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1. Page | 1
-: A PRODUCT PROJECT REPORT ON :-
A Study on Marketing Strategy Of
Himalaya Wellness Company
-: Prepared By:-
Ankita Anand
-: Class :-
T.Y.BBA
-: Academic Year :-
2023 – 2024
-: College :-
S.V.E.T. COMMERCE & BBA COLLEGE
-: Submitted to :-
SAURASHTRA UNIVERSITY
-: Guided By :-
Mrs. Sreeja Nair
-: Enrolment No.:-
01020121334
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DECLARATION
I Nagpal Ankita Student of T.Y.BBA S.V.E.T.
Commerce & BBA College Here by Declare That This Report,
Which Is My Own Work, Has Been Carried Out Under the
Guidance of Prof. Sreeja Nair of S.V.E.T. Commerce &BBA.
I Undersigned This Product Project and This Project Report Was
Not Previously Submitted to Any Other College.
Date :
Place : Jamnagar
Signature
(ANKITA ANAND)
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PREFACE
Today's World Is Management World And
BBA Is Given A Theoretical Knowledge With Practical Knowledge.
Every Coin Has Two Sides, It Is True As Like One Side Is Theory
And Second Side Is Practical Side. Not Enough Only Theatrical
Knowledge But Also Necessary A Practically Knowledge.
Practical Knowledge Plays A Vital Role In
BBA, No Value Of Theatrical Knowledge Without Practical
Knowledge. As A Part Of BBA, I Got For Practical Knowledge By
Making This Product Project On Himalaya Wellness Company.
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ACKNOWLEDGEMENT
Successful Accomplishment of Any Work
Requires Help, Guidance from Many People. Success In Any Field
Cannot Obtain Only by One Person. I Had a Wonderful
Opportunity to Make a Product Project Report On “Himalaya
wellness company” As A Part of My Practical Training in T.Y.BBA.
Firstly, I Thankful to S.V.E.T. Commerce & BBA College Who Give
Opportunity to Do Project Report to Me and Every Student of
T.Y. BBA.
I Am Extremely Thankful to Prof. Mrs. Sreeja Nair for Helping Me
That How I Prepare My Project Report Effectively.
I Am Also Thankful to All Those People Who Helped Me to Spent
Get Necessary Information to Present This Report for Their
Attention.
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INDEX
No. Particular Pg.
1 INTRODUCTION OF HIMALAYA
2 PROFILE OF THE COMPANY
3 HISTORY OF COMPANY
4 ORGANISATION STRUCTURE
5 MISSION AND VISION OF COMPANY
6 PRODUCT DEPARTMENT
7 MARKETING DEPARTMENT
8 FINANCE DEPARTMENT
9 HUMAN RESOURCE DEPARTMENT
10 CONCLUSION
11 BIBLIOGRAPHY
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INTRODUCTION OF HIMALAYA COMPANY
It all started in 1930 when the idea of contemporizing the
Ayurveda by Mr. M. Manal gave birth to the company Himalaya.
It opened its first office at foothills of Himalaya in Dehradun in
the year 1932, since then the company has been promoting and
distributing Herbal Ayurvedic products across the globe. This
was at a time when herbal products were viewed with lot of
scepticism. The vision of the founder of Himalaya company was
to bring the traditional Indian science of Ayurveda to society in
a contemporary form. The Himalaya company was started in the
1930s and entered in the personal care segment in 1992.
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Mr. Manal got inspired when he went to a visit to Burma and
found that Group of elephants were eating roots in order to
pacify themselves. The plant name was Rauwolfia serpentina.
He then made extensive research on plant roots and
scientifically was proved that roots had some characteristics to
heel the animals. Thus, by researches company come up with
its ayurvedic product that was anti-hypertensive drug in 1934.
Confirmation of Himalaya’s dedication towards high quality and
consistency in herbal care was revealed as company was
awarded with an ISO 9001:2000 certification in 2003. These
days Himalaya is using techniques of Modern medical science
to rediscover and opening of ayurvedic secrets. From the
invention, the company has focused on developing safe, natural
and innovative remedies that will help people lead richer,
healthier lives.
