Product Launching Presentation

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  • Good post . For what it's worth , people need a Rp 462 form , I edited a fillable form here "http://pdf.ac/1RVNqa"..
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Product Launching Presentation

  1. 1. Product Launching Presentation<br />Clinique Mineral Translucent <br />Spray Blusher<br />Diana | Herni | Stephanie<br />11-7A<br />
  2. 2. It is an offshoot of the Estee Lauder Company<br />Clinique was established in 1968<br />Clinique was developed to capture the type of customer who is asking for a helpful program<br />Clinique products are allergy tested and 100% fragrance free<br />Company Profile<br />
  3. 3. SWOT Analysis<br />Strengths:<br />all its products are allergy tested &100% fragrance free<br />tested by experts and leading dermatologist<br />Weakness:<br />high cost for its product research<br />Opportunity:<br /><ul><li>people have already trusted Clinique and sold in more than 135 countries and territories</li></ul>Threats:<br /><ul><li>competitors, such as Kanebo and Lancome
  4. 4. illegal counterfeited products</li></li></ul><li>can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow<br />made by 100% pure crushed minerals and contains no irritants<br />It is naturally hypoallergenic, non-comedogenic, non-acnegenic, anti-bacteria<br />The available colors are Pink Blossom, Sweet Orange, Sugar Plum, Natural Copper and Deep Chocolate<br />Product Characteristics<br />
  5. 5. INSIDE Public Relations Consultantwas first set up in November 2002 in Jakarta<br />Provide a complete range of public relations service<br />Inside Public Relations Consultant has already formulated its vision, mission, and value<br />We also has some valuable experiences<br />PR Consultant<br />
  6. 6. Objectives and Public<br />To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community & opinion leaders by 25% by the end of March 2009.<br />Public<br />Demographic<br /> Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university<br />Geodemographic<br /> Business women or housewives who live in Jakarta.<br />
  7. 7. Newspapers : Kompas<br />Magazines : Cosmopolitan<br />Radio : 90.4 Cosmopolitan FM<br />Television : O’Channel<br />Media<br />
  8. 8. Venue (BalaiSamudra)<br />Foods & beverages<br />Decoration & lighting<br />Sound system<br />Entertainer (Glenn Fredly)<br />MC (Andhara Early)<br />Invitation<br />Press kit<br />Goody bag<br />GRAND TOTAL: Rp 462.825.000<br />Budget<br />
  9. 9. Title : Mineralique<br />Place : BalaiSamudra<br /> Jl. Boulevard Barat no. 1 KelapaGading<br /> Jakarta Utara<br />Date : Saturday, 2 August 2008<br />Time : 17.30 till drop<br />Program Information<br />
  10. 10. Press Kit and Goody Bag<br />Press kit will be including:<br /> Pen, exclusive notebook, and Clinique magazines<br />Goody bag will be including:<br /> Pen, exclusive notebook, mug, watch keychain, and cosmetic<br />purse<br />
  11. 11. Photos<br />Sketch of the place<br />Clinique Mineral Translucent<br />Spray Blusher<br />
  12. 12. Decoration<br />
  13. 13. The End<br />

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