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- 8. • Booking ofdoctor appointments at hospitals, nursing homes, and private clinics, • Online ordering of medicines from pharmacies, • Setting medicine reminders, • Consulting doctors online, • Managing digital health records, • Seeing real-time availability of beds in government as well as private hospitals, • Online booking of ambulance!
- 9. • All theemployees. • Company reputation. • Corporate mission. • Expected user-base. • Communication partners.
- 10. • Seeing real-timeavailability of beds in government as well as private hospitals, • Online booking of ambulance!
- 11. MARKET POSITION Theapp will be an obvious choice for people who choose authenticity in information and legibility. To a wide range of customers starting from teenagers to seniors , the app provides comfort in usage , aiming to attract many more of them and a valuable market share. 86% of the professionals surveyed said they believe mobile apps will increase their knowledge of their patients' conditions, while 46% said the apps will improve their relationships with patients. Research Now also surveyed consumers in 2015 who use medical apps and found that 96% said they believe the devices help them improve the quality of their lives.
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- 13. POTENTIAL CUSTOMERS 1. Doctors 2.Pharmacies 3. Hospitals 4. Nursing homes 5. Patients 6. Health conscious people
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- 20. • Online prescriptionof doctor in emergency situations when it is not possible to visit the doctor in person • Fitness level maintenance with the help of digital records • Monitoring of availability of beds in hospitals • Online ordering of medicines
- 21. • Regular smartphoneusage , finding help at the tip of the fingers attitude. • Health-hunger. • Competing over colleagues in fitness.
- 22. Company‘s strategic businessunit • App development team: coders developers etc. • Content collecters:surveyers , Reporters. • Business development team:, Strategists,planners,etc • Finance team. • Customet care department.
- 23. COMPETITORS 1. PRACTO 2. MocDoc 3.Lybrate 4. Healthisall 5. Qikwell 6. Healcon 7. Medecure 8. Mylifecare 9. DocEngage 10. Whatclinic 11. Zocdoc 12. Docsuggest 13. MyOpd
- 24. COLLABORATORS Hospitals,private clinics google stores advertisingcompanies Maps network operators
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- 26. KEY STAKEHOLDERS • Suppliers •Investors • Customers • Employees
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- 28. • Customers: Theybecome more health conscious than before. The app encourages habits like regular exercise and taking good diet. They are now more fit and healthy. • Collaborators: They are opportuned to compete with the major competitors in the industry. • Company: It provides the employees with good pay and job security.It also encourages them with frequent promotions and good working environment
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- 33. MED FOR YOU •ONLINE MEDICINE PRESCRIPTION AND ONLINE ORDERING OF MEDICINES
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- 35. COMPETITOR ANALYSIS 5.3 PRICE Thefree version enables the app for free but with in-app purchases. The premium version the app will charge $1 per month which is reasonable for the features provided. Keeping in mind the competing apps which charge more , the price for premium version is fixed.
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- 37. Distribution to all categorieslike Apple, windows,android etc Through all app stores such as Apple app store,Getjar, BlackBerry SDK and so on.
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- 39. COMMUNICATION PARTNERS • Social mediasites like Facebook, Twitter, Whatsapp ,etc. • Sponsors who advertise the app. • Sponsored posts and advertorials in app.
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- 44. TASK TIME MARKET RESEARCH2 months CUSTOMER ANALYSIS 2 months BBUSINESS UNIT 3 months PRODUCT STRATEGY 3 weeks PRICING STRATEGY 2 weeks DESIGNING CHANNELS 4 weeks
- 45. DISCLAIMER Created by DebapriyaBasu, Jadavpur University, Kolkata during a marketing internship by Prof. Sameer Mathur, IIM Lucknow