Richard K. Brenner has over 15 years of experience in digital marketing and strategy roles. He currently serves as the Online Marketing Director for ADP, where he leads their digital marketing strategy and execution. Previously, he held senior marketing roles at LexisNexis and Integrated Capital Partners, where he improved business performance through marketing initiatives. Brenner has expertise in SEO, SEM, social media, analytics, and lead generation.
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Resume of an Innovative Marketing ProfessionalMaggie Kircher
Resume of an Innovative Marketing Professional with more than 10 years of experience specializing in the management of strategic, multi-channel, direct response marketing campaigns.
A new and improved edition of our introductory services for law firms. The Benchmark Report is our basic site audit and competitive analysis and provides the client with a comprehensive strategy to improve your online legal marketing.
A few practice areas where we have helped attorneys grow their business include:
-Corporate Litigation
-Real Estate
-Energy
-Finance
-Patent Law
-Regulatory
-Class Action
-Immigration
*Members of the Southern California and New York City chapters of the Legal Marketing Association. We are invited to speak at conferences like the LMA because of our excellent reputation for online legal marketing.
Leadership Case Studies from CMO Dana ToddDana Todd
Resumes and even LinkedIn only go so far in telling a story about one's professional highlights - so I put together a personal "sales deck" outlining two recent case studies showcasing job snapshots where I led corporate marketing departments. Both engagements were interim (1-2 years) jobs where we accomplished a lot with limited resources.
How One Enterprise Took Digital Demand Gen by the Horns & Won: Real-Life ...Courtney Caldwell, MBA
Digital marketers, both seasoned and novice, continue to search for the Holy Grail of marketing: how to engage with the right audience at the right time using the right medium in order to progress prospects further down the sales funnel. In this informative session, digital strategist Courtney Wiley will share one formula for success she cultivated while working at a global tech enterprise. Learn which digital elements worked, which didn\'t, and how to complement your traditional marketing efforts with the right digital mix. Walk away with a proven, best-practices framework that will help you get started and justify your digital demand gen investment.
23 social and digital services agencies should offerJay Baer
What does it mean to be an "agency"? You need to expand your palate and your palette if your agency is going to get a share of the increasing social media and digital marketing services pie. In this specific, useful presentation derived from years advising dozens of agencies across North America, social and digital consultant Jay Baer of Convince & Convert unveils 23 Social and Digital Services Agencies Should be Selling - But Probably Aren't.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
SiriusDecisions Summit 2014 | Smart Data Management Case Study with ZoomInfoCourtney Caldwell, MBA
Smart Data Management: How Marketing Advocate Eclipsed Its Lead-to-Revenue Conversions with ZoomInfo
Is your sales and marketing staff spending hours hunting for target accounts, then even more time identifying the correct contact at the company? Well, no more! Smart data management tools can help you engage your target audience faster and accelerate your demand generation engine. By leveraging our relationship with ZoomInfo, our team at Marketing Advocate was able to generate more pipeline, decrease our cycle close time, increase the average deal size, and triple the number of MQLs generated via email. Join us for this informative session to learn where we succeeded and failed and how we eventually eclipsed our previous lead-to-revenue conversion rates by keeping our company’s database accurate and actionable.
Key takeaways:
• Accurate business data is important to the bottom line
• Tracking lead source helps justify spend on successful campaigns.
• Pinpoint your target audience to leverage conversion data and repeat success
PROSPECTIVE DIGITAL MARKETING STRATEGIST known for creating and contributing to web-based marketing strategies that attract prospects, motivate leads, and retain loyal customers. Passionately seeking the next interacting trends between businesses, consumers, and artists. Eager to develop quality digital content, strengthen brand communications, and optimize affiliate and client marketing efforts.
Audience: Chicago music scene, IT recruiters, tech startups, and B2B digital marketing leaders.
Expertise: Especially talented in the areas of digital content management and social media branding
Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
Resume of an Innovative Marketing ProfessionalMaggie Kircher
Resume of an Innovative Marketing Professional with more than 10 years of experience specializing in the management of strategic, multi-channel, direct response marketing campaigns.
A new and improved edition of our introductory services for law firms. The Benchmark Report is our basic site audit and competitive analysis and provides the client with a comprehensive strategy to improve your online legal marketing.
