The document outlines a social media marketing plan for The Sparks Foundation to engage their target audience of students and freshers. It recommends using LinkedIn, Twitter, Facebook, and other platforms to share engaging content and reach a mass audience. Key aspects of the plan include identifying goals, engaging current followers through regular posts, and tracking metrics like reach and keyword performance to assess effectiveness. The goal is to inspire more students to learn and build skills through the Foundation's programs using an impactful digital marketing strategy.

1. MARKETING PLAN: SOCIAL MEDIA
FOR THE SPARKS FOUNDATION
BY-SHAKTHI KUMAR NAYAK

2. WHAT IS AN EFFECTIVE MARKETING?
• An effective marketing plan is necessary in order to engage with
the target audience and optimize the social media goals and
targets of the organization. In today’s technological world, it is of
utmost importance to reach out to the target audience through
social media channels such as LinkedIn, Twitter, Facebook,
YouTube, etc. as the majority of people use these platforms on a
daily basis.

3. THE SPARKS FOUNDATION
• The Sparks Foundation is a non-profit organization that is working
to bring parity in education, making sure children have equal
opportunity at success, irrespective of their financial background.
“Inspire, Innovate, Integrate”

4. THE PROGRAMS
● Student Scholarship Program
● Student Mentorship Program
● Student SOS Program
● Workshops
● Corporate Programs

5. EXECUTION OF MARKETING PLAN
• Sample Post #1 that can be posted on various
social media platforms (LinkedIn, Twitter,
Instagram, Facebook) to join to new event

6. WHY LINKEDIN MARKETING?
• LinkedIn has helped 45% of marketers with customer acquisition.
• Compared to Facebook, it generates leads 277% more effectively.
• LinkedIn accounts for 80% of B2B leads.
• It also accounts for more than 50% of the total social traffic coming to B2B
sites.
• LinkedIn is the top choice for professionally relevant content, with 91% of
executives choosing the platform.
• These are just some of the many reasons why you should focus your efforts
on LinkedIn marketing and optimize any existing strategy you might have.

7. STRATEGIC PLANS FOR MAXIMUM BENEFITS
• A succinct strategy will help your brand tackle its goals with a sense of
purpose. Below, I have discussed the social media marketing plan to help TSF
identify their social goals, engage audiences and optimize the results.
• Firstly, we need to figure out what we want out of our social media at large.
Since the main target audience of TSF is the younger generation of students
and freshers who have recently graduated, it becomes extremely important to
have an active presence on social media and create engaging content and
posts to attract the young minds to interact with it

8. REACH MAXIMUM STUDENTS/FRESHERS
We need to find our target audience first as we are into the education and
learning industry. We need to find students and freshers who are willing to learn
and get practical exposure to the actual corporate world. In today’s world if we
want to reach a mass audience the only efficient and cost effective way is Digital
Marketing. We can reach a huge number of people through various Digital
platforms such as LinkedIn, Internshala, Facebook, Instagram. Let us see some of
the benefits of Digital Marketing.

9. INCREASE COMMUNITY ENGAGEMENT
• We have more than 25 thousand knowledgeable members at Sparks
foundation who can help us find more number of students/freshers and also
their inputs will be valuable in guiding and mentoring new members. We
should find ways to engage current followers by regular posting of new useful
contents by uploading Creative images, informative articles, online group
discussion and sharing success stories. All these things will help us build a
strong brand in the eyes of current followers as well as new followers.

10. EXECUTION OF MARKETING PLAN
Sample Post #2 that can be posted on
various social media platforms (LinkedIn,
Twitter, Instagram, Facebook): We at The
Sparks Foundation strive to inspire the
student community. We encourage, and
motivate students to learn, create and help
build a better society. Through innovation
and commitment, we can achieve higher
goals of acquiring skills and knowledge.

11. METRICS THAT WE SHOULD CARE ABOUT
• Reach. Post reach is the number of unique users who saw your post. How far
is your content spreading across social media? Is it actually reaching users’
feeds? In the face of ever-changing organic algorithms, tracking reach is
arguably more important than ever.
• Writing posts that have relevant keywords is very important. The content
should be useful to the audience and should add value to the person who is
reading or interacting with it.

12. SUMMARY
• The Sparks Foundation can increase their reach if they follow the above-
mentioned methods to drive engagement and social media strategies, by this
we can definitely see great results. We should also take care of the above
metrics to track our efforts and the effectiveness of social media marketing
strategies and improve on the areas based on the assessment of the metrics.
• Digital marketing encompasses all marketing efforts that use an electronic
device or the internet. Businesses leverage digital channels such as search
engines, social media, email, and other websites to connect with current and
prospective customers.

13. THANK YOU