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I Have An Idea For an
App – What to do
Next?
A step-by-step guide
apexlabs.ai
hello@apexlabs.ai
apexlabs.ai
hello@apexlabs.ai
1. Conduct a
Competitive Research
for your mobile app
apexlabs.ai
hello@apexlabs.ai
App Annie
TheTool.io
MobileAction
apexlabs.ai
hello@apexlabs.ai
This method is commonly used in mobile gaming, where users can
buy things like avatars, unlock special features, purchase game
coins, weapons, etc.
IN-APP PURCHASES
2. Formulate a Monetizing
Strategy
This method is commonly used in mobile gaming, where users can
buy things like avatars, unlock special features, purchase game
coins, weapons, etc.
IN-APP PURCHASES
2. Formulate a Monetizing
Strategy
Such apps are popularly called "freemiums," where basic features
are available for free, but users have to pay money to use other
"premium" features.
SUBSCRIPTIONS
apexlabs.ai
hello@apexlabs.ai
This method is commonly used in mobile gaming, where users can
buy things like avatars, unlock special features, purchase game
coins, weapons, etc.
IN-APP PURCHASES
2. Formulate a Monetizing
Strategy
Such apps are popularly called "freemiums," where basic features
are available for free, but users have to pay money to use other
"premium" features.
SUBSCRIPTIONS
This includes earning from ad displays(payment per impression),
clicks on the ad (pay per click), or when the user downloads the
product mentioned in the ad (payment per download).
THIRD-PARTY ADS
apexlabs.ai
hello@apexlabs.ai
Uber: When Uber came into existence, its core feature
was only to enable mobile users to communicate with
taxi drivers and pay for their cab via credit cards.
3. Design an MVP (Minimum
Viable Product)
Uber: When Uber came into existence, its core feature
was only to enable mobile users to communicate with
taxi drivers and pay for their cab via credit cards.
Facebook: Initially, Facebook was only about
connecting the students of Harvard University with
each other. And multiple iterations later, it is one of the
biggest tech giants present today.
3. Design an MVP (Minimum
Viable Product)
4. Choose the Right Development
Agency
While developing your mobile
applications, it is crucial to pick the
right app development approach
and select the right tech stack;
otherwise, you'd get lost in the
way. For that, you need to
understand the app's basics.
You can leverage online platforms like Product
Hunt, Reddit, and social media platforms like
Instagram, Facebook, etc., to create a buzz for
your marketing campaigns. Moreover, you can
collaborate with influencers for advertising
your smartphone app. Finally, you can launch a
beta version of your app in the market and
request users for initial feedback and reviews.
5. Design a Marketing Plan and
Roadmap
apexlabs.ai
hello@apexlabs.ai
6. Analyze and Pivot!
hello@apexlabs.ai
apexlabs.ai
Let's work
together

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I have an idea for an app – what to do next?

  • 1. I Have An Idea For an App – What to do Next? A step-by-step guide apexlabs.ai hello@apexlabs.ai apexlabs.ai hello@apexlabs.ai
  • 2. 1. Conduct a Competitive Research for your mobile app apexlabs.ai hello@apexlabs.ai
  • 6. apexlabs.ai hello@apexlabs.ai This method is commonly used in mobile gaming, where users can buy things like avatars, unlock special features, purchase game coins, weapons, etc. IN-APP PURCHASES 2. Formulate a Monetizing Strategy
  • 7. This method is commonly used in mobile gaming, where users can buy things like avatars, unlock special features, purchase game coins, weapons, etc. IN-APP PURCHASES 2. Formulate a Monetizing Strategy Such apps are popularly called "freemiums," where basic features are available for free, but users have to pay money to use other "premium" features. SUBSCRIPTIONS apexlabs.ai hello@apexlabs.ai
  • 8. This method is commonly used in mobile gaming, where users can buy things like avatars, unlock special features, purchase game coins, weapons, etc. IN-APP PURCHASES 2. Formulate a Monetizing Strategy Such apps are popularly called "freemiums," where basic features are available for free, but users have to pay money to use other "premium" features. SUBSCRIPTIONS This includes earning from ad displays(payment per impression), clicks on the ad (pay per click), or when the user downloads the product mentioned in the ad (payment per download). THIRD-PARTY ADS apexlabs.ai hello@apexlabs.ai
  • 9. Uber: When Uber came into existence, its core feature was only to enable mobile users to communicate with taxi drivers and pay for their cab via credit cards. 3. Design an MVP (Minimum Viable Product)
  • 10. Uber: When Uber came into existence, its core feature was only to enable mobile users to communicate with taxi drivers and pay for their cab via credit cards. Facebook: Initially, Facebook was only about connecting the students of Harvard University with each other. And multiple iterations later, it is one of the biggest tech giants present today. 3. Design an MVP (Minimum Viable Product)
  • 11. 4. Choose the Right Development Agency While developing your mobile applications, it is crucial to pick the right app development approach and select the right tech stack; otherwise, you'd get lost in the way. For that, you need to understand the app's basics.
  • 12. You can leverage online platforms like Product Hunt, Reddit, and social media platforms like Instagram, Facebook, etc., to create a buzz for your marketing campaigns. Moreover, you can collaborate with influencers for advertising your smartphone app. Finally, you can launch a beta version of your app in the market and request users for initial feedback and reviews. 5. Design a Marketing Plan and Roadmap