A few practice areas where we have helped attorneys grow their business include:
-Corporate Litigation
-Real Estate
-Energy
-Finance
-Patent Law
-Regulatory
-Class Action
-Immigration
*Members of the Southern California and New York City chapters of the Legal Marketing Association. We are invited to speak at conferences like the LMA because of our excellent reputation for online legal marketing.
Leadership Case Studies from CMO Dana ToddDana Todd
Resumes and even LinkedIn only go so far in telling a story about one's professional highlights - so I put together a personal "sales deck" outlining two recent case studies showcasing job snapshots where I led corporate marketing departments. Both engagements were interim (1-2 years) jobs where we accomplished a lot with limited resources.
How One Enterprise Took Digital Demand Gen by the Horns & Won: Real-Life ...Courtney Caldwell, MBA
Digital marketers, both seasoned and novice, continue to search for the Holy Grail of marketing: how to engage with the right audience at the right time using the right medium in order to progress prospects further down the sales funnel. In this informative session, digital strategist Courtney Wiley will share one formula for success she cultivated while working at a global tech enterprise. Learn which digital elements worked, which didn\'t, and how to complement your traditional marketing efforts with the right digital mix. Walk away with a proven, best-practices framework that will help you get started and justify your digital demand gen investment.
23 social and digital services agencies should offerJay Baer
What does it mean to be an "agency"? You need to expand your palate and your palette if your agency is going to get a share of the increasing social media and digital marketing services pie. In this specific, useful presentation derived from years advising dozens of agencies across North America, social and digital consultant Jay Baer of Convince & Convert unveils 23 Social and Digital Services Agencies Should be Selling - But Probably Aren't.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
SiriusDecisions Summit 2014 | Smart Data Management Case Study with ZoomInfoCourtney Caldwell, MBA
Smart Data Management: How Marketing Advocate Eclipsed Its Lead-to-Revenue Conversions with ZoomInfo
Is your sales and marketing staff spending hours hunting for target accounts, then even more time identifying the correct contact at the company? Well, no more! Smart data management tools can help you engage your target audience faster and accelerate your demand generation engine. By leveraging our relationship with ZoomInfo, our team at Marketing Advocate was able to generate more pipeline, decrease our cycle close time, increase the average deal size, and triple the number of MQLs generated via email. Join us for this informative session to learn where we succeeded and failed and how we eventually eclipsed our previous lead-to-revenue conversion rates by keeping our company’s database accurate and actionable.
Key takeaways:
• Accurate business data is important to the bottom line
• Tracking lead source helps justify spend on successful campaigns.
• Pinpoint your target audience to leverage conversion data and repeat success
PROSPECTIVE DIGITAL MARKETING STRATEGIST known for creating and contributing to web-based marketing strategies that attract prospects, motivate leads, and retain loyal customers. Passionately seeking the next interacting trends between businesses, consumers, and artists. Eager to develop quality digital content, strengthen brand communications, and optimize affiliate and client marketing efforts.
Audience: Chicago music scene, IT recruiters, tech startups, and B2B digital marketing leaders.
Expertise: Especially talented in the areas of digital content management and social media branding
Phase 1 Communications is a full-service marketing firm in St. Louis Missouri specializing in branding, consulting, online marketing, web solutions and creative.
London Marketing Director CV Head of Marketing - John JB RussellJohn JB Russell
Actively Looking for a new Marketing Director job in London.
Strategic Planning / International Ventures / Channel Optimisation / Marketing Technology Deployment / Martech
Business Process - System Improvement / High Growth / Demand Generation / Diverse B2B2C Products and Services
Inbound Marketing
Digital marketing agencies are companies that specialize in providing a range of online marketing services to businesses and organizations. These agencies employ experts in various digital marketing disciplines, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and more.
The primary goal of digital marketing agencies is to help their clients increase their online visibility, reach their target audience, and achieve their marketing objectives. They develop and execute comprehensive digital marketing strategies tailored to each client's unique needs and goals.
Digital marketing agencies offer a wide array of services, including:
Search Engine Optimization (SEO): Optimizing websites to improve their search engine rankings and organic visibility.
Search Engine Marketing (SEM): Running paid advertising campaigns on search engines like Google to drive targeted traffic and generate leads or sales.
