Marketin plan for app by Arihant Jain under Prof. Sameer Mathur

2. It is an app where people get to raise
their voices for social, public and
personal issues to government officials
which directly or indirectly involves issues
of the country.

3. Executive Summary

4. The app can position itself very well as its competitors
are not much and it involves government directly.
Points of parity are that issues are raised and are
voted on the basis of authenticity and importance.
Points of differences are that it involves government
officials directly which is unique in its own kind. Also,
raising issues in the form of a video is different
concept overall.

5. Situation Analysis

6. App overview

7. App overview (1/3)
The app is a medium for people to raise
issues, problems directly to the
government officials through a note,
audio or video.

8. App overview (2/3)
These issues can be voted by other subscribers
as important or less important which
would give a hint to the official about which issue
to be given a look at first.

9. App overview (3/3)
Every issue would climb a ladder. Nobody can
go directly to the Prime Minister, rather to the
local minister or Sarpanch first. And then, it could
go on higher levels.

10. Marketoverview
The app has a great market. Being free and
serving the basic need of issues solving in the
country, it can attract all kind of smartphone users.
High number of users would tempt
companies to advertise in the app.

11. Target Customers
This app could target almost all adult and
teen individuals those who carry a smartphone.
This app is not an audience based app, as it serves
purpose of almost all individuals.
It is a country based app (INDIA).

12. Goals

13. Maximum users in
short time.

14. Gaining trust of government and ministers so they
can actually think of this app as a medium of
interaction and issue solving.
Maximizing government presence.

15. After a certain threshold number of users and
ministers, we must begin advertising and
that too in an optimized way.

16. Strategy

17. Customers
Three kind of customers the app would have :
1.Government officials : They want to solve the issue
and hence need authentic issues.
2.Users : They need their issues to be solved.
3.Companies giving their advertisements : They need
enough space for their ads to be placed.

18. Collaborators
Collaborators would be coders (app
development and support), Marketing
channels which would market the app.

19. Competitors
1.No such app exist as of now.
2.The competition could be diminished if the
company gets a support from the
government itself.

20. Context
The country is in utter need of a platform
where people can raise their voices. The app keeps in
mind every individual and is free of cost.

21. Tactics

22. Product
App where users can raise their voices to
government officials.
A new app in its own kind.

23. Service
People won’t need to go to government
offices for their issues to be solved.
Ministers too can get to know the issues by just the
medium of app.

24. Brand
Name would be .
Brand colour, texture, and pattern would be the
(Indian national flag).
Logo is yet to be decided but would probably depict
the public of the country.

25. Price
Free Of cost.
Revenues from advertisements.

26. Communication
The app would be communicated through Government
channels, newspapers, media.
The app is just the medium, people would be provided
with issue solving services through government
channels.

27. Distribution
Distribution of services is through
government channels.
App would be provided on almost all stores
(google play, ios etc.).

28. Implementation

29. Infrastructure
The organizational structure would comprise of
coders, marketing managers,
employees assisting government officials.

30. Processes
The business process would be simple once the
app is ready. The app would serve the need of
social network narrowing itself to public service.
So once the app has enough user base, we must
focus on providing enough space to
advertisers.

31. Timeline

32. Schedule (1/3)
Although tentative,
Timeline would begin from app development
which would take 6 months to make a
basic presentable model.
By the time, active market
research would keep on going.

33. Schedule (2/3)
After that span, We must start contacting
government officials to activate their accounts (it
would be a tedious task ).

34. Schedule (3/3)
We have set a timeline of 1 year. Product will
be launched after this time period. And the
app would become public.

35. Disclaimer:
This presentation is a part of Internship
under Prof. Sameer Mathur, IIM Lucknow
by Arihant Jain.