The document outlines a mobile application aiming to streamline healthcare access by aggregating hospital and lab information, facilitating doctor searches, and connecting users with blood banks. Market validation shows strong initial uptake with over 400 doctors registered and significant growth potential, projecting a revenue model based on listing fees and advertisements. The funding requirement is $500k for a 10% stake, with expected revenue of $650k in the first year, highlighting a sizeable and largely untapped market for healthcare solutions in smaller cities.

2. Problem
 No aggregator of all the Healthcare Requirements on
mobile app.
 No platform for searching Hospitals & Path Labs with the
packages available with their price for comparison.
 Difficulty in finding Blood from Blood Banks and within
your known contacts.
 Difficulty in keeping the listing records of Doctors updated
for existing mobile applications.

3. Solution
A mobile application with a web platform where the user can be
ensured of a “better health care experience”.
Search Doctors Search Blood Banks Search Wellness Centre
Search Path Labs Search Hosp. with Packages Happy User Of Callthedoc
User falls sick and
searches a Doctor
The Doctor advises the
user to get blood test
from a path lab
User recovers and now
to stay healthy joins a
wellness centre.
After seeing the report
the Doctor advises the
user to get admitted to a
Hospital.
User is in need of blood
and searches among the
blood banks and his
known contacts.
User is happy and
advises everyone “for a
better health care
experience, Call the Doc”

4. Market Validation
• More than 400 Doctors Registered
We started our marketing for Doctors from 9th Sep 2015, and have already
signed more than 400 in less than a month (conversion rate more than 95%).
• 5 Hospitals Registered, 20 in pipeline
In a span of a week, we have covered about 30 Hospitals out of which 5 have
registered and 20 are negotiating on the terms of signing the contract. The
successful conversion rate is more than 80%.
• The Road Ahead
With the funding ( and mentoring), we can take the Doctor registration to
more than 150k and the number of Hospitals ,Path labs and Wellness Centres
to approx. to 10K with a presence in 6 states with close to 60 cities in a span of
12 months and also covering all the blood banks of the respective cities.

5. Market Size
 The market in which we all are present is massive and by no chance can be
covered by a single player. We have a number of examples of start ups from
different sectors catering to masses and all doing great. ex taxi services,
online retail shopping, travel portals etc.
 As per the report released by Indian brand Equity, the per capita
expenditure on healthcare was $61 in 2012 which has now risen to $89 in
2015. The market size has increased from $75 Billion in 2013 to an
expected $160 billion in 2017 and $280 billion in 2020 with a CAGR of
22.9% out of which 71% is Hospital Share out of the total healthcare
market.
 There are not even 10 healthcare start ups catering this market through a
mobile app till date.
 So the scope and scalability of the business model should not be an issue.

6. Business Model
• We generate revenue by the following 3 ways :
1) Listing Fees (LF) from Hospitals, Path labs and Wellness
centres.
2) From Pharma Companies (PCA) on the advertisements
they feature on the Doctors micro blogging site.
3) Related general advertisements through SEO.
• Expected Revenue in an Year :
i. LF = 8400 x 5000 = Rs 4.2 Cr (we charge Rs. 5000 pa from one
organisation and we expect to convert 700 per month which is 33% of the total
market size.)
ii. PCA = 200000 x 12 = Rs 24 Lac (Already in final stages of talk with a
renowned pharma company whose ready to advertise if we even have 25K
Doctors on our site)

7. Competitors
 We practically think that there are no competitors in the market as the
complete health care package we are providing with a user centric
application (rest all are doctor or hospital centric application) none of
the below mentioned are doing so. But the prominent ones are :
1) Practo (of course but kindly wait for the next slide)
2) Qikwell (now part of Practo)
3) Helping Doc
4) Ziffi

8. Competitive Advantage
(In real terms difference from Practo)
 Feature & Functionality :
 Not just a search engine for medical facilities but also provide a cost comparison of
available packages.
 Search engine for blood banks and blood within your contacts.
 A Doctors blogging micro site to keep the data updated .
 We can challenge any competitor with a 100% accuracy on our exact direction
feature.
 We will never do a premium listing kind of a feature as it defeats our goal of
providing a better health care experience to the user.
 Reach & Market :
 We are currently targeting Tier II and Tier III cities and not the metros and Tier I.
The reason behind this strategy is the cost to spread an be viral is almost half in
these areas, we want to take the first mover advantage here and set a benchmark
and I personally think the masses of these places is still a huge untapped market by
the online industry.

9. Team Structure
Call the Doc
Co-Founder Co-Founder
Team Akshat Tiwari
1. Sanjay Yadav (Mentor & BOD) (CEO)
2. Dr Saify Arsiwala (Mentor & BOD) ( A Chartered Accountant by
3. Achintya Tech ( Tech Associate) profession & a entrepreneur
4. Rohit Nair ( Sr Marketing executive) by heart. Originator of the
5. Umesh Palshikar (Mkt Consultant) idea through a necessity.)
6. Shyam Pareek (Tech Consultant)
7. Tapesh Bhargav (Digital Mkt Associate)
8. Marketing Team ( 3 Energetic Lads)

10. Financial Plan, Funding & Stake
Dilution
 Seed Funding Required = $500K (3.25 Cr)
 Stake Dilution = 10%
 Revenue at year end with seed funding = $650K (4.20 Cr)
(worst case scenario)
 Expenses for the Year for generating above revenue = $500K (3.25 Cr)
 Net profit at year end = $147k (96 Lac)
 Valuation at year with above revenue and multiplier effect = 52 million $
(650 x 80)
 Value of 10%stake of seed funder = 5.2 Million $
 Sector Multiplier Effect = between 80 – 100( see example below)
 Practo revenue = 5 million $ (32.5cr)
 Valuation = 500 million $ (3250 Cr)