Presentation on Marketing Plan for Android App for the winter Internship for Marketing under Prof. Sameer Mathur (IIM L) by Siddhant Mishra

1. A tap away from safety

3. Provides you with emergency contacts and solution anywhere
and anytime

4. THE OUTLINE

6. What’s so
awesome
about this app?

7. Its more than just an app!Its more than just an app!Its more than just an app!Its more than just an app!
• As long as you have your phone, this app will never let you be ‘too far’
from help.
• This app is the Google of emergency contacts.You wont require any
other contact for any emergency.
• It teaches you to cope with any adverse situation as it helps you train
beforehand

8. Compatibility
EasySOS is an android application that will run on all android devices
running Android version 4.1 and above.
The edition for iOS and Windows platform will be launched after
monitoring the success of the android version.

11. INNOVATION ANDTECHNOLOGY
COMPETENCE.
ADVANCE FEATURES LIKE SOS
BUTTON AND INTERNET NOT
REQUIRED.
UPDATED HUGE DATABASE.
SIMPLE, SLEEK AND USER-FRIENDLY UI
DESIGN.
NEWTO MARKET.
ONLY AVAILABLE FOR ANDROID IN
THE BEGINNING
LACK OF WILLINGNESSTO INSTALL
SUCH AN EMERGENCY GUIDE
APPLICATION.
GENERAL PERCEPTION OF NOT
EXPERIENCING AN EMERGENCY
SITUATION.
LOWTALKTIME OR SMS BALANCE IN
PHONES.
AVAILABLE AND ACCESSIBLE
ACROSS THE GLOBE.
UNTAPPED EMERGENCY APP
SOLUTION MARKET IN INDIA.
CAN PROVIDE ACTIVE FEEDBACKTO
INVESTIGATING AGENCIES IN CASE
OF A CRIME.

12. Competition
POINTS OF PARITY (POP) POINTS OF DIFFERENCE (POD)
EasySOS provides an exhaustive list of contact numbers of
hospitals ,blood banks, police stations, ambulance services and
other emergency services sorted location wise and also has the
provision to call by single-tapping the contact number from the
app itself.
Fingertips doesn't just show the nearby hospital/blood
banks/police station contacts with respect to the
concerned user. It basically gives the user complete
freedom to browse the entire database at a single go and
the user can also sort out the contacts locations wise.
Fingertips provide a SOS button to instantly send the location
to the emergency contact in times of emergency.
Fingertips has an updated and greater number of entries
in it's database.
Fingertips provide an to-do list to provide first-aid in various
common health emergencies.
Fingertips has an added emergency domain which helps in
alerting the railway police during any emergency in train
which is not present in any of its competitors.
Fingertips come as a free download as it is an emergency app. Voice recording activates as you tap the SOS button for
evidence

13. • It basically provides an updated database of phone numbers and websites sorted
location wise and the best part is that the users can directly call them by single tapping
on the numbers from the app itself.
• It also provides the option of a SOS button which can send a SOS message with the
user's location with latitude and longitude to a present emergency contact number and
automatically start voice recording for evidence.
• Its emergency domain for railway safety is unique
• The app also provides easy to follow guidelines on how to provide first-aid in various
types of emergencies, teach you dos and don’ts during critical situations like burglary,
abduction which can be a true life saver at times!!
WHAT MAKES FINGERTIPS A STAND OUT
EMERGENCY GUIDE ANDROID
APPLICATION ??

14. Market Overview

15. MARKET SEGMENTATION
The main objective is to design a marketing mix that precisely
matches the expectations of customers in the targeted segment.
In this case, as this is an emergency guide app, there's no clear-cut segment that
the app wants to target just because of the fact that anyone and everyone can be
in a spot of bother at any time . Still the app mainly targets certain customer
segments , which are more vulnerable to emergencies .These are elderly couples,
Senior citizens,Tourists and Business travellers from other cities and countries,
Women etc.

16. EasySOS app is clearly positioned in the market
as a simple user-friendly emergency guide app
which aims at providing the target users with a
vast database of emergency contacts.
MARKET POSITIONING

20. EasySOS mainly targets certain customer segments, which are more vulnerable to
emergencies .These are elderly couples, senior citizens, tourists and business
travellers from other cities and countries, women, people with chronic diseases like
diabetes and heart diseases etc.