Introduction of Ayurvedic nutraceuticals & dietary supplements
as well as Ayurvedic cosmetics & skin care products is likely to
boost the overall sales of these products. The concern of
allopathy medicinal side effects is propelling the Ayurvedic
market. The demand for Ayurvedic products is higher in
southern regions of the country whereas the northern region is
emerging as the fastest growing regional market for Ayurvedic
products. The Indian Ayurvedic market comprises pf products
like nutraceuticals, dietary supplements, Ayurvedic medicines
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and Personal care products. Himalaya has its R&D centre based
out of Bengaluru in India.
It produces health care products under the name Himalaya
Herbal Healthcare whose products include ayurvedic
ingredients. It is spread across locations in India, United States,
Middle East, Asia, Europe and Oceania., while its products are
sold in 106 countries across the world. The company has more
than 290 researchers that utilise ayurvedic herbs and minerals.
In the year 2016 company has rechristened its logo as
“Himalaya, since 1930”, in order to create the global identity
communicating the rich legacy of the brand and history of over
86 years.
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PROFILE OF THE COMPANY
Formerly Himalaya Drug Company
Company type Private
Industry Pharmaceuticals
Consumer goods
Founded 1930; 94 years ago
Founder Mohammad Manal
Headquarters Bangalore, Karnataka, India
Area served Worldwide
Key people Shailendra Malhotra (Global CEO)
Jayashree Ullal (CFO / COO, India)
Products Personal care
Herbal medicine
Ayurvedic medicine
Nutraceutical
Cleaning agent
Animal care
Revenue ₹37.6 billion (US$470 million) (FY22)
Number of employees 10,000
Parent Himalaya Global Holdings Ltd.
Website www.himalayawellness.com
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HISTORY OF COMPANY
Eighty years ago, on a visit to Burma,
Himalaya’s founder, Mr. M. Manal, saw restless elephants being
fed with a root to pacify them. The plant from which this was
taken is Rauwolfia serpentine. Fascinated by the plant's effect
on elephants, he had it scientifically evaluated. After extensive
research, Serine, the world’s first anti-hypertensive drug, was
launched in 1934.
This legacy of researching nature forms the
foundation of Himalaya’s operations. Himalaya uses the tools of
modern science to create pharmaceutical-grade ayurvedic
products. We have pioneered research that has converted
Ayurveda’s herbal tradition into a complete range of proprietary
formulations dedicated to healthy living and longevity. Today,
these products have found acceptance with medical fraternities
and serve the health and personal care needs of consumers in
67 countries.
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ORGANISATION STRUCTURE
Divisional Business Head: Business head is responsible for
formulation of company strategy for his division and
deciding a desired sales target.
General Manager (GM): GM is responsible for strategy
formulation and achieving desired sales target. All SMs of
the country reports to GM.
Sales Manager (SM): SM is generally head of 4 to 5 states of
his division. All ZM of those particular states reports to the
SM.
Zonally Manager (ZM): ZM is the head of any particular
state. He is responsible for implementation of formulated
strategies in his zone. He is liable to modify or design new
strategies depending on local conditions. Approx. 5 to 7
regional manager works under ZM and they are liable to
report to him.
Regional Manager (RM): RM is responsible for
implementation of company strategy and sales to 5 to 6
districts of his region. Approx. 6 to 8 representatives i.e.
MR, PSO, BM reports to RM.
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MISSION AND VISION OF COMPANY
Mission:
“Establish Himalaya as a science-based, problem-solving, head-
to-heel brand, harnessed from nature's wealth and
characterized by trust and healthy lives.
Develop markets worldwide with an in-depth and long-term
approach, maintaining at each step the highest ethical
standards.
Respect, collaborate with and utilize the talents of each member
of the Himalaya family and the local communities where
Himalaya products are developed and/or consumed, to drive
our seed-to-shelf policy and to rigorously adopt eco-friendly
practices to support the environment we inhabit.
Ensure that each Himalayan strongly backs our promise to
exceed the expectations of the customer, each time. Nothing
less is acceptable.”
Vision:-
“Bring wellness and joy to every home via herbal solutions
based on science.”
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INTRODUCTION
A Production Department Is a Group of Functions
Within a Business That Is Responsible for The Manufacture of
Goods. This Can Include Just A Few Specialized Functions with
All Other Work Outsourced, Or A Fully Functioning Department
That Converts Raw Materials, Assembles Components into
Finished Goods, And Packages Them.
