This presentation is about SaaS platform, which changes parking, EV charging, and other mobility services management, billing, and payment.

1. Intelligent Mobility Cloud (SaaS)
PRESENTATION I October 2014 1
“Flexibility of a billing system defines
the strength of a Service Provider.
We make our customers competitive.” !
Üllar Jaaksoo / CEO
PRESENTATION I October 2014

2. Proud to present - traction
Moscow: from no paid parking chaos to state of the art parking management
system. We provide the central parking management software with the
outstanding number of integrations (25+!) on the local market, more than 1.3m
subscribers, 75% mobile penetration and 1.5m monthly transactions achieved
within 1 year.
!
USA: industry transformation. We provide technology that allows payment
digitalization for one of the leading Mobile Parking Payment Service Operators,
MobileNOW!, in the world’s largest parking market. Even though it is one of the
oldest and most developed markets service wise, the technology has not
caught up yet. NOW! Innovations provides a game-changing technology that
transforms the service and established business models.
PRESENTATION I October 2014 2

3. PRESENTATION I October 2014 3
About the Market
Adding value to a huge daily market
50 bn €
yearly only in the USA and EU

4. General technology trends
• Mobile devices used everywhere
• Online billing dominating payments
• Dynamic pricing as a must feature
• Big Data as an added value
• Forward looking analytics
Mobile Parking to grow 10x Parking Revenues 100B EUR
PRESENTATION I October 2014 4
Parking is Changing
Mobility payment trends
America
Europe
Asia
Other
Other
Asia
Europe
America
0% 25% 50% 75% 100%
Mobile
Regular
Estonia, Russia, Macedonia have
achieved more than 80% penetration
45B
20B
25B
Analogue pricing
Analogue payment
Serving cars
Mono solutions
Manual payment
> Digital pricing
> Digital payment
> Serving customers
> Mixed solutions
> Automated payment

5. Cities’ pain
PRESENTATION I October 2014 5
Current Market Problems
Drivers’ pain Operators’ pain
• Cash is a high cost
• Cash is a low control
• Hardware is a high cost
• No customer segmentation
• No dynamic billing
• No flexibility in hardware
Revenue potential
• Monthly fee
• Convenience fee
• Value added services
Revenue potential
• Licensing fee
• Support fee
• Value added services
• Out of coins
• Lack of time
• No reminders
• No extensions
• Penalty tickets
• Overpaid time
• No data about parking
• No data about parkers
• Hardware dependence
• Limited innovation
• Limited interoperability
• Limited flexibility

6. Market Approach: SaaS Platform
Global
Currently present in Europe and North-America.
Aiming to move to all other regions.
!
Platform
Mobility billing and payment platform with the best functionality, flexibility,
modularity, experience, interoperability, cost, speed of launch, etc.
!
Business Model
Saas, White Label and Pay as you Grow.
Minimum upfront payment, volume based pricing, suitable also for small
projects, modular pricing.
Additional revenues from reselling 3rd party services.
!
Strategic
Platform development is our DNA.
Experienced team and ongoing innovation.
Deep understanding of customers’ needs.
PRESENTATION I October 2014 6

7. Business model
Cloud based certified hosting.
Pay-as-you-grow flexible pricing.
White label solution.
Value added Services Provided
Payment gateway to process credit card
payments.
SMS Gateway to notify drivers.
Oracle Licenses to run databases.
Pre-integrated hardware Suppliers
Business Intelligence Solutions
Good margin: 20-50%
PRESENTATION I October 2014 7
Platform Business Model
NOW!
Unique
Position
Unique Position
Best value - best functionality, flexibility, modularity,
experience, interoperability, etc.
!L
owest cost - minimum upfront payment, volume based
pricing, suitable also for small projects, modular pricing, etc.
!
Fastest implementation - experienced team, standard
projects, ready to use and easy to configure solution, etc.

8. PRESENTATION I October 2014 8
Our solutions enables digitalizing parking and other
mobility payments and enriching ITS systems with
forward looking data.
!
Digital payments generate very valuable data:
Location / Time / User / Usage / Motivation, etc.
!
Valuable data generates very valuable know-how:
Who / Where / When / Why, etc.
!
Valuable know-how generates effective policies:
ITS / Traffic / Pricing / Safety / Usability, etc.
BIG
DATA
Big Data
Intelligent
Transportation
System
Intelligent
Mobility
NOW! Innovations
enables wise
decisions!

