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Himalaya vs Patanjali by Puja Ghosh
- 1. Comparative study of Himalayaand Patanjali company Presented by Puja Ghosh M. Pharm, 1st year, Pharmacognosy Kumaun University
- 2. Objective of comparativestudy of Himalaya Company(Himalaya) and Patanjali company(Patanjali) •To investigate consumer perception regarding the level of awareness of Patanjali, Himalaya. •The rising awareness about the harmful effects of chemical used in cosmetics will trigger the demand of herbal cosmetics in coming future. •To investigate the various factors affecting contribution to the sales of Patanjali, Himalaya.
- 3. Criteria for comparativestudy between Himalaya and Patanjali With the new industry comparison report is depending upon various matrix that are • Brief profile of company and brand identity • Reason for demand • Level of distribution channel • Level of Awareness • Point Of Attraction • Demand of brands in India on the basis of customer's point of view • Marketing strategies • Growth • Weakness • Position in Indian market • Product range • cons of those products
- 4. Introduction • Himalaya GlobHoldings Ltd.(HGH) • Founded by Muhammad Manal(1930, 89 year ago) to commercialize the roots and herbs products being used in traditional medicine. • In 2015 company sold its products in 91 countries with about 50% of its revenue from outside India, USA, South Africa, Europe and Asia. • Headquarter located in Bangalore • Patanjali Ayurveda Ltd (Indian) • Founded by Baba Ramdev and Achraya Balkrishna to establish science of Ayurveda in accordance and coordination with latest technology. • In 2015 company tied up with Pittie group and Kishore Biyani’s future group, sells about 30 cr per month. • Headquarters are located in Haridwar, and registered office in Delhi. Himalaya Patanjali
- 5. Brief profile ofindustry • Company established by Mr. M. Manal in 1930 in Bangalore, India. Celebrates 75 years. • Accepted as a personal care products in 67 countries • ISO 9001: 2000 certification awarded for design, manufacture and marketing in 2003 • ISO 9001: 2000 certification awarded for design, manufacture and marketing in 2008 Himalaya Patanjali Baba Ramdev established the Patanjali Ayurveda limited in 2006 PAL started as a small pharmacy in Haridwar in 1997 Acharya balkrishna wons 98.6% of Patanjali ayurvera, 2018 The world’s largest food park opened in 2010
- 6. Brand Identity • Theleaf that placed crossbar in H letter represents company’s focus on the herbal health care. • Teal green colour. • The leaf is placed beside the word Patanjali, represents company’s focus on the herbal health care. • Maroon colour. Himalaya Patanjali
- 7. Reason for demand •Himalaya's strong points were its availability and time of action, which accounted for 25.58% and 24.44%. • Its Quality was Himalaya's third strong point . • It’s side effects and affordability could affect its market demand. • Ramdev Baba aimed to double its turnover and struggled to meet the demand for its products. • