Toyota started in 1936 with a brand promise of ensuring sustainable growth. By 2000, Toyota was the market leader due to listening to customer needs, tailoring products for different markets, and considering culture in advertising. However, Toyota recalled 8 million cars in 2009 and incurred $6 billion in losses after sacrificing quality for growth. Toyota's president apologized and said the company needs to regain consumer trust through innovation and quality control. Other companies can also avoid such problems by focusing on quality control, staff training, and continuous improvement.

2. In 1936, Toyota started with
the Brand
Promise:
“ensuring sustainable growth by
fostering the virtuous circle”

3. By 2000, Toyota was the
market
leader!!!

4. So, What were
the reasons for
such success?

5. It listens closely to
markets needs
and demands!!

6. Takes into account various
Cultures for advertising!!

8. So, has Toyota done the
right thing by
manufacturing a brand for
all?

9. YES!!!
This creates an extensive
PRODUCT
LINE...

11. Saves from fluctuations in a
particular segment.

12. However,
there was
an
accident!!!

13. In 2009, It had to recall 8
Million cars!!! And incurred
estimated losses of $6
billion

14. President Toyoda said that they
sacrificed quality for growth and
apologised to the consumers

15. So, what should Toyota do? Is
it the end?

16. It should try to gain the trust of the consumers through
innovation and delivering superior quality.

17. Build Company image associated
with continuous improvement and
superior quality.

18. What should other
companies do to avoid such
problems in future?

19. Quality control, training
of staff and continuous
improvement are the
keys to long term
development.

20. Recap:
•Toyota became the market leader due to its philosophy of continuous
development
•It made products to suit the needs of different segment of the market.
•Also took cultures into account for advertising campaigns and that
made it a success.
•However, it sacrificed quality for growth and soon failed and had to
suffer huge losses
•In the long run, continuous improvement and quality control are
important factors

21. DISCLAIMER
Created by Kaustav Roy Choudhury, Jadavpur
University during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.