9. PRESENTATION I October 2014 9
About the Company
NOW! Innovations is the
Most Experienced
player in Mobility Market

10. PRESENTATION I October 2014 10
VISION
MISSION
Mobility will be personalized, digital and complex.
2006
!!
Mobile Parking Payment - SaaS
Other Mobility payments
Investment into MobileNOW!, USA
!!
Parking management SaaS
Profitable MobileNOW!
Global footprint
Phase
Customers
Product
Antwerpen +14 cities, Belgium
Kiev, UA
Skopje, MK
Moscow, Russia
MobileNOW!, USA
ELMO, Estonia
FASTNED, the Netherlands
Europark, Scandinavia
EU
CIS
Asia
South - America
Australia
Mobile Parking
Mobile wallet
On-street and Gated parking
Enforcement
API Integrations
EV Charging
Mobility MAP - Asset Management
Mobility DASHBOARD - Reporting
Integrations - Gated Systems, LPR,
RFID, QR Code, NFC, Sensors, etc.
White label App and Web
mWallet
Peer 2 Peer Parking
Event Parking
Parking Booking
Create the best cloud for mobility
data management, billing and payments.
2011 2014
First Projects
Parking Focus
The best cloud
for Mobility
Management
General overview

11. PRESENTATION I October 2014 11
Üllar Jaaksoo
CEO / Group
Kalju Rüütli
COO
Johan Bachmann
CIO
Aare Kilp
SALES
Our experience
IT
Parking
Banking
Telecom
Retail
Our size
Development 14
Business 10
Support 6
Our values
Always innovate
Respect design
Focus on delivery
Our offices
Tallinn, Estonia
New York, USA
Amsterdam,
Netherlands
Moscow, Russia
Experienced Team
qs

12. PRESENTATION I October 2014 12
Russia
Moscow
With a population of 11 million people and
6 million cars. NOW! Innovations was
chosen to provide a central solution to
manage all parking assets, revenues, and
operations. !•
1.5m transactions a month already
• 75% mobile penetration in one year
• 1m+ drivers subscribed to the service
• 20+ integrations done
!
USA
50 cities
Our MobileNOW! believes that drivers
should enjoy personalised service using
the latest technology in US. We have
signed a strategic market partnership
with BMW. !•
35-cent convenience fee
• 5 parking sessions a month per user
• 50k drivers as regular users
Belgium
14 cities
Belgium presented NOW! Innovations
with an early opportunity to
demonstrate the simplicity and
effectiveness of its mobile payment
solution for on-street parking. !•
45% mobile parking penetration in 3 years
• 10m transactions in 3 years
• Enforcement, fine payment, debt
management in 2 cities !!
!
World leading Case Studies
1.5m transactions
a month!
50k drivers as
regular users!
45% mobile parking
penetration

13. Global
SaaS
Modularity
Interoperability
Hardware neutrality
API Flexibility
PRESENTATION I October 2014 13
About Product

14. PRESENTATION I October 2014 14
Our Platform
MobileNOW!
Any parking and mobility
management hardware can
be integrated with NOW!
Platform.
All payments, reports and
business relations rules can
be managed with NOW!
Platform.
All parking and mobility
data can be aggregated
into and presented in
NOW! Platform.
We have created the best in
class parking and mobility
management software.
Our DNA is software
development with full
know-how of the industry.
Our platform is hardware
neutral, modular and the
easiest to integrate.

15. CUSTOMER
CARE
PRESENTATION I October 2014 15
Platform Modules
Main Platform Modules
DASHBOARD DIGITAL
ASSET MAP
PERMITS
MOBILE
WALLET
MOBILE
ACCESS
API
INTEGRATIONS
DIGITAL
ENFORCEMENT
DYNAMIC
PRICING
ALL TYPES
OF PAYMENTS
MOBILE
APP
WEB
SERVICE
• Create a Mobility Asset Map
• Run Operations using Dashboard
• Launch Mobile Payments
• Create Customer Groups
• Issue Digital Permits
• Employ Digital Enforcement
Main markets
• On-street Parking
• Gated Parking
• EV Charging
• Bike Parking
• Peer 2 Peer Parking
• Residential Parking
Main customers Main benefits
• Municipalities
• Parking Operators
• EV Charging Networks
• Stadiums (event parking)
• Airports
• Real Estate Managers
NEW!
2014
NEW!
2014

16. PRESENTATION I October 2014 16
Mobile Parking
Service
Digital Permits
Parking
Booking
Parking
Payment
Machines
Parking
Gates
Parking
RFID
Systems
Parking
Guidance
Systems
Parking
Tickets
Parking
LPR
Systems
Parking
Sensor
Systems
Enforcement
Technology
Parking
Signs
Parking
Billing
Software
Part nering
Event
Parking
Peer 2 Peer
Parking
Market Segments
EV
Charging
Billing
Software
Parking
Management
Software
Hardware
by other companies
Software
by NOW! Innovations
Valet
Parking
2014
Service
by MobileNOW!
Parking
Operators
2014
Mobility
Billing
Software
Parking
Lightning
Navigation
Systems
Connected
Cars
Systems
2015
2015
Enforcement
Service
Pa rt ner i n g