The Production Department Can Be the Largest
Organization Within a Business. It May Employ Mechanics,
Machine Setup Specialists, Maintenance Personnel, And Machine
Operators.
A Key Focus of The Production Department Is
Efficiency. To That End, The Bottleneck Operation Within the
Facility Is Closely Monitored and Supported So That Throughput
(Revenue Minus Variable Costs) Is Maximized. While It Is
Generally Profitable to Reduce Costs Where Possible in This
Department, That Is Not the Case with The Bottleneck
Operation, Which Should Be Fully Always Supported.
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PRODUCT INTRODUCTION
From Being A Pharmaceutical Company, We
Have Emerged As A Global Herbal Health And Personal Care
Organization With Close To 500 Products Sold Worldwide.
Himalaya Provides Products Under Seven Different Categories.
Personal Care.
Herbal Medicine.
Nutraceutical.
Cleaning Agent.
Animal Care.
Under Pharmaceuticals It Offers Herbal Tablets
And Medicines Which Are Promoted By Well-Established
Doctors. The Wellness Category Of Products Are Used For
Addressing One’s Lifestyle Related Inadequacies. There Are
Wellness Products To Improve Weight, Develop Immunity, Aid
Digestion, Improve Memory Etc. Himalaya Has A New Range Of
Doctor Endorsed Baby Products That Are Produced And
Developed Using Naturally Derived Ingredients. The Concern
For Allopathic Medicine’s Side Effects Is An Advantage For
Ayurvedic Products Himalaya Offers Calcium Supplements For
Bone Development In Animals Herbal Feed Supplements For
Fish, Poultry And Livestock. Natural Pet Grooming Products Are
Also Available Under This Brand.
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LOCATION
Himalaya Company’s Registered Address Is Makali Tumkur
Road Bangalore Ka In 562123.
Here Are Five Reasons Why The Location Of Your Business Is
Important:
Cost
Customer
Accessibility
Tax
Suppliers
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Cost :-
The Is A Very Important Factor To Consider, As It Means That If
You Choose To Rent Or Buy Real Estate In A More Expensive
Area, You Will Have A Lesser Budget For Employees And Any
Other Expenses.
Customers :-
Like I Just Said, If You Chose To Locate Your Business Away From
Busy Cities To Save Money, You Will Also Be Pushing Yourself
Away From Where Your Customers Are.
Accessibility:-
Your Business Needs To Be Accessible For Employees,
Customers, And Suppliers! If You Are Relocating, You Need To
Make Sure That The New Location Is Still Accessible For Your
Employees.
Tax
Now, If You Want To Pay Less Tax, You Can Choose A Location
That Has Lower Tax Rates. If It Is Important To You That The Tax
Rates Are Low, Before Searching For Locations, You Should Look
For Where Tax Is Low.
Suppliers:-
If You Depend On Suppliers Delivering Stock To Your Facility,
You Need To Choose A Location That Makes It Easy For Your
Suppliers To Deliver Stock Regularly. Ensure That The Building
Has An Easy To Access Storage Facility For Receiving Deliveries
From Suppliers.
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RESPONSIBILITY AND FUNCTION
The key functions of the production department are as follows:
1. Planning: The production department plans and schedules
the production process, including determining the
resources required, such as raw materials, equipment, and
labour.
2. Procurement: The production department is responsible
for procuring the necessary resources required for the
production process. This includes sourcing raw materials,
equipment, and labour.
3. Manufacturing: The production department oversees the
actual production process. This includes managing the
production lines, quality control, and ensuring that
production targets are met.
4. Inventory management: The production department is
responsible for managing inventory levels, ensuring that
the necessary materials and finished products are
available when required.
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5. Quality control: The production department ensures that
the products or services produced meet the required
quality standards. This includes testing products,
monitoring production processes, and ensuring that
quality control procedures are followed.
6. Maintenance: The production department is responsible
for ensuring that the production equipment is maintained
and kept in good working order. This includes scheduling
maintenance activities and repairs.
7. Cost management: The production department is
responsible for managing the costs associated with the
production process. This includes optimizing production
processes to reduce costs and ensuring that the necessary
resources are procured at the best possible prices.
