WHAT SIVA SANKARANs New Dream-UTOO Needs to do to OUTPERFORM - OLAs and UBERs .

1. U TOO
Unique
Truthful
On Time
Over promise
Not just a Cab !!!
Its Hom
e outside Hom
e
Vision
To be the most loved Cab Partner on the Planet

2. Presented by a Crazy
Dreamer to a Crazy Dreamer
Nitin Goel 9167706861

3. Late Entry but Never Before
What will Make it Different than the Crowd ?
Elevation in Vehicle Class Basis increased Tariff
Elevation in Vehicle Class Basis No of Passengers
and Baggages
This will Ensure Correct RationingThis will Ensure Correct Rationing
App will have the feasibility to ask the no of Seats RequiredApp will have the feasibility to ask the no of Seats Required
Per Km Tariff +Per Traveler Carriage ???Per Km Tariff +Per Traveler Carriage ??? SO U TOO MICRO=MINI=MEGA=ULTRA MEGA
Class vs
Tariff

4. Late Entry but Never Before
What will Make it Different than the Crowd ?
Drivers Refuse for Remote Locations and Customers
cancel requests and get charged as cancellation fee
GET REWARD SERVICE
This will resolve customerThis will resolve customer DissatisfactionDissatisfaction
App will have the feasibility to connect Helpline No to inform driver Refuses to take the Service and getApp will have the feasibility to connect Helpline No to inform driver Refuses to take the Service and get
the Replacementthe Replacement
Additional Wait Time to be Adjusted in Travel Time while calculating the Final BillAdditional Wait Time to be Adjusted in Travel Time while calculating the Final Bill
SO U WAIT WE PAY ?? That’s why U TO0
Driver
Refuses

5. Late Entry but Never Before
What will Make it Different than the Crowd ?
No differentiation between Locations and basis
Adhoc Demands
30% U T0O to service around Airport –
NO DEFICIENCY SERVICE
OLAs and UBERs never able to fulfil 100% demand resulting in Long queues at TABCABs/OLAs and UBERs never able to fulfil 100% demand resulting in Long queues at TABCABs/QucikCabsQucikCabs etcetc
App to have the Feasibility to take the input of Arrival Time at the Destination Airport and basisApp to have the Feasibility to take the input of Arrival Time at the Destination Airport and basis
availability Customer gets the Alert on Arrival on Premium Pre Booking Chargesavailability Customer gets the Alert on Arrival on Premium Pre Booking Charges
U T0O can charge PremiumU T0O can charge Premium
SO We Value your Time for your Loved ones ?? That’s why U TO0
High Footfall
Areas Ex- Airport
Premium
Opportunity

6. Late Entry but Never Before
What will Make it Different than the Crowd ?
Only Cab and Driver
A personal Touch with Care and Affection and
Promise of Security
One step Ahead of OLAs and UBERs-200 ML water bottle on arrival, Health magazine ,Newspaper,One step Ahead of OLAs and UBERs-200 ML water bottle on arrival, Health magazine ,Newspaper,
Cologne TissueCologne Tissue
App to have the Final confirmation from the Customer before Trip start that the Pic of Driver and Car noApp to have the Final confirmation from the Customer before Trip start that the Pic of Driver and Car no
are matching with the Laminatedare matching with the Laminated copy of Driver’s Licensecopy of Driver’s License pasted on the back of the Driver Seatpasted on the back of the Driver Seat
U T0O is your Home tooU T0O is your Home too
Please feel safe ?? That’s why U TO0
In service
Experience

7. Late Entry but Never Before
What will Make it Different than the Crowd ?
OLA PRIME / UBER SUV is the Highest Grade MILES AHEAD in Experience
>Welcome Drink (Paper>Welcome Drink (Paper Boats,JuicesBoats,Juices etcetc),),
>>Battery Operated Massage Cushion Seats for Relaxation while TransitBattery Operated Massage Cushion Seats for Relaxation while Transit
Auto Blood pressure & Weight measurement Device with Screen in front and Access to Songs andAuto Blood pressure & Weight measurement Device with Screen in front and Access to Songs and
MoviesMovies
With U T0O be at your HomeWith U T0O be at your Home
You are my Family ?? That’s why U TO0
In service
Experience
U T0O
Luxury Line

8. Late Entry but Never Before
What will Make it Different than the Crowd ?
OLAs & UBERs are just Cabs (Carry & Buy Service) U TO0 is upto U.
>ARE YOU HUNGRY?>ARE YOU HUNGRY?
>WANT COFFEE ON THE WAY>WANT COFFEE ON THE WAY
Tie ups with Drive thruTie ups with Drive thru MacDsMacDs/Pizza Joints/CCDs/Pizza Joints/CCDs etcetc . Drive thru Nearest /On the route and pick up. Drive thru Nearest /On the route and pick up youryour
favorite Snack with Cash Back offer on U TOO Walletfavorite Snack with Cash Back offer on U TOO Wallet
With U T0O feel at your HomeWith U T0O feel at your Home
You are my Family ?? That’s why U TO0
In service
Experience
U T0O Tie ups
DRIVE THRU EAT
Joints

