Marketing involves developing, promoting, and distributing products to satisfy customer needs. It utilizes the 4 P's of marketing: product, price, place, and promotion. Marketing creates value for customers through awareness, reputation building, and boosting sales and services. It includes relationship marketing to create loyalty, viral marketing using social sharing, and digital marketing across online platforms. Benefits include increased brand visibility, lasting customer relationships, improved awareness and authority in the industry.

1. Marketing

2. What is Marketing?
• Marketing is the process of developing, promoting, and distributing
products to satisfy customer’s needs and wants.

3. The Marketing Mix
• These are the 4 P’s of marketing
• These 4 P’s explains how marketing interacts with each stage of the
business.
• Product
• Price
• Place
• Promotion

4. Defining the 4 P’s
Product Promotion Place Price
• Packaging includes the
design, color, size, and
brand names
• Appealing the product
to consumers
• Is there a demand for
the product or service
• Sales
• Rebates
• Advertising
• Making customers
aware of a product
• Coupons
• Free give away
• publicity
• Storage
• Warehousing
• Transporting
• Distribution is getting
the right product to
the right place at the
right time in the right
amount and in the
right condition
• Is the price accurate to
the product or service
• How much are
customers willing to
pay
• Is the price
competitive with other
products
• Can the company
make a profit

5. Marketing (2 of 2)
• Marketing is the activity, set of
institutions, and processes for
creating, communicating,
delivering, and exchanging
offerings that have value for
customers, clients, partners, and
society at large.

6. Incomitance of Marketing
• Marketing promotes product awareness to the public
• Email marketing
• Social Media
• Search Engine Optimization
• Advertising
• Marketing builds company reputation
• Sales
• Reviews
• Products and service
• Marketing Helps Boost Sales and Services

7. Marketing

8. Types of Marketing
• Influencer Marketing
Relationship Marketing
Viral Marketing
• Green Marketing
• Keyword Marketing
• Outbound Marketing
• Inbound Marketing
• Content Marketing
Digital Marketing

9. Types Of Marketing (1 of 3)
• Relationship Marketing
• leverages database
marketing, behavioral
advertising and analytics to
target consumers precisely
and create loyalty programs.
• Get people to remember you
and your product or work

10. Types Of Marketing (2 of 3)
• Viral Marketing
• Sale technique that involves organic or
word of mouth information about a
product or service to spread at an ever-
increasing rate.
• Memes
• Shares
• Likes

11. Types Of Marketing (3 of
3)
• Digital Marketing
• Digital marketing is the component of
marketing that utilizes internet and
online based digital technologies such
as desktop computers, mobile phones
and other digital media and platforms
to promote products and services.
This Photo by Unknown Author is licensed under CC BY-ND

12. Benefits of
Marketing
Increases visibility of your brand
Develops lasting relationships with your
customers
Improves band awareness and recognition
Helps you to build authority and credibility
Positions your business as an expert in your
industry

13. Thank You for
Watching

14. • https://www.ama.org/the-definition-of-marketing-what-is-
marketing/
• https://masterful-marketing.com/content-marketing-benefits-
challenges/
• https://blog.hubspot.com/marketing/what-is-marketing