Presentation on casestudy


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  • Introduction: Look at Dunedin as a tourist destination and the environment in which we operate and to a certain extent the model from which we designed our curriculum needs From there we will move onto the case study subject - Otago Polytechnic’s Diploma in Applied Travel and Tourism (Level 5) In particular its composition, creative aspects, uniqueness and a demonstration of the innovative resources we use to supplements its delivery The presentation will be completed with a look into what the future may bring for the programme.
  • Dunedin – Otepoti lies on the south east coast of the South Island of New Zealand It is a three hour drive from New Zealand’s Adventure Tourism capital - Queenstown It has a temperate climate and four distinct seasons – although most of the time summer is more like a quick interlude. Temperatures range from 14 degrees - 24 degrees Celsius and that often happens in one day. Dunedin's ethnicity is made up of (national figures in brackets): 78.% European, 6.4% Maori – Kai Tahu 5.3% Asian and 2.2% Pacific Islanders other ethnicities include middle Eastern/Latin American/African The Taieri Gorge train, Larnarch Castle, Baldwin St (steepest St in the World) and the worlds only mainland Royal Albatross Colony are attractions unique to Dunedin
  • Tourism provides and increasing contribution to the economic viability of the city Small tourism operations are common supplemented by francised chains eg. travel suppliers Areas of tourism growth include - cruise ship visits, FIT travellers and guided tours eg. Cadbury World, Speights, Eco-wildlife
  • Dunedin already hosts a number of events and continues to build its reputation as a conference centre. This winter its new built for purpose stadium will hold some of the 201 Rugby World cup games with rugby teams such as Scotland, Romania, England, Ireland, Italy and Georgia either training or staying in the city. Fashion ID show which show cases designer fashion and is a week long event with international fashion guests
  • Open platform – benefits (accessibility, marketing tool, Open educational resources – activities (available for others to use) Experiential learning: Conference & Events – about getting students to experience a true work environment – get to work in the polytechnic 55 seat restaurant and decorate
  • Open platform Open educational resources Experiential learning
  • Open platform Open educational resources Experiential learning
  • Presentation on casestudy

    1. 1. Hilary Jenkins, Otago Polytechnic 2011 Case study Creative & Innovative Tourism Products
    2. 2.   Dunedin
    3. 3.   <ul><li>Population - 123,000 </li></ul><ul><ul><li>Approx 25,000 students </li></ul></ul><ul><li>860,649 guest nights in commercial accommodation </li></ul><ul><ul><li>YE JUN 2010 </li></ul></ul><ul><li>1.9 million visitors in 2009 </li></ul><ul><li>53% Domestic </li></ul><ul><li>47% International </li></ul>
    4. 4.   <ul><li>Wildlife & nature in the natural environment </li></ul><ul><li>Victorian & Edwardian architectural heritage </li></ul><ul><li>Scottish & Chinese heritage </li></ul><ul><li>Rugged coastline & diverse landscape </li></ul><ul><li>NZ colonial history </li></ul><ul><li>Lively university city </li></ul><ul><li>Creative, arty city </li></ul><ul><li> </li></ul>
    5. 5. The Product <ul><li> </li></ul>
    6. 6. Marketing <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    7. 7. The Future