The document outlines a social media marketing plan for The Sparks Foundation. It recommends setting S.M.A.R.T. goals, tracking meaningful metrics, analyzing competitors, conducting a social media audit, creating a content calendar, and evaluating/adjusting the strategy. The plan aims to guide actions and ensure they lead to business results through a concise and measurable strategy.

1. The Sparks Foundation
Gripjune21
Internship Task
By Pooja Yadav

2. Introduction
The Sparks Foundation (TSF) is a non-profit organization
registered in India and Singapore. We envision a world of enabled
and connected little minds, building the future. We aim to inspire
students, help them innovate, and let them integrate to build the
next generation of humankind. We help the students to integrate
and help each other, learn from each other, and do well together.
The Graduate Rotational Internship Program (GRIP) is the
flagship program of TSF in which students, recent graduates, and
professionals focus on technical skills development as well as
professional profile improvement on LinkedIn. The program gives
young aspiring minds a learning platform to connect with
students and professionals from varied diversity, background,
skills, and countries. During the Covid-19 pandemic, the format of
GRIP is a 1-month, unpaid, and virtual internship.

3. Our Vision Statement
A world of enabled and connected little minds, building future.
Our Mission Statement
Statement - To inspire students, help them innovate and let them integrate to build the next generation
humankind.
Inspire
To inspire, motivate and encourage students to learn, create and help build a better society.
Innovate
To teach new ways of thinking, to innovate and solve the problems on their own.
Integrate
To let the students integrate, and help each other, learn from each other and do well together.
Our Values
Resilience Commitment Integrity Respect People Training Excellence Quality
Professionalism

4. Programs
● Student Scholarship Program
● GRIP[Graduate Rotational Internship Programs]
● Student Mentorship Program
● Student SOS Program
● Student Externships Program
● Corporate Programs

5. Social Media Marketing plans For The
Sparks Foundation

6. 1. Set S.M.A.R.T. goals The first step to creating a winning strategy is to
establish your objectives and goals. Without goals,
you have no way to measure success and return on
investment (ROI).
Each of your goals should be:
Specific
Measurable
Attainable
Relevant
Time-bound
This is the S.M.A.R.T. goal framework. It will guide
your actions and ensure they lead to real business
results.

7. 2. Track
meaningful metric
Vanity metrics like number of followers and likes are
easy to track, but it’s hard to prove their real value.
Instead, focus on things like engagement,
click-through, and conversion rates. You may want to
track different goals for different networks, or even
different uses for each network.
For example, if you use LinkedIn to drive traffic to your
website, you would measure click -through. If
Instagram is for brand awareness, you might track the
number of Instagram Story views. And if you advertise
on Facebook, cost-per-click (CPC) is a common
success metric.

8. 3. Know your
competition
Odds are your competitors are already using social media, and
that means you can learn from what they’re doing.
A competitive analysis allows you to understand who the
competition is and what they’re doing well (and not so well).
You’ll get a good sense of what’s expected in your industry,
which will help you set social media targets of your own. It will
also help you spot opportunities. Maybe one of your competitors
is dominant on Facebook, for example, but has put little effort
into Twitter or Instagram. You might want to focus on the
networks where your audience is underserved, rather than trying
to win fans away from a dominant play.
Social listening is another way to keep an eye on your
competitors. Do searches of the competition’s company name,
account handles, and other relevant keywords on social media.
Find out what they’re sharing and what other people are saying
about them.

9. 4. Do a social media
audit
If you’re already using social media, take stock of your
efforts so far. Ask yourself the following questions:
● What’s working, and what’s not?
● Who is engaging with your?
● Which networks does your target audience use?
● How does your social media presence compare to
the competition?
Once you collect that information, you’ll be ready to start
thinking about ways to improve. To help you decide, ask
yourself the following questions:
1. Is my audience here?
2. If so, how are they using this platform?
3. Can I use this account to help achieve my goals?
Asking these tough questions will keep your strategy
focused.

10. 5. Create a social
media content
calendar
Sharing great content is essential, of course, but it’s
equally important to have a plan in place for when
you’ll share content to get the maximum impact.
Your social media content calendar also needs to
account for the time you spend interacting with the
audience (although you need to allow for some
spontaneous engagement as well).

11. 6. Evaluate and adjust
your strategy
Your social media strategy is a hugely
important document for your business, and
you can’t assume you’ll get it exactly right
on the first try. As you start to implement
your plan and track your results, you may
find that some strategies don’t work as well
as you’d anticipated, while others are
working even better than expected.

12. Conclusion-
The Sparks Foundation should follow this strategy as to make audience
involvement and A social media strategy is a summary of everything you
plan to do and hope to achieve on social media. It guides your actions and
lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be. Keep it concise.
Don’t make it so lofty and broad that it’s unattainable or impossible to
measure.