The document provides strategies for developing an effective marketing plan, including identifying customer needs, creating goals and tactics, and engaging target markets. It recommends defining the target market and their needs, analyzing the competitive situation, and setting SMART goals. The marketing plan should identify strategies for different markets and include the marketing mix of product, price, place, and promotion, with an associated budget. The overall aim is to improve sales and customer satisfaction through an enhanced marketing approach.

1. Azura Global Consulting

2. Strategies For Soliciting & Engaging
Your Target Market

3. 1. Identifying customer needs;
2. Creating a marketing plan to meet those
needs and increase profits.

4. • Control marketing costs
• Measure results of the plan
• Provide a clear direction for all marketing
efforts for the coming year.
• Improve company performance (sales etc)
through enhanced (improved) marketing
methods
• Define what ‘customer satisfaction’ is for the
targeted market

5. • Engages customers
• Utilizes new sales/marketing methods
• Expand/increases market domination
• Become more innovative

6. • Specific
• Measurable
• Achievable
• Realistic
• Timely

7. 1. Create business tactics that are more
effective.
2. Take past marketing failures into account and
learn from them.
3. Identify the most important ways that you
can change the way you market to your
consumers.

8. Target Market
Situational Analysis
Marketing Goals
Marketing Strategy
Marketing Budget

9. Target Market
• Mission Statement
• The Services and Benefits you provide as a
company.
• Your ideal client and the need for your
product.
• Demographics- Such as age, gender, income,
community.

10. Situational Analysis
• What do I offer that others do not?
• Who are your competitors and what are they
doing different from you?
• SWOT analysis: Strength, Weakness,
Opportunities, Threats

11. Marketing Goals
• Identify what you hope to achieve
• Identify a certain percentage amount or set
number of new clients you want to acquire in
a given time.
• Think SMART goals

12. Marketing Strategy
• Create several strategies for different markets,
(different approaches work in different
markets, with different people)
• Keep in mind your Marketing Mix of the
Four P’s: Product- Price- Place- Promotion-

13. Marketing Budget
• Create a breakdown of all costs associated
with each step in the strategy.
• Keep track of spending on the marketing plan
(don’t let it get out of control!)

14. • Website
• Facebook
• Google
• E-books
• YouTube
• Pod casts
• Blogs
• Online Surveys
Internet
• Word of Mouth
• Email
• Networking
• Twitter Personal

15. THINK…
PLAN…
EXECUTE!!!

16. FIN