Abacus Marketing - strategic marketing planning process - February 2019Steve Brown
This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.
Abacus Marketing - strategic marketing planning process - February 2019Steve Brown
This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.
"Content Marketing Strategy & Planning" presentation during the "Let's talk Content & Digital Marketing" meetup at the Orange Grove in Athens, Greece.
February 2015
Case Victorinox extending into fragrance industryStefan Kälin
What is the case about?
- Victorinox, the manufacturer of the famous Swiss Army Knives, acquired in 2005 its main competitor, Wenger S.A.
- Prior to this acquisition, Victorinox offered five product categories: Swiss Army Knives, cutlery, timepieces (watches), luggage and fashion.
- All categories had one thing in common: they were an expression of the values behind the legendary „Swiss Army Knife“ and thus associated with typical Swiss values like quality, innovation, reliability, functionality and iconic design.
- The acquisition also included Wenger‘s watches, luggage and its fragrance label.
- The head of marketing at Victorinox is asked to present a plan to the CEO about how best to deal with the newly acquired fragrance business unit.
This template was provided by the Davidson Institute.
The Davidson Institute Team deliver business planning and financial education concepts through courses that can help bring further knowledge and expand on the information that has provided through this seminar. They provide both face to face and on-line learning platforms. If you would like to speak to them on how they may help your organisation, please drop them a note or visit them at davidsoninstitute.edu.au for more information.
Define a Promotional Calendar
Analyze/Track sales records
Project Sales
Project Results
Conciliate Sales and Results
Detail the Plan
Control, Evaluate, Adjust
by Alain Winandy
www.infovarejo.com.br
www.awac.com.br
It’s not enough to find and create a product that people want to buy; you also have to present this product in a way that makes people DESIRE IT and MAKE THE PURCHASE.
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
9. “Plans are Nothings,
Planinng is Everything”
- Dwight D. Eisenhower
Contents:-
•Purpose of Marketing Planning
•Steps Involved in Marketing Planning
•Characteristics of Marketing Objectives
•Formulating Marketing Strategy
•Techniques for Mass Production
11. MARKETING PLANNING IS
An outline of a design to accomplish
a specific objective:
•To create value for customers at a
profit
•To create a mutually beneficial
relationship
12. USE OF MARKETING PLAN
To determine:
• Where the company is now
• Where it wants to go
• How to get there
Includes:
• Advertising Plan
• Sales Promotion Plan
• Pricing Plan
• Distribution Plan
• Product Plan
• Target Market Plan
15. ANALYSE : SCANNING THE
MARKET ENVIRONMENTS
• Identify favorable and unfavorable factors
prevailing in the environment
• Find specific business opportunities and their
attractiveness
16. • Gather the emerging marketing opportunities
• Identify the threats
• Analyse the competition
• Undertake customer sensing
– customer response to the product
– probes customer’s loyalties
17. MARKETING RESEARCH
EXTERNAL INTERNAL
•Information of Customer •Sales/Order or Profit/Margin
•Information on Competitor •Industry Type
•Economic Factors •Geographical Area
•Political Factors
•Environmental Factors Also Includes 4Ps of Marketing
•Cultural Factors i.e. Product, Price, Promotion,
Place
19. DEVELOP MARKETING PLANS
1.Clear- Unambiguous
2.Quantified- Outcomes should be
quantified
3.Focused- Avoid temptation
4.Realistic- Achievable
5.Agreed- Committed to the goal
20.
21. Setting the marketing
objectives of the
business unit
Factors Considered
• Weigh the opportunities available
• The threats
• Forces of competition
• Resources and capabilities
• Marketing organization
22. SETTING UP MARKETING
OBJECTIVES
•What the Business is trying to achieve
•Can be set at two levels
1. Corporate Level
2. Functional Level
23. CORPORATE LEVEL
•Organization Specific Goals
•Should Conform with SMART Criteria
EXAMPLES :
1. Aim for return of Investment of
atleast 15%
2. Aim to increase earnings by atleast
10% every year
24. FUNCTIONAL LEVEL
•Objectives specific for Marketing
Activities
•Should Conform with SMART Criteria
EXAMPLES:
1. Aim to Achieve market share of 10%
2. Aim to create 75% customer BRAND
awareness in the market
3. Increase the Loyalty Base
25.
26. “Human nature has a tendency to admire
complexity but reward simplicity.” – BEN HUH
27.
28. Strategy, refers to a plan of action and tactics designed
to achieve a particular goal...
They are dynamic. They are partially planned and
partially unplanned…
29. Formulating Marketing
Strategy
Before Formulating, Ask three primary Qs
1. Does goals relate to Marketing
2. Are Goals achievable
3. Are resources available in store
30. Formulating Marketing
Strategy
Format of Marketing Strategy has three sections:
1. Basic Assumptions: Survey results and past planning
2. Strategic Goals: Goals for growth and fiscal health of the co-op
3. Achieving Goals: Ideas that will alter public mind to conform to strategic
goals
Advertising Strategy is a result of Marketing Strategy
Marketing Strategy Creates the PRODUCT for the MARKET
Advertising Strategy Creates the MARKET for the PRODUCT (Media as Vehicle)
31.
32. TECHNIQUES AND PRACTICES FOR
MASS PRODUCTION
“The production of too many useful things results in too
many useless people. “
-
Karl Marx
33. FEATURES
•Production of large amounts/volume
•Popularized by Henry Ford
•High rate of production per worker
•Faster rate of production
•Fewer labour cost
•Finished goods