The document provides an overview and analysis of developing a mobile health app. It discusses conducting market research and analyzing competitors, customers, and collaborators. The goal is to provide services like online doctor appointments, prescription refills, and hospital bed availability. Sections cover situation analysis, target customers, value propositions, product details, pricing, distribution channels, and a timeline for infrastructure and tasks. The analysis aims to make healthcare more accessible while gaining a market share.

1. -

2. EXECUTIVE
SUMMARY
SITUATION
ANALYSIS
GOAL STRATEGY TACTICS
IMPLEMENTA
TION

4. Overall objective
.

6. SITUATION
ANALYSIS

7. 2.1
COMPANY
OVERVIEW

8. • Booking of doctor appointments at hospitals,
nursing homes, and private clinics,
• Online ordering of medicines from pharmacies,
• Setting medicine reminders,
• Consulting doctors online,
• Managing digital health records,
• Seeing real-time availability of beds in government
as well as private hospitals,
• Online booking of ambulance!

9. • All the employees.
• Company reputation.
• Corporate mission.
• Expected user-base.
• Communication partners.

10. • Seeing real-time availability of beds in government
as well as private hospitals,
• Online booking of ambulance!

11. MARKET POSITION
 The app will be an obvious choice for people who
choose authenticity in information and legibility.
 To a wide range of customers starting from teenagers
to seniors , the app provides comfort in usage , aiming
to attract many more of them and a valuable market
share.
 86% of the professionals surveyed said they believe
mobile apps will increase their knowledge of their
patients' conditions, while 46% said the apps will
improve their relationships with patients.
 Research Now also surveyed consumers in 2015 who
use medical apps and found that 96% said they believe
the devices help them improve the quality of their lives.

12. 2.2
MARKET
OVERVIEW

13. POTENTIAL CUSTOMERS
1. Doctors
2. Pharmacies
3. Hospitals
4. Nursing homes
5. Patients
6. Health conscious people

14. COMPETITOR ANALYSIS
2.3
TARGET
CUSTOMERS

19. COMPETITOR ANALYSIS
4.1 TARGET
MARKET

20. • Online prescription of doctor in emergency situations
when it is not possible to visit the doctor in person
• Fitness level maintenance with the help of digital records
• Monitoring of availability of beds in hospitals
• Online ordering of medicines

21. • Regular smartphone usage , finding help at the tip of the fingers
attitude.
• Health-hunger.
• Competing over colleagues in fitness.

22. Company‘s strategic business unit
• App development team: coders
developers etc.
• Content collecters:surveyers ,
Reporters.
• Business development team:,
Strategists,planners,etc
• Finance team.
• Customet care department.

23. COMPETITORS
1. PRACTO
2. MocDoc
3. Lybrate
4. Healthisall
5. Qikwell
6. Healcon
7. Medecure
8. Mylifecare
9. DocEngage
10. Whatclinic
11. Zocdoc
12. Docsuggest
13. MyOpd

24. COLLABORATORS
Hospitals,private clinics
google stores
advertising companies
Maps
network operators

25. CHANNEL MEMBERS

26. KEY STAKEHOLDERS
• Suppliers
• Investors
• Customers
• Employees

27. COMPETITOR ANALYSIS
4.1 VALUE
PROPOSITION

28. • Customers: They become more health conscious than
before. The app encourages habits like regular exercise and
taking good diet. They are now more fit and healthy.
• Collaborators: They are opportuned to compete with the
major competitors in the industry.
• Company: It provides the employees with good pay and job
security.It also encourages them with frequent promotions
and good working environment

30. COMPETITOR ANALYSIS
5.1 PRODUCT

32. COMPETITOR ANALYSIS
5.2 BRAND

33. MED FOR YOU
• ONLINE MEDICINE PRESCRIPTION
AND ONLINE ORDERING OF
MEDICINES

34. COMPETITOR ANALYSIS
5.3 PRICE

35. COMPETITOR ANALYSIS
5.3 PRICE
The free version enables the app for free but with in-app
purchases.
The premium version the app will charge $1 per month which is
reasonable for the features provided. Keeping in mind the
competing apps which charge more , the price for premium version
is fixed.

36. COMPETITOR ANALYSIS
5.4
DISTRIBUTION

37. Distribution to all
categories like Apple,
windows,android etc
Through all app stores such
as Apple app store,Getjar,
BlackBerry SDK and so on.

38. COMPETITOR ANALYSIS
5.5
COMMUNICATION

39. COMMUNICATION
PARTNERS
• Social media sites like Facebook,
Twitter, Whatsapp ,etc.
• Sponsors who advertise the app.
• Sponsored posts and
advertorials in app.

41. COMPETITOR ANALYSIS
6.1
INFRASTRUCTURE

43. COMPETITOR ANALYSIS
6.2 SCHEDULE

44. TASK TIME
MARKET RESEARCH 2 months
CUSTOMER ANALYSIS 2 months
BBUSINESS UNIT 3 months
PRODUCT STRATEGY 3 weeks
PRICING STRATEGY 2 weeks
DESIGNING CHANNELS 4 weeks

45. DISCLAIMER
Created by Debapriya Basu, Jadavpur University, Kolkata during a
marketing internship by Prof. Sameer Mathur, IIM Lucknow