This document provides a marketing plan for a mobile health app called Re-Medi. The app aims to (1) connect patients to certified medical advisors through their mobile device, (2) store patients' medical histories to speed treatment in emergencies, and (3) direct patients to partner medical centers where their app registration can serve as collateral for admission. The plan outlines target markets, value propositions, collaboration opportunities, rollout timeline, and responsibilities for app development, marketing, and ongoing promotion/maintenance.

1. Marketing Plan
The Health-Care App

3. 45,000
people die annually due
to wrong medical
advices!
(Source: Harvard Gazette)
How can we improve?

4. Re-Medi
aims to provide a mobile
solution to this, by
connecting medical
advisors and patients in
real-time and directing
them to a practically
feasible treatment.

5. Ef
1. Connect them to a set of medical advisors, who are
certified and would be acquainted by the medical history
and details of the patients through this app at the back-
end.
2. Serve as a storage of a patient’s medical information so
that it speeds up the treatment in emergency situations.
3. Provide a set of medical care centres where the patient
can be directed through this app, and registration on this
app can serve as a collateral at the time of admission.

7. • Free of cost Medical Advices
• Credible health care based on
medical history
• Emergency care
• Positions itself as an app for the
common people
• Aims to develop an image of a
trustworthy backup for emergency
situations
Core Values
Market Position

8. • Can build up a strong market in
places with good internet but poor
healthcare facilities
• Can team up with doctors who are
willing to provide services but aren’t
approachable by the patients
• Health insurance companies with a
longer presence in the market
• Apps of private hospitals and
healthcare facilities
Opportunities
Threats

10. Establishing bases in at least 5 rural/suburban areas around the four major metro cities in
India (Delhi, Bombay, Chennai, Kolkata)
Getting app downloads from at least 25,000 customers from each of these locations.
Partnering with at least 5 hospitals each in the four major metro cities, thus having one hospital
to handle the requests from one suburb.
Getting to a Doctor to Patient ratio of 1:500 at least.
Converting at least 20% of the customers to premium (paid) customers)

12. • Middle class families with non
trustworthy healthcare facilities
• People residing in rural areas
which have limited reach of
healthcare facilities
Customers:
Target Market
• New entrants in the health
insurance market
• Newly opened private healthcare
centres
• Retired healthcare professional
who would like to earn form home
Collaborators:

13. • An app that would help in getting reliable
medical help
• A saviour in times of emergency, A must
have backup so that one doesn’t have to
panic in such situations
• A way to secure medical records at one
single place
Customer Value:
Value Proposition
• Health Insurance companies: Get hold of target
consumers through a different appeal in the
rural areas
• Private Health Facilities: A way to inch ahead
from competitors by getting loyal consumers
• Retired healthcare professional: To keep
practicing medicine even without running a
clinic
Collaborator Value:

15. • This app registers the user
for free but on the
submission and verification of
AADHAR number

16. • Asks for past medical history and assigns the database to a nearby doctor
who gives medical advises to the patient
• Identifies the location, and on the basis of identity proof, gives zero finance
admission to the partner hospitals in case of emergencies.

17. • The doctor on the app back-
end answers medical queries
of the patients

18. • If the situations demands physical intervention, the doctor can ask the
patient to meet him in person.
• Since the medical practitioner knows the history, he can take expert opinions
from the given information

19. • The brand name ‘Re-Medi’ identifies with the brand’s
motive of ‘Re’defining ‘Medi’cal services
• Since the app gives a trustworthy first opinion, the slogan
would be:
“Why go for second opinions? Get a worthy first opinion
instead”
Re Medi
Proposed Logo

20. • Premium version priced at $20
• This gives access to the zero finance healthcare
feature across the nation
• Gives access to priority and discounted
treatments with doctors registered with the app

21. • Premium version priced at $20
• This gives access to the zero finance
healthcare feature across the nation
• Gives access to priority and discounted
treatments with doctors registered with the
app

22. • Doctors would get a 10% royalty for app
purchases by the patients recommended by
them, hence the app would be promoted at
their clinics
• Using the money generated from app
purchases, paid promotions would be carried
out through play store ads.

23. • The App would be distributed through Google Play Store and iTunes
store
• The download links would be sent through a database bought from local
insurance agencies via What’s App

25. App Development
Agency

26. Ground Marketing
Professionals

27. Data Mining Agents

28. Sampling and Collecting data of patients, hospitals and doctors
in the target market
Developing App with relevant front end and back end capabilities

29. Promotion and Maintenance
Striking deals with doctors and hospitals for association with
the app

30. • 0-2 Months: App Development
• 2-4 Months: Complete Data basing of consumers, dealings with hospitals and
doctors
• 4-6 Months: First Round of promotions, App server starts
• 6-7 Months: First Run, policy overview
• 7th Month and after: Next round of promotions and release of paid app