L'Oreal is a leading beauty and cosmetics company founded in 1909 in Paris, France. It operates across five divisions including hair color, luxury cosmetics, professional hair styling, dermatological products, and consumer products sold under The Body Shop brand. L'Oreal promotes feminism and women's empowerment through brand ambassadors like Jane Fonda, Jennifer Lopez, Beyonce, and Aishwarya Rai and uses an integrated marketing strategy including promotional events, online channels, social media, and loyalty programs.

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2. • Originated in 1909.
• A start-up by Eugene
Schueller.
• Initially sold Hair Dyes.
• Headquarters- Paris,
France
• Now, a Leading Beauty
and Cosmetic
Company.
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BACKGROUND

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Leading beauty and cosmetic brand in the world!

4. 4L’Oreal Paris operates across 5 divisions-
Hair-end Luxury Cosmetics
Professional Hair-styling products
Dermatological Products
Marketed Consumer Products
The Body Shop Brand

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Promotes
Feminism!

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8. 8BRAND AMBASSADORS
JANE JENNIFER LOPEZ BEYONCE AISHWARYA RAI
FONDA

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THE IMC STRATEGY
Integrated Marketing Communications Strategy
Brand Endorsements by Brand Ambassadors.
Traditional Methods
Promotional Events.
Promotions
Online Channels and apps.
Social Media

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PROMOTIONAL
STRATEGY
Developing customer
interest through
participative events and
competitions….

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CREATIVE MARKETING
Interactive Marketing-
Online Loyalty programs
to engage consumers

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Free make-up tutorial provided
by the Channel
SOCIAL MEDIA MARKETING
DESTINATION BEAUTY
 One-Stop Beauty Channel
produced by teaming with
YouTube.

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INFORMATIONAL APPEAL TRANSFORMATIONAL
APPEAL
• Quality
• Brand value
• Customer Satisfaction
Its Slogan-
“ Because you’re worth it.”
BRAND APPEAL

15. 15L’OREAL BRANDS

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L’OREAL promotes-
 Education
 Empowerment
 Aspiration
 Feminism
 Women Recognition

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YES!
AND WE DESERVE
THE BEST!

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DISCLAIMER
Created by Nishtha Kapoor, Jesus and Mary
College, University of Delhi, during a Marketing
Internship by Professor Sameer Mathur, IIM-
Lucknow.