Halle Long Resume
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This document provides information about Halle Anne Long as a Director of Sales/General Manager. It summarizes her 25 years of experience in sales and operations for select and full service hotels. She has experience managing multiple units and driving sales, profits, and operations to meet budgets. Her skills include revenue management, training teams, executing sales initiatives, and analyzing financial reports to support business development and growth.
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Halle Long Resume
- 1. Director of Sales/General Manager Halle Anne Long (p)224.268-2272 hallelong5.HL@gmail.com • Innovative Leader • Skilled Trainer • 25 Years Experience • Multi-Unit Experience • Contractor Options • Ideal Task Force Candidate
- 2. Services Seasoned professional with extensive sales and operations experience in select and full service, nationally branded hotels. Drive area sales and profit plans to budget through successful leadership, organizational plans, customer service, and outstanding execution of all field operations strategies consistently across all departments. Managing the business by effectively using sales reports, assessing departmental results, and developing specific actions directly related to business development and growth. • AP/AR • Human Resources • Social Review Monitoring and Management • Sales Office Management and Audits • Lease Management • Competitive Positioning • Pre-opening Marketing • P&L Review and Analysis • Maximization of Franchise Programs
- 3. Skills • Highly Proficient in rate/yield management • Possesses a comprehensive understanding of the national business including market dynamics, key drivers and trends; anticipates opportunities and threats • Optimizes the labor force structure and size to maximize efficient use of company resources • Leads the sales team in execution of the business plan to deliver National and Local Sales revenues as defined by the annual budget. • Ensures all team members are trained and prepared to maximize business potential, and that hotel product and service message is clear and consistently delivered with high impact. Achieves appropriate sales targets, meets project deadlines. • Executes national sales initiatives to capitalize on opportunities and leverage strengths to expand the business and increase sales. Utilizes available information from competitor data sets including Hotelligence to quantify new opportunities • Leverages opportunities to support development of innovative programs. • Develops a strong command of available resources and tools; fully leverages those resources to support selling strategies and maximize impact. Takes an innovative approach when planning and applying resources and tools. • Fosters information flow and delivers influential messages that gain support for revenue driving initiatives. • Proficient in Budget preparation, variance analysis, as well as P&L review and analysis • Proficient in Opera, Full and Limited versions, MSI, Fidelio, Knowland/Insight, Sales Pro and Microsoft Live
- 4. Summary • Provides day to day leadership to all associates to achieve property sales and service objectives with overall responsibility for achieving booking goals and property revenues. • Implements the brand’s service strategy and applicable brand initiatives in all aspects of the day-to-day process and focuses on building customer and employee loyalty that enable achievement of the hotels’ performance standards. • Evaluates and helps manages the property’s participation of GDS and eCommerce distribution and placement with DOS/Revenue Management team. • Develops and implements property–wide strategies that deliver products and services to meet or exceed the budgetary guidelines. • Develops the brand’s target customer profile to best provides a return on investment to the owner and specified brand. • Owner/Asset Manager weekly/monthly P&L calls and preparation. Renovations, Re-Launch, property assessments, PIP planning and negotiation. Leases.
- 5. Brand History • Sheraton South Padre Resort and Conference Center 1986-88 • Hampton Inn Schiller Park (new open) 1989-1991 • Ramada Days Inn Elgin, IL (Franchise flip) 1991-1993 • Best Western Clocktower Resort 1998-2000 • AmeriSuites (Multi-Unit) Chicago Metro • (Now Hyatt Place) 2000-2003 • Wyndham Schaumburg 2003-2005 • Holiday Inn Schaumburg 2005-2006 • Hawthorne Suites/Hyatt House (flip) 2006-2008 • Holiday Inn O’Hare/Oakbrook/Skokie 2008-2010 • Comfort Suites O’Hare 2013 • Best Western O’Hare 2013-2014