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DISTRIBUTION CHANNELS
A distribution channel is the network of individuals and
organizations involved in getting a product or service from the
producer to the customer. Distribution channels are also known
as marketing channels or marketing distribution channels.
There are three types of distribution channels:
Direct
indirect
hybrid.
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INTRODUCTION
Marketing is any activity promoting products or services to
consumers to make a sale. Marketing department can be defined
as the division that carries out marketing activities in a
company.
A marketing department is a group of marketing specialists
responsible for planning, creating, and monitoring marketing
activities within a company.
Marketing department activities
Marketing department activities refer to the various efforts and
strategies that a company employs to promote its products or
services to potential customers. Some examples of marketing
activities include advertising, public relations, sales
promotion, content marketing, direct marketing, and events
and sponsorships.
1. Advertising: creating and distributing promotional
messages through various media channels such as TV,
radio, billboards, print, and online platforms.
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2. Public relations: building and maintaining a positive
image of the company in the eyes of the public through
activities such as press releases, media interviews, and
community events.
3. Sales promotions: offering incentives and discounts to
encourage customers to purchase the company’s products
or services, such as BOGO (buy one, get one) deals, loyalty
programs, and coupons.
4. Content marketing: creating and sharing informative or
entertaining content that engages with the target audience,
such as blog posts, videos, and social media updates.
5. Direct marketing: reaching out directly to potential
customers through methods such as email marketing,
telemarketing, or direct mail.
6. Events and sponsorships: sponsoring or hosting events
that allow the company to showcase its products or
services, such as trade shows, product launches, or charity
events.
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MARKETING ORGANIZATION STRUCTURES
What Is A Marketing Organization Structure?
Marketing Organization Structures Distribute And Oversee
Marketing Operations, Procedures, And Strategies Within A
Business. These Structures Define And Organize Employee Job
Roles, Including Who They Report To, And Outline The
Processes A Business Can Use To Achieve Success. An Effective
Marketing Organization Structure Can Support Business
Objectives And Give Employees A Clear Understanding Of The
Objectives They Are Working To Achieve.
Why Should A Business Use A Marketing Organization
Structure?
Marketing Organization Structures Help Employees Understand
Their Role Within The Company They Work For. These
Structures Can Also Act As A Guide For Employees To Know
What Resources Are Available To Them And Which Team
Members Handle Which Responsibilities. Marketing
Organization Structures Also Can Provide A Visual Workflow
That Explains How The Business Operates, The Job Tasks Within
The Business And How They Contribute To Its Success And
Where Or Who Makes Business Decisions. Before Constructing A
Marketing Organization Structure, A Business Should Consider
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Chain Of Command: Chain Of Command Refers To The
Hierarchy Of Relationships Within A Business. This Means
Defining Who Answers To Who Within Departments While
Making Business-Related Decisions, And It Maps Out Who
Holds Authority And Who Is Accountable For The
Overseeing, Executing And Approving Of Tasks.
Span Of Control: Span Of Control Clearly Defines Who
Manages Each Department Or Division And What
Responsibilities Those Departments Or Divisions Handle.
Centralization Or Decentralization: A Centralized
Business Allows One Or Two Individuals To Make Final
Decisions, Whereas A Decentralized Business Has A Team
Or Department In Charge Of Making Final Decisions.
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7P OF MARKETING DEPARTMENT
1. Product :-
Himalaya’s Product Portfolio In Its Marketing Mix Consists Of
60 Strong Products For Men, Women, And Children. Himalaya
Herbal Is One Of The Leading Healthcare FMCG Brands Based
Out Of India. Himalaya Provides Products Under Seven
Different Categories. Products For Mothers, Pharmaceuticals,
Wellness, Personal Care, Animal Health, Baby Care And
Nutrition Health. Himalaya Provides Various Post-Delivery
Recovery Wellness Products For New Mothers. Himalaya
Products Are Available Under Two Categories, Body Care And
Nursing. Under Pharmaceuticals It Offers Tablet And
Medicines Exclusively Promoted By Well-Established Doctors.
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2. Promotion :-
Himalaya Reaches Its Customers Through Direct
Marketing And Advertisements. It Uses Emails, Letters,
Pamphlets And Brochures. Himalaya Uses TV, Print Ads,
Online Ads Also In Its Marketing Mix Promotion And
Advertising Strategy. There Is A Customer Care Portal
Available Where They Can Get Their Doubts Clarified From
The Himalaya Drug Experts. The Company Has Also
Conducted Media Interview To Improve The Brand Image
And Dispel The Scepticism That Revolves Around The
Product. Hence This Gives An Insight In The Marketing Mix
Of Himalaya.