Social Media Marketing: Leveraging social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to engage with the audience, build brand awareness, and drive conversions.
Content Marketing: Creating and promoting valuable content (articles, blog posts, videos, infographics, etc.) to attract, engage, and retain customers.
Email Marketing: Utilizing email campaigns to communicate with customers, nurture leads, and promote products or services.
Web Design and Development: Creating visually appealing and user-friendly websites optimized for conversions and a positive user experience.
Analytics and Reporting: Tracking and analyzing key performance metrics to measure the success of digital marketing campaigns and make data-driven decisions.
Digital marketing agencies work closely with their clients to understand their target audience, business objectives, and competitive landscape. They then develop strategies, implement tactics, and constantly optimize campaigns to deliver measurable results and a return on investment (ROI) for their clients.
By partnering with a digital marketing agency, businesses can leverage the expertise and resources of professionals who stay up-to-date with the latest industry trends and best practices. This allows businesses to focus on their core operations while leaving their online marketing efforts in the hands of experts.
Jasmine sandler media and agent cy small business services deck - 2019Jasmine Sandler
Digital Marketing & PR agency in NYC for Small Businesses. JS Media has over 10 years and 100 small business branding, social media, PR and Influencer Marketing clients under their belt. The Jasmine Sandler media team works with clients around the U.S. with its main location in NYC and satellite in LA. The agency provides full capabilities in services to small businesses including:
Digital Marketing Strategy Training & Consulting
Branding & Design
E-commerce Website Design and Development
E-Mail Marketing
Influencer Marketing
Sales Funnels & Lead Generation
SEO & Paid Search Marketing
Social Media Marketing
Video Production & Editing
Service overviews, pricing and some client testimonials are included in this agency capabilities deck for small businesses.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
1. Richard K. Brenner
2291 Concord Road Scotch Plains, NJ 07076
Phone: (908) 889-1980 E-mail: richardkbrenner@msn.com
SENIOR DIGITAL STRATEGIST AND MARKETING LEADER
AREAS OF EXPERTISE
Digital Strategist Strategic Planning SEO & SEM Integrated Marketing
Social Media Lead Generation Web Analytics Product Positioning
Brand Building Content Strategy Sales/ROI Forecasts P&L Responsibilities
PROFESSIONAL EXPERIENCE
Automatic Data Processing, Inc. (ADP)–Roseland, NJ
ADP is the largest payroll processor in the world offering a complete suite of human
resource management solutions.
ONLINE MARKETING DIRECTOR (2011 to Current)
As ADP’s corporate marketing executive,I strategize and execute the company’s digital
marketing and lead generation strategy. I work with each business unit to craft their power
messaging and optimize it for social distribution, SEM, mobile and tabletprograms.
SelectedAccomplishments:
Initiated a dramatic change the company’s online presentation with a completely new
user experienceonwww.adp.com, including a complete mobile, local, and social .
Manage a $5mm SEM budget and drove a 40% increase in lead volume and 20%
reduction in cost-per-lead year-over-year from flat web marketing budget.
25% improvement in click-through rates and 30% improvement in conversion
ratesthrough landing page optimization, tighter campaign and keyword management
balance of spend on search engines and search networks.
Identifies key metrics and KPIs for detailed executive reporting and daily dashboards,
working across the business to centralize and improvedata quality from Eloqua,
Omniture, Salesforce.com, Webtrends and Google Analytics.
Instituted a process for web content development and distribution across Public
Relations, internal and external content developers and the business units.
LexisNexis - New Providence, NJ
Lexis delivers business services to thousands of Law Firms. Lexis Marketing Services
include :Digital Strategy, Web Design, Landing Page Optimization, and Analytics, SEO,
PPC, Sales and Customer Support.
SEARCH ENGINE MARKETING DIRECTOR (2008 to 2011) Led a team of
over 60 SEO and SEM specialists focusing on internet marketing efforts supporting a growing
$30mm Agency model.Expertise in:Interactive Marketing, Branding, Paid Search, SEO,
2. Conversion Optimization, Social Networking, Link Strategies, Landing Page Optimization, Lead
Generation, Systems Integration, Operational Efficiencies, Performance and ROI Tracking and
Reporting.
