A Case Study By Shashank S. Kudlur.

2. COSMETICS
GROUP IN
THE WORLD
PATENTS IN 2015
GLOBAL
BRANDS
SALES IN 2015
EMPLOYEES ACROSS THE GLOBE
COUNTRIES
DELIVERY
POINTS

4. • Founded by Eugène Paul Louis Schueller,
a young French Chemist, in 1909.
• World’s first and largest cosmetics group.
• Synonymous with excellence in Quality &
Innovation.
• Pioneer in advertising.

5. • Creation of cosmetic innovation across
all ethnicities.
• Development of safe, efficient and quality
products.
• Assist people express their personalities.
• Quest for excellence.
• Responsible innovation.

6. • To bring everyone close to beauty.
• To facilitate access to cosmetics.
• To learn from local beauty customs.
• To be inspired by diversity to innovate.
• To invent the future of beauty.
• To be carbon negative by 2020.

9. • Widest range of beauty & cosmetic
products across the globe.
• 32 brands which develop the highest
quality products.
• Driven by 3870 dedicated researchers
across 30+ disciplines from 60+ countries.
• Actively acquire emerging brands into
the group.

11. • Invested €794M in R&D in 2015.
• Developed 497 Patents in 2015.
• Responsible innovation using Green
Chemistry and ecoDesign.
• 18 Research Centres and 16 Evaluation
Centres.
• Combine Biochemistry with seamless
engineering processes.

12. • Largest Cosmetic Company.
• €4.4B profits.
• +12.1% sales growth.
• +37.9% growth in e-commerce.
• A 99/100 rating in Climate Disclosure
Index.

19. • Carbon Balance by 2020.
• Target China & India.
• Emphasis on technology & e-commerce.