3. Price:-
Himalaya Herbal Uses Competitive Pricing Strategy To
Promote Its Products. The Prices Of Himalaya Products Are
A Little Above The Common Competitors Since Its
Products Demand A Value-Based Pricing Because Of The
Ingredients That Go Into Manufacturing The Product. This
Has Helped In Delivering The Required Perceived Value
And Benefits That The Brand Promises And Customer
Satisfaction. Himalaya Company Has Also Been Flexible
With Its Pricing Strategy In Its Marketing Mix. This Has
Helped It To Adapt Quickly To Competitor’s Newer Pricing
Strategies.
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4. Place:-
Himalaya Gets 50% Of Its Revenue From International
Markets. Himalaya Produces Its Products Locally And Sells
It In The Foreign Market. The Raw Materials For
Manufacturing Are Provided By The Parent Company In
India. It Identifies A Partner In The Foreign Country And
The Technology Of Manufacture And Know-How Is
Transferred To Them. Each Store Comprises Of 60-70 Sq.
Ft. Self-Contained Shops-In-Shops Format Departmental
Stores And The Exclusive Retail Stores Are Larger With 300
Sq. Ft. The Himalaya Pharmaceutical Products Are Also
Stacked In Pharmacies. Himalaya Products Are Available
Across 90 Countries Worldwide And Reaches Out To
Millions Of Customers.
5. People :-
People Refers To Anyone Who Encounters Your Customer,
Even Indirectly, So Make Sure You Are Recruiting The Best
Talent At All Levels—Not Just In Customer Service And
Sales Force. Here Is What You Can Do To Ensure Your
People Are Making The Right Impact On Your Customers:
Develop Your Marketers’ Skills So They Can Carry Out
Your Marketing Mix Strategy
Hire Professionals To Design And Develop Your
Products Or Services.
Think About Company Culture And Brand
Personality.
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6. Process :-
The Process Element Of The 7Ps Refers To The Procedures
And Steps Involved In Delivering A Product Or Service To
The End-User. It Is Important To Streamline The Process
And Make It As Efficient As Possible. A Study By The
Himalaya Group Found That Businesses That Streamline
Their Business Processes Are More Likely To Improve
Their Customer Satisfaction. Himalaya Sale His Product On
Their Website, Offline, Malls, Super Mart, And Other
Online Application Like Amazon Flipkart Etc.
7. Physical Evidence
Lastly, The Physical Evidence Elements Of The 7ps Refers
The Tangible Aspects Of A Product, Including Packaging,
Branding, And More. Himalaya Group Maintain Well
Researched And Dermatologically And Scientifically
Proved. They Use Visual Elements In Promotional Material
In Showcase Rooms, Amenities, And Event Space. They
Display Certificates And Award And Customer Reviews As
Tangible Proof Of The Product Quality And Reputation.
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INTRODUCTION OF FINANCE
DEPARTMENT
The Financial Department Of Himalaya Group Of Is
Responsible For All Aspects Of Financial Management For
The Hotel Chain, Including Accounting, Budgeting,
Forecasting About Sales, Treasury, And Risk Management.
The Department Is Led By Chief Financial Officer (CFO),
Who Is Responsible For Setting The Department’s Strategic
Direction And Overseeing The Team’s Day To Day
Activities.
The Financial Department Has A Number Of Other Roles,
Such As:
Accounting Manager : Responsible For Maintaining
The Company Chain’s Financial Records
Budgeting Manager : Responsible For Developing And
Managing The Company’s Budget For Expenses.
Forecasting Manager : Responsible For Predicting The
Sales Of Company And Future Financial Performance.
Treasury Manager : Responsible For Managing The
Company’s Cash Flow And Investments.
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The Financial Department Plays A Vital Role In Success Of
Himalaya Company. The Team Is Responsible For Ensuring That
The Hotel Chain Is Financially Sound And That It Has Resources
It Need To Grow And Succeed. The Financial Department Also
Plays A Key Role In Making Strategic Decision For Company.
