HELPAL is the app that will give security and help to the general public by providing contact details and helpline numbers and other features that are quite efficient.

1. Your safety is our first concern !

2. EXECUTIVE
SUMMARY

3. OVERVIEW :
The app is designed such that the user can
search and contact any department in case
of an emergency. The user interface is quite
user friendly so as the app can be used by
everyone.
GOAL :
To provide safety and help to anyone in
case of an emergency without even a click.

4. BEST COMPETITTOR

5. Ausodhyatmika :
Your health and safety app

6. POINTS OF
DIFFERENCE

7.  More interactive user interface.
 Other than giving just details of nearby
departments, HelPal will provide location
and the way to that respective department
(hospital, blood bank etc.) by connecting the
app with google maps.

8.  Speech to Text
User just has to say something (which is
already stored in app for voice recognition)
that will activate the app
Also, it will convert whatever the speaker
says into text which will be then sent to all
the trusted contacts or police station
(depending on user’s choice) .

9. SITUATION
ANALYSIS

10. COMPANY/MARKET OVERVIEW
Already many applications with
similar objective are present in the
market.
So the company will look into the
loopholes of those apps and will
create a easy to use error free app

11. TARGET CUSTOMERS
Targets people on the basis of :
 Age group
i.e. children to old age
 Financial condition
i.e. Those who can afford buying a
smart-phone can also afford this app even
the premium version too.

12. GOAL

13. To provide safety and help to anyone in case of
an emergency without even a click.

14. STRATEGY

15. Promotion and publication of the
application such that from the beginning
it can reach to as many people as it can

16. Providing app in two versions
 FREE
It includes all the basic features
 PAID
i)Providing location and way to the desired
police station, hospital etc.
(connected using google maps)
ii) Text to speech feature

17. TACTICS

18. PRODUCT
Enhancing the quality of app and its features
by hiring better developers and creative
mind people.
SERVICE
Providing regular updates of the app to the
customers to keep applocation error free and
working in all versions of mobile operating
systems.

19. COMMUNICATION
Taking customer’s reviews and feedback
about the app so that more and more
improvement can be done.
DISTRIBUTION
Promoting and publishing of app on
GooglePlay
Tablet AppStore
Amazon’s forthcoming Android AppStore

20. PRICE
Promoting two versions, free and
premium(Paid). Also keeping price low so that
everyone can afford and use it.

21.  Executive Summary : Overview, Goal
 Best Competitor at present
 Points of Difference
 Situation Analysis
 Goal
 Strategies
 Tactics
SUMMARY

22. DISCLAIMER
Created by Shubhangi Gupta, MSIT Delhi
during marketing internship under guidance
of Sameer Mathur, Prof. IIM LUCKNOW