This is a internship task under GRIP July 21 internship by The Sparks Foundation in the field Digital Marketing.

1. MARKETING PLAN FOR
THE SPARKS
FOUNDATION.
BY : GARIMA BANG

2. THE SPARKS
FOUNDATION
The Sparks Foundation (TSF) is a non-profit
organization trying to sell students hope for
successful future. We aim to collaborate,
and help students through our programs to
inspire and integrate them, using innovative
ways. We believe children are gifts of god
and any service to them is service to god.
We are committed to providing everyone
and opportunity to learn, grow and help
others grow. We treat all with respect,
dignity and honesty. We show respect by
listening to and seeking to understand
different points of views, being sensitive to
cultural and religious diversity, and by
working collaboratively with others to
achieve common goals and a harmonious
work culture. We actively seek to partner
with organizations with similar goals,
individuals, and corporates to enhance the
effectiveness of our programs and advance
common interests. We constantly seek
opportunities and innovative ways to create
value through the work that we do to
further our mission.
Programs
Student Scholarship Program
Student Mentorship Program
Student SOS Program
Student Externships Program
Corporate Programs

3. GRADUATE
ROTATIONAL
INTERNSHIP
PROGRAM
(GRIP)
This internship program is based
completely online as a part-time
internship for students to complete in
the span of 3 months. GRIP offers
internships for the areas of tech,
marketing, and human resources. The
first month works on individual tasks,
such as writing articles and designing
posters, the second month consists of
group work. The groups for the second
month of the program are based on a
personality test that all interns take at
the beginning of the program so that all
interns are placed into groups that will
complement their strengths and
weaknesses. The last month focuses on
expanding the interns’ knowledge of
the area they are working in. This
program has been successfully running
for a few months now, and TSF is
expanding their programs to include a
wider variety of students from a variety
Functions Available
.
Website & Apps
Expert Mentors Relations
Content & Marketing
Legal & Strategy
Student Engagements
Finance & Risk

4. WHY ? AND HOW ?
Why
Workshops/guidance for personality insights, LinkedIn profile building,
interviews skills, further education, etc. Paid Job Offer after 12 months.
A unique global, multicultural & rare diverse working environment available
for interns. We are located across the world and ensure successful projects.
We are students and alumni from top colleges (IIT, IIM, NUS, Stanford, etc.)
and experts from industry.
How
An intern will start with a function he/she is most comfortable with. The
function will remain unchanged for at least three months.
At the end of three months, the intern can choose to move to any other
function of his/her interest.

5. DIGITAL MARKETING

6. COMPONENTS OF DIGITAL MARKETING
Paid search. Paid search, or pay-per-click (PPC) advertising, typically
refers to the sponsored result on the top or side of a search engine
results page (SERP).
Search engine optimization (SEO). SEO is the process of optimizing
the content, technical setup, and reach of your website, so that your
pages appear at the top of a search engine result for a specific set of
keyword terms.
Content marketing. Effective content marketing is not outwardly
promotional in nature, but rather serves to educate and inspire
consumers who are seeking information.
Social media marketing. The key to effective social media marketing
goes far beyond simply having active social media accounts.
Mobile marketing. Mobile devices are kept in our pockets, sit next to
our beds, and are checked constantly throughout the day.

7. SOCIAL MEDIA MARKETING
PLAN FOR TSF

8. S.M.A.R.T. GOAL
The first step to creating a winning strategy is to establish your objectives
and goals. Without goals, you have no way to measure success and return on
investment (ROI).
Each of your goals should be:
1. Specific
2. Measurable
3. Attainable
4. Relevant
5. Time-bound
This is the S.M.A.R.T. goal framework . It will guide your actions and ensure
they lead to real business results.

9. TRACK MEANINGFUL METRICS
Vanity metrics like number of followers and likes are easy to
track, but it’s hard to prove their real value. Instead, focus on
things like engagement, click-through, and conversion rates.
You may want to track different goals for different networks, or
even different uses for each network.
For example, if you use LinkedIn to drive traffic to your website,
you would measure click-throughs. If Instagram is for brand
awareness, you might track the number of Instagram Story
views. And if you advertise on Facebook, cost-per-click (CPC) is
a common success metric.

10. CREATE AUDIENCE PERSONAS
Knowing who your audience is and what they want to see on social media is
key. That way you can create content that they will like, comment on, and
share. It’s also critical if you want to turn social media followers into
customers for your business.
When it comes to your target customer, you should know things like:
•Age
•Location
•average income
•Typical job title or industry
•Interests
•etc.

11. GATHER DATA
Don’t make assumptions. Think Facebook is a better network for
reaching Baby Boomers than Millennials? Well, the numbers show that
Millennials still outnumber Boomers on the platform.
Social media analytics can also provide a ton of valuable information
about who your followers are, where they live, and how they interact
with your brand on social media. These insights allow you to refine
your strategy and better target your audience.

12. CONDUCT A COMPETITIVE
ANALYSIS
A competitive analysis allows you to understand who the competition
is and what they’re doing well (and not so well). You’ll get a good
sense of what’s expected in your industry, which will help you set
social media targets of your own.

13. SOCIAL MEDIA AUDIT
If you’re already using social media, take stock of your efforts so far.
Ask yourself the following questions:
•What’s working, and what’s not?
•Who is engaging with your?
•Which networks does your target audience use?
•How does your social media presence compare to the competition?
Once you collect that information, you’ll be ready to start thinking
about ways to improve.

14. DECIDE WHICH NETWORKS TO USE
Write out a mission statement for each network. A one-sentence
declaration to keep you focused on a specific goal.
Example: “We will use Twitter for customer support to keep email and
call volumes down.”
One more: “We will use LinkedIn for promoting and sharing our
company culture to help with recruitment and employee advocacy.”
If you can’t create a solid mission statement for a particular social
media channel, you may want to ask yourself if it’s worth it.

15. SET UP YOUR PROFILES
Once you’ve decided which networks to focus on, it’s time to create
your profiles. Or improve existing ones so they align with your
strategy.
Make sure you fill out all profile fields
Include keywords people would use to search for your business
Use consistent branding (logos, images, etc.) across networks so your
profiles are easily recognizable.

16. SOCIAL MEDIA
CONTENT CALENDAR
Your social media content calendar lists the dates and times at which
you will publish types of content on each channel. It’s the perfect
place to plan all of your social media activities — from images and link
sharing to blog posts and videos. It includes both your day-to-day
posting and content for social media campaigns. It ensures your
posts are are spaced out and published at appropriate time.

17. EVALUATE AND ADJUST
YOUR STRATEGY
As you start to implement your plan and track your results, you may
find that some strategies don’t work as well as you’d anticipated,
while others are working even better than expected.

18. RE-EVALUATE, TEST,
AND DO IT ALL AGAIN
Once this data starts coming in, use it to re-evaluate your strategy
regularly. You can also use this information to test different posts,
campaigns, and strategies against one another. Constant testing
allows you to understand what works and what doesn’t, so you can
refine your strategy in real time.
Surveys can also be a great way to find out how well your strategy is
working. Ask your followers, email list, and website visitors whether
you’re meeting their needs and expectations, and what they’d like to
see more of. Then make sure to deliver on what they tell you.

19. THANK YOU !