Dabur

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  • Such as men’s grooming range.
  • Dabur

    1. 1. About Dabur.. • • • • 1884- Birth of Dabur in Calcutta 4th largest FMCG company in India Legacy over 100 years Current CEO is Mr. Sunil Duggal
    2. 2. • Largest manufacturer of Ayurvedic medicines • 17 Manufacturing units spread across the globe • Products sold in over 60 countries
    3. 3. Some statistics • In 2000, company crossed 1000 crore turnover • Share price listed at Rs. 157
    4. 4. Change in logo
    5. 5. Product Portfolio  Health Care • Chyawanprash • Hajmola • Honitus  Personal Care • • • • Vatika and amla Dabur Red Dabur Gulabari Fem
    6. 6. Product Portfolio Contd.  Home care: • • • • Odomos Odonil Odopic Sanifresh
    7. 7. Product Portfolio Contd.  Food: • • • • Real Real Activ Dabur Hommade Dabur Honey
    8. 8. SWOT Analysis  Strengths: • • • • • Century old company Established brand Ayurvedic product line Excellent distribution network Well adopted pricing strategy
    9. 9. SWOT Analysis contd..  Weaknesses: • Uneven profitability in its product line • Lacking product variances
    10. 10. SWOT Analysis contd..  Opportunities: • Large untapped rural market • Introduce brands in a few other segments. • Expand its Ayurvedic portfolio
    11. 11. SWOT Analysis contd..  Threats: • High competition in FMGC Sector • Ayurveda has its own competitors

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