5. Strengths
1.Broad Range of Products
2.Strong Growth in Short Span of time
3.Portrayal as healthy ayurvedic option as
compared to other brands
4.Strong Distribution Network Across Nation
Weakness
1.Revenues are dependent on few main products
which is not sustainable in long term.
2.Penetration Pricing is not a long term
sustainable strategy in order to earn profits.
3. Over Reliance on Baba Ramdev
Opportunity
1.Patanjali has huge potential to expand in rural market.
•2.Indian Consumers have low per capita consumption
which directs more growth opportunity.
•3.Patanjali can tap into Global markets through
Ayurvedic Segment Products
Threats
•1.FSSAI Quality Check Threats
•2.FMCG Competitors coming up with ayurvedic
product segements
•3.Indian Ayurvedic Competitors like Baidyanath
•4.Negative review sentimental score on social
media
SWOT
6. FORCES AFFECTING PATANJALI
• Lower Bargaining power of
consumers
• High Switching costs
• Connects with traditional values
• Patanjali low pricing strategy makes it less
Vulnerable to substitute.
• Cost leadership
• Product Differntiation
• Only threat is due to inclusion of
ayurvedic segment product
Companies
• Low threat from suppliers as they directly
deal with farmers
• Farmers are valued and are paid deserved
amount
• Campaigns Connect to uplift rural areas Bargaining
Power of
Suppliers
New
Entrants
Bargaining
power of
consumers
Substitute
Products
7. • Majorly customers have positive
review sentiment score
• Key issue is regarding the quality
questioned by FSSAI.
• Direct Connection with Farmers
without any intermediaries.
• Low Cost Purchase for RM
• Huge Network of Distribution Centres
• Patanjali Chikitsalya, Swadeshi Kendra centres widely
accepted and profitable
• Great Customer Reach for all the products through E-
commerce channels
OUTBOUNDS
SERVICE
INBOUNDS
OPERATIONS
• Valuable Food Park Concept.
• Technology Influenced efficient
Production.
MARKETING
● Positive Word Mouth among Indian Consumers
● Mass Marketing Strategies
● High Television Advertisements
● Ramdev as Brand Endorsement Celebrity.
PATANJALI – VALUE CHAIN ANALYSIS
19. FUTURE PROJECTIONS AND WAY AHEAD
• $8 bn Valuation of market is forecasted in
India
• Patanjali have a huge opportunity to tap
into this but only with standard quality
checks
• Patanjali can start with tapping into rural
and Global Markets across the world
through Ayurvedic Products.
• Brand Communication need to be
addressed to Compete with P&G, HUL at
Global Level.
• Inclusions into other retail segment
sectors like Garments industry can help
Patanjali to diversify their Portfolio
