The document proposes a solution to help patients save money on healthcare costs by connecting them to medical providers with excess capacity who can offer more competitive rates. It would be a web platform where medical service providers like imaging facilities can list available time slots to fill their excess capacity. This would provide an easy way for patients to search, compare providers and book appointments, saving them money on medical services. It would also help providers expand their patient base and reduce marketing expenses by utilizing the new marketing channel. The model is focused initially on large cities and would generate revenue through a $250 monthly subscription fee from participating providers.

1. DECISIVE HEALTH
Finding affordable medical care

2. PROBLEM
Patients are paying more out-of-pocket for health
care, but their options are hidden.
Medical service providers have excess capacity.
Providers want to serve more patients but face
fierce competition.

3. PROBLEM
No easy way exists for people to compare options
for medical services.
No easy way exists for providers to capture more
patients and offer competitive rates.

4. SAVE
MONEY
for patients
MAKE
MONEY
by filling capacity
NEW
PATIENTS
by leveraging new
marketing channel
SOLUTION
A web platform where medical service providers
can fill their excess capacity:

5. MARKET SIZE
MEDICAL IMAGING
($100B)
Total Addressible MarketTotal Available Market
MEDICAL REFERRALS
1B+
170M+

6. MARKET VALIDATION
1 in 3 Americans will be on high deductible health plans
Imaging spend is 2nd only to pharma and is growing

7. PRODUCT
SEARCH COMPARE PROVIDERS BOOK IT

8. PRODUCT
SAVE PATIENTS MONEY
EXPAND PATIENT/PHYSICIAN OUTREACH
WHILE REDUCING MARKETING EXPENSES
FILL EXCESS CAPACITY FOR PROVIDER

9. SALES STRATEGY
FOCUS ON LARGE CITIES
PATIENT/PHYSICIAN AWARENESS
• Large number of imaging facilities
• Prominent price variation
• Help referring physicians save time
• Use platform at point-of-referral

10. PER MONTH
BUSINESS MODEL
We charge a flat monthly subscription fee
$250

11. COMPETITION
Personalized
to each patient
Generalized to
patients
Partnership with imaging facilities
No partnership with imaging facilities

12. COMPETITIVE ADVANTAGE
REFERRING PHYSICIANS SAVE TIME
SHARED RISK MODEL
PATIENT/PROVIDER/PAYER INCENTIVES
• Platform developed with feedback from referring physicians
• Imaging facilities won’t spend money unless we fill their time
slots
• Increase patient volume for imaging facilities
• Imaging facilities expand outreach and save on marketing expense
• Reduce costs for patients and payers

13. Jonathan Shih
Nathanael Rosidi
TEAM
• PhD; Biomedical Engineering @UCSF
• Python/Django developer
• Healthcare IT sales & marketing experience
• PhD; Biomedical Engineering; @Cornell
• Data scientist @Booz Allen Hamilton
• Healthcare IT sales & marketing experience

14. Steven Cheung, MD
UCSF
.
Aradhana Ghosh, MD
Kaiser Permanente, McKesson
Bernard Chang, MD PHD
Columbia University Medical Center
Joshua Stern, MD
Montefiore Medical Center
Joshua Dines, MD
Hospital for Special Surgery
Howard Landa, MD
Alameda Health System
Chief Medical Information Officer
MEDICAL ADVISORS