This document provides information about Halle Anne Long as a Director of Sales/General Manager. It summarizes her 25 years of experience in sales and operations for select and full service hotels. She has experience managing multiple units and driving sales, profits, and operations to meet budgets. Her skills include revenue management, training teams, executing sales initiatives, and analyzing financial reports to support business development and growth.

1. Director of Sales/General Manager
Halle Anne Long
(p)224.268-2272
hallelong5.HL@gmail.com
• Innovative Leader
• Skilled Trainer
• 25 Years Experience
• Multi-Unit Experience
• Contractor Options
• Ideal Task Force
Candidate

2. Services
Seasoned professional with extensive sales and
operations experience in select and full service,
nationally branded hotels. Drive area sales and profit
plans to budget through successful leadership,
organizational plans, customer service, and outstanding
execution of all field operations strategies consistently
across all departments. Managing the business by
effectively using sales reports, assessing departmental
results, and developing specific actions directly related
to business development and growth.
• AP/AR
• Human Resources
• Social Review Monitoring and Management
• Sales Office Management and Audits
• Lease Management
• Competitive Positioning
• Pre-opening Marketing
• P&L Review and Analysis
• Maximization of Franchise Programs

3. Skills
• Highly Proficient in rate/yield management
• Possesses a comprehensive understanding of the national business including
market dynamics, key drivers and trends; anticipates opportunities and
threats
• Optimizes the labor force structure and size to maximize efficient use of
company resources
• Leads the sales team in execution of the business plan to deliver National
and Local Sales revenues as defined by the annual budget.
• Ensures all team members are trained and prepared to maximize business
potential, and that hotel product and service message is clear and
consistently delivered with high impact. Achieves appropriate sales targets,
meets project deadlines.
• Executes national sales initiatives to capitalize on opportunities and
leverage strengths to expand the business and increase sales. Utilizes
available information from competitor data sets including Hotelligence to
quantify new opportunities
• Leverages opportunities to support development of innovative programs.
• Develops a strong command of available resources and tools; fully leverages
those resources to support selling strategies and maximize impact. Takes an
innovative approach when planning and applying resources and tools.
• Fosters information flow and delivers influential messages that gain support
for revenue driving initiatives.
• Proficient in Budget preparation, variance analysis, as well as P&L review
and analysis
• Proficient in Opera, Full and Limited versions, MSI, Fidelio,
Knowland/Insight, Sales Pro and Microsoft Live

4. Summary
• Provides day to day leadership to all associates to achieve property
sales and service objectives with overall responsibility for
achieving booking goals and property revenues.
• Implements the brand’s service strategy and applicable brand
initiatives in all aspects of the day-to-day process and focuses on
building customer and employee loyalty that enable achievement
of the hotels’ performance standards.
• Evaluates and helps manages the property’s participation of GDS
and eCommerce distribution and placement with DOS/Revenue
Management team.
• Develops and implements property–wide strategies that deliver
products and services to meet or exceed the budgetary guidelines.
• Develops the brand’s target customer profile to best provides a
return on investment to the owner and specified brand.
• Owner/Asset Manager weekly/monthly P&L calls and preparation.
Renovations, Re-Launch, property assessments, PIP planning and
negotiation. Leases.

5. Brand History
• Sheraton South Padre Resort and Conference Center
1986-88
• Hampton Inn Schiller Park (new open) 1989-1991
• Ramada Days Inn Elgin, IL (Franchise flip) 1991-1993
• Best Western Clocktower Resort 1998-2000
• AmeriSuites (Multi-Unit) Chicago Metro
• (Now Hyatt Place) 2000-2003
• Wyndham Schaumburg 2003-2005
• Holiday Inn Schaumburg 2005-2006
• Hawthorne Suites/Hyatt House (flip) 2006-2008
• Holiday Inn O’Hare/Oakbrook/Skokie 2008-2010
• Comfort Suites O’Hare 2013
• Best Western O’Hare 2013-2014