 1990
formed a company that sold
hair dyes to hairdressers.

3. L'Oréal’s Iconic Brands

4. L'Oréal’s sales (by division)

5. L'Oréal PARIS
UNIVERSAL MESSAGE: POWER OF BEAUTY

6. ADVERTISING
Direct &
database
marketing
Personal
Selling
EVENTS AND
EXPERIENCE
PUBLIC
RELATIONS
& PUBLICITY
SALES
PROMOTION
Mobile
Marketing
Social
Media
Marketing
COMMUNICATION
MIX

7. ADVERTISING

8. SALES PROMOTION

9. EVENTS & EXPERIENCES

10. PUBLIC RELATIONS AND PUBLICITY

11. DIGITAL & SOCIAL MEDIA MARKETING

12. MOBILE MARKETING: MAKEUP GENIUS

13. PERSONAL SELLING

14. INTEGRATED MARKETING COMMUNICATIONS
GENERAL
ADVERTISING
PUBLIC
RELATIONS
DIRECT
RESPONSE
SALES
PROMOTION

15. WEB/SOCIAL
MEDIA
TRADITIONAL
MARKETING
PROMOTIONS
INTEGRATED MARKETING
COMMUNICATIONS

16. L'Oréal has 35
international Brand
Ambassadors.
Jane Fonda, Jennifer
lopez, Beyoncé and
aishwarya rai are a
few to name.

17. L'Oréal’s slogan represents respect and recognition for women.
It changed over time to adapt to the changing times.

18. L’ORéAL’S CAMPAIGNS ARE RELATABLE

19. Najwa Karam
SO COUTURE EID LOOK
CAMPAIGN
L'Oréal IN THE MIDDLE EAST

20. SUMMARY

21. disclaimer
Created by srishti
mendhekar, mit,
manipal, during a
marketing
internship by prof.
Sameer mathur, iim
lucknow