17. PRESENTATION I October 2014 17
Our Playground
ZONE B ZONE A
PARK & RIDE
CAR SHARING
VENDING MACHINES
CAR WASH
CAFE
EV SHARING OTHER
CREDIT CARD
PAY PAL
BANKS
MOBILE
PRE-PAID CARD
OTHER
GARAGE PARKING
BIKE
PARKING
CITY EV CHARGING
OPERATOR
SERVICE
OPERATOR
PARKING
OPERATOR
3rd PARTY
SYSTEMS
SPACE street
ZONE street
SERVICE road
PARTNER alley
SINGLE
METER
MULTI METER
ZONED PARKING
EVENT PARKING EV CHARGING
OTHER
MOBILITY
SERVICES
VALET PARKING
NOW! Platform caters to
various mobility services and
multiple use cases.
NOW! Platform serves all
kind of access and command
technologies.
NOW! Platform implements a
variety of payment channels
based on market needs.

18. PRESENTATION I October 2014 18
Platform Functional Structure
Billing functionality of NOW!
Platform has been developed with
telecom and banking experience. !
NOW! is a No. 1 mobility billing and
management platform.

19. PARKING: METER INTEGRATION
PRESENTATION I October 2014 19
PARKING: APP + QR
EV CHARGING: APP
EV CHARGING: RFID CARD
Platform Product Flows
All mobility use cases, payment
options, command channels, and pricing
rules are easily configured on the same
admin site.
!!
NOW! pre-defined product flows are
suitable for majority of the countries in
the world, making the platform
implementation fast and easy.
!!
The set of configuration rules makes
localisation of the product flows and
integrations with local partners a
seamless experience.
!!
All the product flows are always fine-tuned
for the best user experience.
Just few product flow examples:

20. PRESENTATION I October 2014
Asset Map enables storing all mobility
assets in an easy to aggregate and use
database with unlimited metadata and a
variety of mapping information.
!!
Asset MAP enables linking all mobility
assets with a live status feed, e.g.
parking availability, pricing, chargers’
occupancy, etc.
!!
Asset MAP allows pushing Mobility Data
to 3rd party or municipal web services
and maps as regular KML data feed.
!!
Asset MAP provides opportunity to earn
additional revenues by selling DATA to
navigation and booking services.
All
assets
linked
Moscow
Parking
map
ELMO
Chargers
map
Platform New Product - ASSET MAP

21. PRESENTATION I October 2014 21
DASHBOARD enables managing all
mobility assets from one place that
provides all kind of analytics.
!!
DASHBOARD allows linking all mobility
assets from various suppliers into one
management solution.
!!
DASHBOARD enables running parking,
charging and other mobility services
using best in class tools and User
Interface.
!!
DASHBOARD provides an opportunity
to earn additional revenues by making
informed decisions on pricing and
customer segmentation.
Computer
Phone
Tablet
By
Asset
View
By
Target
View
Platform New Product - DASHBOARD

22. US
RU
NL
EE
PRESENTATION I October 2014 22
Customized Web & Apps
All our customers are free to use their own User Interface
solutions both for Mobile and WEB.
!
All our customers are free to use our standard White
Label User Interface solutions for both Mobile and WEB.
!
All our User Interfaces are easily customized based on
provided brand rules and corporate visual identity.
!
All our customers have a possibility to order special
modifications for a very reasonable price and time.

23. COUNTRY NUMBER OF CHARGERS
By Frost & Sullivan 2010 2017
!
TOTAL EU 20 000 2 000 000
PRESENTATION I October 2014 23
EV Charging Market
NOW!’s electric vehicle (EV) charging network
backend solution is the leader on the market.
!
There are only 2 fast charging networks in the
world and both are based on NOW!:
• ELMO in Estonia
• FastNed in the Netherlands
The solution supports OCPP and custom APIs.
Go2Market is based on partnerships with OEMs.
The solution is integrated with all major EV chargers.
NOW! 50%
NOW! is Focused on Europe and the USA.
Serving network operators with:
• Full scale billing and backend solution
• Roaming solution
• Payment Service solutions.
EU Fast Charging
300
300
600
Free Chargers
Paid Chargers
Paid Chargers by NOW!

24. PRESENTATION I October 2014 24
EV charging billing
backend solution
EV charging
roaming solution
EV charging
Payment Service
Every charging network can be managed
using NOW!’s backend solution for asset
management, billing and payment.
All charging networks could launch roaming
with NOW!’s roaming solution for asset
management, billing and payment.
We have created a charging roaming
payment provider ROADMINT for both
drivers and charging networks.
EV Products
Competition

25. PRESENTATION I October 2014 PRESENTATION I October 2014 25
!
!!!
Phone +372 6 023 046
Email info@nowinnovations.com
!!
www.nowinnovations.com
www.mobile-now.com