Here Are Some Of The Specific Tasks That The Himalaya
Company Finance Department Might Be Responsible For :
Preparing Financial Department
Collecting And Analysing Financial Data
Preparing Budgets And Forecasts
Managing Cash Flow
Investing The Company’s Funds
Identifying And Managing Financial Risk
Providing Financial Advice To The Management Team.
The Financial Department Of Himalaya Company Is Dynamic
And Fast-Paced Environment. The Team Is Constantly Working
To Ensure That Company Is Financially Sound And That It Has
The Resources It Needs To Grow And Succeed.
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INTRODUCTION OF HR DEPARTMENT
Human Resource Is Department Is Most Important Part Of
Every Business Organisation Or Company. Human Resource
Department Simply Called Hr.
The Hr Department Of Himalaya Wellness Company Is
Responsible For All Aspects Of Human Resources For The
Business Chain, Including Recruiting, Onboarding, Training,
Compensation, Benefits, And Employee Relations. The
Department Is Led By The Director Of Hr, Who Is Responsible
For Setting The Department’s Strategic Direction And
Overseeing The Team’s Day-To-Day Activities.
The HR Department Has Several Other Roles, Such As
Recruitment Manager : Responsible For Sourcing And
Recruiting New Employees
On Boarding Manager : Responsible For Welcoming New
Employees And Ensuring They Have A Smooth Transition
Into The Company.
Training Manager : Responsible For Developing And
Delivering Training Programs For Employees
Compensation & Benefit: Responsible For Designing And
Administering The Company
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The HR Departments Plays A Key Role In The Success
Of Himalaya Company. The Team Is Responsible For Ensuring
That The Himalaya Wellness Company Has The Right People In
The Right Roles And That They Are Motivated And Engaged In
Their Work. The HR Departments Also Plays A Key Role In
Building A Positive Workplace Culture, Which Is Essential For
The Business Chain’s Success.
Here Are Some Of The Specific Tasks That The Himalaya
Wellness Company HR Department Might Be Responsible For:
Creating Job Description
Recruiting And Screening Candidates.
Marking Hiring Decisions
On Boarding New Employees
Developing And Delivering Training Programs
Administering Compensation And Benefits Programs
Conducting Performance Appraisals
Resolving Employees’ Complaints
Promoting A Positive Workplace Culture
The HR Department Of Himalaya Wellness Company Is
A Dynamic And Fast-Paced Environment. The Team Is
Constantly Working To Find New Ways To Attract, Retain, And
Develop The Best Talent For The Business Chain.
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CONCLUSION
Himalaya Drug Company Is The Oldest Ayurvedic
Drug Manufacturing Company In The India. It Deals In Both
Pharms And FMCG (Cosmetics) Both. In The Available Pharmed
Range Himalaya Is The Most Reputed Company.
Himalaya Mainly Beliefs And Engage In Ethical
Promotion To Doctors. It Helps Executive To Motivate Doctors
For The Prescription Of Himalaya. It Also Helps Executive To
Know The Doctors Requirement In Turn Of Prescribing The
Himalaya. During The Meeting They Also Become Aware About
The Competitors Promotional Strategy And The Product
Available Under Their Brand.
Chemist who deals in Himalaya herbal are highly
satisfied with their business of Himalaya, according to the
chemist the customers who are consuming Himalaya are
satisfied with the result. Although it is an Ayurvedic medicine
its effect is slow but it is effective for long time. Most of the
chemist rated it as a average selling medicine at their shop. Few
medicines are recognized as a very high seller at the chemist
shop, e.g. - Liv-52, cyst one, Rumalaya Forte, etc. Although there
are several competitors for the company, the main competitor
for the organization is Dabur.
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Before I Conclude My Project On A Highly Esteemed
Organization, I Would Like To Submit Public Opinion In This
Favour. The Pattern Of Job Performance And The Quality Of
Product Is Highly Appreciated By The Consumers I Would Like
To Congratulate Entire Himalaya Drug Company Family For
Having Gained This Superb Popularity, Excellent Impression,
And Magnificent Image Among The Ayurvedic Medicines Lovers.
My Survey Reveals The Facts Which Determine The Mile Stone
Achievement Of Organization. I Wish Himalaya Drug Company
To Be Crowned As The King Of The Market And Much More.
