Marketing Plan for a new android app: Freemium Ask. By- Shivani Bhakal, IIT Roorkee during a marketing internship under Prof. Sameer Mathur, IIM lucknow.

1. Marketing plan for android
app:
FREEMIUM ASK

2. An app that provides it's users to get any information regarding their queries.

5. But what is the

6. • An app that would be of instant help and come
handy in case of emergencies
• An app that would answer basic queries to handle
technical things and some precautions in case of
any side effects.
• An app that would be the google of
all emergency contacts of your city.

7. Nowadays people feel a need to have
something that can give answer to their
queries.

8. "Freemium Ask" is a new generation app which
helps customers to satisfy their needs easily to
anyone who had internet access.
It provides the unique feature which is that; the user
can enter any sort of query whether it is help
regarding stress control, or any kind of advice.
This app supports an advanced feature to it's users
in order to save their time by sending SOS
messages in case of any emergency.

9. Situation Analysis

12. How to get instant answers ??
What if emergency occurs??
Solution to emotional
problems??

13. Competition

14. Points of parity
• Freemium Ask provide an exhaustive
feature to enter type of queries and
then respond to it with the
satisfactory information.
• In case of any emergency it
automatically asks the region to the
user and provide all contact numbers
of hospitals, banks etc.
• It provides a SOS button to instantly
send the location to the emergency
contact in times of emergency.
Points of difference
• It has an emergency domain called
Government railway police station
(GRPS) which is not present in any of
the competitors.
• It has an updated and greater number
of entries in it's database.
• It basically give the user complete
freedom to browse the entire database
at a single go.

17. GOAL

18. • The main objective of the company is to provide its
customers with a featured app which helps them by giving
satisfactory answer to their queries.
• It want to beat it's competitors in terms of every sort of
feature and accessibility.
• It want to make "Freemium Ask" the best answer provider
app of each and every sort of query.

22. Freemium Ask mainly target on the
consumers who are more vulnerable to
emergencies and also to the people who
are mentally stressed.

23. Collaborators

24. The most important
collaborators will be the
non-profit organizations and
societies.
Another most important
collaborator will be Google
as it is the platform where
the application will be
launch.

27. As if now the only competitor seems to be
Quora app, Ask Me. These give certain
features which Freemium Ask has already
advanced.

31. This app provides easy to follow guidelines.
In case of an emergency, this app provides a SOS
button which can send a SOS message to it's users

34. •A timeline needs to be set accordingly.
•Idea incorporation that involves more
advanced and basic features and
attractive design and navigation facility

36. This PowerPoint presentation was
created as a part of internship project
under Prof. Sameer Mathur by
Shivani Bhakal
Shivani Bhakal Prof. Sameer
Mathur