9. Late Entry but Never Before
What will Make it Different than the Crowd ?
OLAs & UBERs don’t Differentiate who you are U TO0 does bcos Its very much desi by Heart
U TO0 App captures the Date of Birth and upload age proof . Got Registered as a Senior CitizenU TO0 App captures the Date of Birth and upload age proof . Got Registered as a Senior Citizen
Get 10-20% Discount on every RideGet 10-20% Discount on every Ride
With U T0O feel PrivilegedWith U T0O feel Privileged
We have Indian roots ?? That’s why U TO0
In service
Experience
U T0O Senior Citizen
PRIVILEGE CLUB

10. Late Entry but Never Before
What will Make it Different than the Crowd ?
OLAs & UBERs throw periodical offers-
Unstructured and Camouflaged
U TO0 EARN MILES EVERY RIDE
U TO0 AppU TO0 App capturing totacapturing total KMs Travelled and accumulating the Reward points onlinel KMs Travelled and accumulating the Reward points online
Benefit of Miles (Points) Redemption after reaching a Threshold in successive future RidesBenefit of Miles (Points) Redemption after reaching a Threshold in successive future Rides
With U T0O feel PrivilegedWith U T0O feel Privileged
We are Fair and Transparent ?? That’s why U TO0
LOYALTY & REWARD
PROGRAM
U T0O HUMRAHI
MILES REDEMPTION

11. Business is War and Wining War is
Information
Generating Measurable Economic Value for Enterprises through MobileGenerating Measurable Economic Value for Enterprises through Mobile
Consumer AnalyticsConsumer Analytics
Competition is not from OLAs and UBERs but from Customer’s Fear,Competition is not from OLAs and UBERs but from Customer’s Fear,
Apprehensions and Confusions emerging in this Clutter-LandApprehensions and Confusions emerging in this Clutter-Land
And ……the Answer lies in Parallel Digitization of the ConsumerismAnd ……the Answer lies in Parallel Digitization of the Consumerism
Consumer Analytics to help in pin point targeting of the Right Customer
for Right offer with Big Data Science and Modelling

12. Technology: Real-time, Analytics-driven,
Integrated
Data in Many Forms Data at Rest Data in Motion
Data Ingestion Workflows
Business Workflows
Advanced
Analytics
Business Actions
Approval
Workflows
Multi-Channel
Communication
Campaign
Management
Billing and
Settlement
Rewards
Management
Etc.
• Big Data, Fast Data integration
• Horizontally scalable, distributed processing
• Comprehensive data governance
Real-time
Processing
Data Quality
Assurance
Data,
Enrichment
Big Data
Mgmt OS
Data Security Etc.
ActionRecommendationInsight
Selected
Algorithm (s)
Relevant
Data
Model
Parameters
Selected
Algorithm (s)
Relevant
Data
Model
Parameters
Relevant
Data
Model
Parameters
Selected
Algorithm (s)
• Integrated, closed-loop workflows
• Automated execution
• Self-service UI-driven
• Multi-dimensional integrated analytics
• Proprietary packaged analytical Models
• Actionable output for faster decisioning

13. Packaged Analytics: Actionable Insights
Customer
Marketing
Product
Rol
Infrastructure
Location
Descriptive Exploratory Heuristic Predictive Prescriptive Visualization
Customer Care Log Analysis
PreferredLeg Win back Propensity
Product Affinity
CSAT Index
Uplift Analysis
Home/WorkLocation
PriceAffinity
App Recommender
Yield Optimization
Advocacy Score
Distributor Score
Location-Product Association
Distributor Revenue Heatmap
RechargeAnalysis
Response Analysis
SpendScore
MLM Analysis
SportsLover
Brand Feedback Analysis
DataHogger
Commuter
Churn Propensity
OnlineShoppers
Fleet Taxi Users
Sales Forecasting
Channel Affinity
MigrationAnalysis
Product Popularity Heatmap
Next Best Offer - Upsell
Offer Prioritization
DataUsageTrend
Social Network Analysis
CoverageMap
NBO-retention
Handset Movement Pattern
Volatility Index Impact Forecasting
Early Renewal
Smart Phone User
DealSeeker
MovieLover
HandsetAffinity
Rural
SEC Classification
Potential iPhone Buyers
PhabletUser
Population Density
NBA
Conversion Propensity
Audience Profiling
Credit Score
Uptake Forecasting
CongestionAnalysis
Call Drop Analysis
Customer Feedback Index
Content Affinity
RechargePattern
SocialMediaSavvy
Digital Native
Food Lover
CLV
Multi-SIMdetection
Tethering Detector
Point of Interest
Partner
Content Recommendation
Sentiment Score

14. Leveraging their Base for INTERNAL MONETIZATION
as well as EXTERNAL MONETIZATION
Access to Customer Database for 2 Biggest Telcos
in India covering 40-45% Subscriber Base together
So the couple of good Indian arms flexing
their muscles in international market as well-
Low cost business model with high volume of
Actionable Information

15. Lets Begin……