SelectedAccomplishments:
Directed a team through a3-month rapid development process for a critical new product
o Designed and launched a new Lead Generation site:www.Attorneys.com
Developed in-house SEM campaign that drove over 50,000 monthly visitors translating
into hundreds of monthly leads and more than $500K in first year revenue.
Personally responsible for acquiring and maintaining our largest client with over $750K
in annual revenue as well as several other clients valued at over $2mm.
Fulfill over $1.5mm in monthly Web Service orders
Senior Leadership member charged with developing a business model to adapt to the
changing markets.
Integrated Capital Partners, Inc. - Basking Ridge, NJ
Integrated Capital provides an elite group of small-cap companies business and financial
consulting.
Chief Marketing Officer (2006 to 2008)
Built the marketing infrastructure for the firm including the development and implementation
of new client marketing and communication strategies.
SelectedAccomplishments:
Create customized Investor Relations programs for a diverse client base of small cap
businesses.
Increased share value for clients by an average of 600% within 6 months through
innovative Marketing, Business Development, Public Relations and Investor Relations
programs.
Accountable for a combined marketing budget of $6M that includedmarketing efforts on
behalf of clients for: Branding, Events, Print, Direct, SEM, SEO, Affiliate Email and other
online media campaigns.
PSE&G - Newark, NJ
PSE&G is a $12B Fortune 200 Utility Company and New Jersey's largest Gas and
Electric providing service to over two million residential and commercial customers.
MARKETING MANAGER - APPLIANCE SERVICE (1999 - 2006)
I led the division's marketing and business development activity. Managed advertising agency,
all in-house campaign efforts and developed relationships with several strategic third party
providers and business partners. I supervised all sales, marketing, customer service and
strategic planning activities.
Selected Accomplishments:
Grew business from under $30M in annual revenues to surpass $120 million within
seven years.
Managed $5M marketing mix that included SEM, SEO, Email, Direct Mail and PR.
Improved segment profitability by 35% through price testing, bundling of products and
rolling out new offers.
3. EDUCATION, SKILLS, TRAINING AND AFFILIATIONS
Education
mini-M.B.A Social Media Rutgers University - Piscataway, NJ
M.B.A., Seton Hall University - South Orange, NJ
B.A. University of Illinois - Chicago, IL
Digital Skills
SEO Hands-on responsibility for numerous SEO campaigns for both B2B and B2C websites. In-
depth understanding of: keyword research, on-page and off-page strategies, effective titles and
metas, on-site linking, off-site link building, mobile, tablet and social strategies. Set KPIs for
campaigns and create dashboards and executive reports to track key performance and ranking
metrics using tools including: SEOMoz, SearchMetrics, Omniture and Eloqua. SEMPO certified.
SEM - PPC Over 6 years of paid search experience. Currently run over $5mm in SEM
campaigns in search and content networks, developing ad copy that position effective calls to
action and key messages targeting specific B2B sectors. I work directly with a Google team and
our 3rd party vendor to optimize campaigns and develop and present monthly and quarterly
results and provide a map of the current competitive landscape.
Link Building Unique strategist in identifying best link sources and implementation of a staged
distribution approach for each campaign and business effort. Use articles, infographics, press
releases, articles and site content to leverage: Pinterest, YouTube, Google+, Twitter,
SlideShare, LinkedIn, Facebook, professional and local directories in addition to outreach to
.edu, .gov and .org sites. Employ a Local strategy component for Google Places, Yellow Pages,
SuperPages, and other listings for SEO value and increase reach.
Online Advertising Outside of the search engine digital efforts, work with relevant industry
sites to promote offers, build brand awareness and establish thought leadership. Current
mobile, tablet and desktop campaigns executions including: Bloomberg, Google, HR Executive,
and LinkedIn.
Web Tools
Omniture –Web Analytics
SearchMetrics – Online Analytics
Sitecore – Content Management System
Salesforce.com – CRM System
Eloqua –Marketing and Demand Automation
Radian6 – Social Media Tracking and Reporting
Ion Interactive – Landing Page Optimizer
Webtrends – Web Traffic Reports
Memberships
SiriusDecisions
Google B2B
eMarketing Association
Online Marketing Network