The document outlines a social media marketing strategy for The Sparks Foundation. It recommends having clear goals, understanding the target student audience, and creating a content plan. The strategy suggests posting educational content and information about internships daily on platforms like Facebook, Instagram, and LinkedIn to increase brand awareness, drive traffic, and help students advance their careers. Hashtags and engaging students to share content can help grow the platform's follower base. The Sparks Foundation offers programs like scholarships, mentorship, and corporate initiatives to provide opportunities for students.