This document provides a marketing plan for a mobile app called DOCs Live that allows patients to connect with doctors via video conferencing, online messaging, or home visits. The app aims to make it easy for patients to access doctors in a convenient way. It will target younger mobile users aged 18-45. The goal is for patients to easily request a doctor for any health issue, even if they don't want to visit a clinic. The app will partner with doctors and offer various consultation services for different pricing. It will promote through digital marketing and word of mouth.

1. MARKETING PLAN
MOBILE APP- DOCs LIVE
Prepared by:
Shuvam Sinha

2. Executive Summary
• DOCs Live is an anonymous mobile app created by me .
• This application will help the patients to get a live connection
with the Doctors of their needs .
• Online medicine will also be provided.
• The main motive of this mobile app is to have an easy access
of doctors in a best possible i.e by through video conferencing,
online messaging or doctors at home service.

3. Situation Analysis
• Company Overview:
Docs Live will be a company that will deal with improving
the ties between the doctor and patient in a most
convenient way in terms of curing patient through online
process or through by doctors coming live through a video
chat.

4. Market Overview
• Health care sector is one of the sensitive sections where
majority of the company fails to live up the expectations of
the customers.
• So, by providing or fulfilling necessary needs and wants to its
customers then a company can be successful in a big way.

5. TARGET CUSTOMERS
• The customers can be any persons who actually are impulsive
users of mobile and can easily connect with doctors.
• Young generation between the age of 18-45 can be a vital
target as this group is maximum user of mobile.
• Thus the popularity can be gained by targeting these
customers in its initial stage.

6. GOAL
• The goal of this application is to make a patient requirement
to a doctor in a easiest way.
• Patients who avoid doctor due to negligence can also have a
better idea about its sufferings & can access doctors even if
they don’t feel like visiting them in a clinic or hospitals.

7. STRATEGY
• CUSTOMERS:
The customers would be the younger generation because they
are the excessive user of mobile and sometimes they even
neglect their diseases just because of their excessive work load
And result is that they fail to cure themselves.
In that case this could be a best possible way to reach doctor at
short notice.

8. Contd…
• COLLABORATOR VALUE:
The doctors associated with this application will be able to
market themselves as well as gain popularity.
By this a doctor can get its profit share on a daily or by monthly
basis by a company

9. Contd…
• Competitors:
1. i dr 24x7
2. Lybrate
3. i trange
4. Urgent care

10. Contd…
• CONTEXT:
This app will offer a perfect blend of doctors in most convenient
way where this app will play a mediator between them.

11. TACTICS:
• PRODUCTS AND SERVICES

12. Contd…
Brand:
DOCs Live will have a brand name only when a people have
curiosity to use more in numbers.
Health care sector is one of the best sector in terms of gaining
popularity if the product or services provide with utmost sense
of understanding and execution.

13. Contd…
• PRICE:
There would be suitable charge for curing of disease.
Charges will be entirely based on the type of diseases to be
cured.
• DISTRIBUTION:
This app will try to communicate or target its customers on the
basis of email marketing, newspaper advertisement, billboard,
word of mouth etc.

14. IMPLEMENTATION:
• The organization will be divided into :
1. Human Resource
2. Marketing
3. Finance
4. Medical sections
5. Operations
• Doctors will be made available after 5 minutes of request for
consultation.

15. •THANK YOU