The document outlines a marketing plan highlighting Flipkart's partnerships with OLX, Myntra, and various brands for exclusive product launches. It details social media strategies on Facebook and Twitter aimed at customer engagement, and mentions Flipkart's success metrics such as Google page rank and daily page views. Additionally, it discusses mobile marketing efforts, affiliate strategies, and notable brand campaigns to enhance customer acquisition and retention.

1. MARKETING PLAN

2. PARTNERSHIP
• Flipkart + OLX joint Marketing Campaign.
• Flipkart + Acquired Myntra- Online Fashion Portal.
• Tie Ups for Exclusive Electronic Launches i.e Xiaomi,
MSI gaming Laptops, Samsung Galaxy s5 mini, MOTO
G etc.
• Recently, Company has tied up with spice for exclusive
Launch of their Android One-based low-cost Phone.

3. SOCIAL MEDIA
Facebook
• Updates on new Products and Customer
queries.
• Response on customer Complaint is
average and Inconsistent.
• Running Contests / Gamification.
• Exclusive customer tab for support.
• Avg Response per Post 40-50
• Focus is on Customer acquisition and
engagement.
Twitter
• Updates on new Product, Offers and
Discounts using appealing Videos and
Images.
• Tech @ Flipkart exclusive channel on tech
updates.
• Running Product / Services based contest
Like Flipkart Frist, AcerA1 on Flipkart.
• Avg 2-3 Products offers / launch based post
per day basis.
• Flipkart Support Exclusive Channel on
queries Solution.
• Flipkart Offers Special offers based channel.
• 24*7 Customer Service Channel.
• Real-time Connect.
• Response on the query is on real time.

4. SUCCESS STORY
• Google Page Rank – 6/10
• Alexa Website World Rank -#109
• Daily Page Views- 10.1 million
• Load Speed – 3 sec
• Backlinks – 12214
• User Interface – Very Good
• Alexa Site Navigation Rating – 4.5/5

5. MARKETING PLAN
• Mobile Weekend offers to target repeat Purchase.
• Mobile app on all Platforms( iOS, Android, Windows) . 5 Million
downloads, 4.3 rating, responding to each negative review.
• It has its own Official Blog.
• Blog page gives updates about company, industry, tech etc.
Affiliate Marketing Strategy
1. Earn up to 15 % for each Purchase on the website.
2. Payment via Gift Voucher and EFT Options.
Succesful Brand Campaigns
1. ” Fair Tale “
2. ” No Kidding, No Worries “
3. ” Shopping ka Naya Address “
4. “Shop Anytime, Anywhere “
5. ” Big Billion Day “, ” Singles Day “.