MALASIQUI 10 STEP MARKETING PLAN
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UPH-DJGTH PTM are Doctors & Patients (children, elderly & ill) Who want to be healthy. Competitors are Dagupan or San Carlos hospitals. The opportunity is others focus on profits over quality. The market size is P2.6 million, with UPHDJGT niche as P1 million. UPH-DJGTH is a secondary hospital with tertiary capabilities, located nationwide. It uses CSR activities and premium pricing in a niche strategy to dominate the secondary hospital market.
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In B Grade and C Grade cities of India, Hospital Marketing is not a recognized branch but it plays a very important role. Here is a guide for Hospital Marketing with basic knowledge. Hope you all will be in gain of something from my efforts.
For more information and updates join me and contact me directly. Credit for guidance goes to my mentor and guide Mr. Manish Kumar Vaishnav Sir, Slide Background taken from fppt.com other sources are collected from Google and Wikipedia.
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Hospital Marketing PowerPoint Presentation ppt
In B Grade and C Grade cities of India, Hospital Marketing is not a recognized branch but it plays a very important role. Here is a guide for Hospital Marketing with basic knowledge. Hope you all will be in gain of something from my efforts.
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This document outlines Ria Fair Heart's 20-year marketing plan. It describes her goals of serving others through her roles as a doctor, wife, mother, daughter, and sister. Her plan is to improve healthcare in the Philippines, pay off her debts, become a hospital owner, and age gracefully while focusing on serving others with compassion.
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This document outlines Ria Fair Heart's 20-year marketing plan. It describes her goals of serving others through her roles as a doctor, wife, mother, daughter, and sister. Her plan is to improve healthcare in the Philippines, pay off her debts, become a hospital owner, and age gracefully while focusing on serving others with compassion.
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RIA "FAIR HEART" FAJARDO
Anna Sofia Victoria Tamayo Salazar-Fajardo is a medical doctor pursuing an MBA in Health. She is married with a 2 year old child and has a passion for helping children. She received her medical degree from the University of Perpetual Help - Dr. Jose G. Tamayo Medical University. She currently serves as the President of Biñan Medical Society, Director of Jonelta Manila Foundation, and the newly appointed Assistant Medical Director of Jonelta Indigent Foundation-UPHDJGTMC.
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- 22. Positioning to Primary Target Market Part 1: Steps 1 to 5
- 26. I want to be healthy. I am more confident in going to the hospital.
- 32. UPH-DJGT HOSPITAL is #1 in Niche: Mid-priced Services vs. Hospital Level UPH DJGTH MMH ERH VILLAFLOR TRAUMA BDH Price vs. Level of Hospital LEVEL 1 LEVEL 2 LEVEL 3 High- price Low- Price
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- 39. 6a. Hospital category is dominated by 5 major hospitals SACRED HEART PANGASINAN PROV’L HOSPITAL VILLAFLOR UPH-DJGTH NAZARETH
- 46. MALASIQUI
- 48. SUMMARY
- 51. 10 STEP MARKETING PLAN UPH - DR. JOSE G. TAMAYO HOSPITAL Anna Sofia Victoria S. Fajardo, MD June 2010 http://riafajardo.blogspot.com