Course Marketing 337, IMC (Integrated Marketing Communication) L'Oreal New Product Beard Gel.

2. WHO WE ARE
KEY FACTS & FIGURES

3. OUR MISSION & AMBITION
OUR MISSION
OFFERING
BEAUTY
T O A L L
BEAUTY
IS UNIVERSAL
BEAUTY
IS A SCIENCE
BEAUTY
IS A LANGUAGE
BEAUTY
IS A COMMITMENT

4. New Product
• L’OREAL BEARD STUDIO Gel For Men
1. Better brand differentiation
2. Trust among customers
3. Higher profit margin
ROLE AND OBJECTIVE
Jérome Tixier,
Executive Vice president Human Resources
and Advisor to the Chairman
“PEOPLE are at the center of L’Oréal as a company.
They are at the heart of our shared adventure in the
beauty business.”

5. L’OREAL IMC
Advertising
1. Newspaper
2. Television
3. Radio
4. Billboards

6. L’OREAL IMC
Sales Promotion
1. Discount Coupons
2. Loyalty clubs
3. Membership Coupons
4. Incentives
5. Attractive Packages

7. L’OREAL IMC
Personal Selling
1. Product quality and the customer
2. Highly depend employees creativity
and innovation.
3. Strengthening the relation between
the product and the end-users.
4. Expectation of multiple consumer
and markets.

8. L’OREAL IMC
Direct Marketing
1. Email
2. Text Messages
3. Catalogues
4. Brochures
5. Promotional Letters

9. L’OREAL IMC
Public Relation
1. Press Releases
2. Brand Ambassador
3. Professional Beard stylists

10. L’OREAL IMC
Internet Marketing
1. Official Websites
2. Facebook/Twitter
3. E- Fashion Magazine
4. Pop Up ads