22. The main objective of the company is to provide an emergency
guide application.
The app - EasySOS provides an updated database of phone
numbers and websites sorted location wise and the best part is
that the users can directly call them by single tapping on the
numbers from the app itself and also provides a SOS button for
emergency location message among other features.
The company doesn’t expect to rake in huge moolah suddenly on
launch but is optimistic about being a profitable venture once
people warm up to the idea of having a one-stop emergency guide
app to have peace of mind. so it feels a time frame of a year or two
is necessary for raking in profits.

23. v

27. • EasySOS aims at providing high-quality emergency guide contacts and solutions to
its target customers.
• The only available app addressing such an issue falls short of expectations as it
doesn’t have an updated database and it also falls short of certain features like railway
police alerting and voice recording for evidence.
• EasySOS provides a simple, smooth and a one-stop solution to all its target
customers which is how exactly how an emergency guide app should be designed.
• In this case , as this is an emergency app, there's no clear-cut segment that the app
wants to target just because of the fact that anyone and everyone can be in a spot of
bother at any time.
• EasySOS mainly target certain customer segments , which are more vulnerable to
emergencies .These are elderly couples, Senior citizens,Tourists and Business
travellers from other cities and countries,Women, People with chronic diseases like
diabetes and heart diseases, Relatives of patients admitted to hospitals and of course
college students staying away from home.

28. As of now EasySOS faces
some competition from
Emergency+ and Panic. But
it also provides a much
wide range of features. So
EasySOS must not sweat
much about it .

30. The most important collaborator will be Google without
any doubt as it the platform where the application will be
launched.
The other important collaborators will be the various non-
profit societies and organizations which run and operate the
blood banks , hospitals, ambulance services and pharmacies
across the city , government institutions of public welfare life
the city police, railway police and fire services.

31. Company

32. EasySOS had just one goal in mind right from the very beginning.
It wanted to be the best emergency guide mobile app available in
the market .
It wanted to be the one-stop contact and solution app in case of
emergencies and so a lot of effort and in-house hours were spent
on data collection and entry. Hence it has a formidable database
of contacts , websites , first-aid solutions for all kinds of services
required in times of emergency.
The entire coding and debugging team is responsible for the
bugless app which has a simple and user-friendly interface. Every
employee of the company is a stakeholder here.

39. PRODUCTS
EasySOS basically has an updated database of phone numbers and
websites sorted location wise and the best part is that the users can
directly call them by single tapping on the numbers from the app itself.
Being an emergency app , it also provides the option of a SOS button
which can send a SOS message with the user's location with latitude
and longitude to a pre set emergency contact number.
The app also provides easy to follow guidelines on how to provide first-
aid in various types of emergencies, which can be a true life saver at
times!!
Lastly the app has all these functions working perfectly well even if the
phone has no internet connection.

41. FINGERTIPS CAN PROVIDETHE FOLLOWING SERVICESTO
ITS CUSTOMERS -
Free –
It provides an exhaustive list of contact numbers of hospitals ,blood banks,
police stations, ambulance services and other emergency services sorted
location wise and also has the provision to call by single-tapping the contact
number from the app itself.
Premium –
It provides a SOS button to instantly send the location to the emergency
contact in times of emergency. Voice recording begins automatically to
collect evidence
It provides an to-do list to provide first-aid in various common health
emergencies.

45. Free –
• App download.
• Emergency contacts
Premium ($2.99) –
• SOS button
• Railway police alert
Customers get a discount on the premium if they share the app and
help with its promotion

47. INCENTIVES ARE REQUIRED FOR INITIAL MARKETING
OFTHE APP ASWELL ASTO ENCOURAGETHE USERS
TO USETHE APP FROMTIMETOTIME .
Incentive for users –
Customers get a discount on the premium if they share the app and help with its
promotion
Incentive for collaborators –
The website developers of the company will provide certain advice to these
hospitals and other institutions for their websites’ upkeep and in some cases
might fix any problems in them.

51. The target of distributing the products through this app is
done by; the app which get downloaded from Google Play.
The premium customers pay $2.99 for the premium
customers.
After download, the users are asked to sign up with his
phone number and email id.After doing so, the user is
provided with an unique id for referring purpose.

53. Infrastructure
SELECTION CRITERIA AT FINGERTIPS ARE:-
While years of experience are always beneficial for a candidate,
EasySOS’ focus is to hire those who are able to consistently raise
the bar and introduce a variety of innovation to move this
organisation forward.
As the company grows, it feels absolutely necessary that its
employees also grow professionally with the organisation.

61. Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation
Performance Evaluation
Exhibits