The document discusses digital marketing strategies for The Sparks Foundation (TSF), a nonprofit educational organization. It outlines TSF's mission to inspire and help students learn, innovate, and build skills. It then discusses how digital marketing through social media can help TSF achieve its goals of reaching students. Specifically, it provides two sample social media posts, discusses various digital marketing plans like social media, email marketing and SEO. It also lists key marketing metrics like reach, clicks, engagement and hashtag performance that can help track the effectiveness of TSF's social media strategies. In conclusion, digital marketing and following the outlined social media and metrics tracking approach can help TSF effectively expand its reach and impact.