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Presentation on casestudy

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Presentation on casestudy

  1. 1. Hilary Jenkins, Otago Polytechnic 2011 Case study Creative & Innovative Tourism Products
  2. 2.   Dunedin
  3. 3.   <ul><li>Population - 123,000 </li></ul><ul><ul><li>Approx 25,000 students </li></ul></ul><ul><li>860,649 guest nights in commercial accommodation </li></ul><ul><ul><li>YE JUN 2010 </li></ul></ul><ul><li>1.9 million visitors in 2009 </li></ul><ul><li>53% Domestic </li></ul><ul><li>47% International </li></ul>
  4. 4.   <ul><li>Wildlife & nature in the natural environment </li></ul><ul><li>Victorian & Edwardian architectural heritage </li></ul><ul><li>Scottish & Chinese heritage </li></ul><ul><li>Rugged coastline & diverse landscape </li></ul><ul><li>NZ colonial history </li></ul><ul><li>Lively university city </li></ul><ul><li>Creative, arty city </li></ul><ul><li>http://www.youtube.com/watch?v=D-yzXfCUAeI </li></ul>
  5. 5. The Product <ul><li>http://wikieducator.org/Travel_and_Tourism </li></ul>
  6. 6. Marketing <ul><li>http://www.facebook.com/pages/Otago-Polytechnic-Travel-and-Tourism/121338691246667?ref=ts </li></ul><ul><li>http://tourism1.wordpress.com/ </li></ul><ul><li>http://www.slideshare.net/hillarypjenkins/edit_my_uploads </li></ul>
  7. 7. The Future

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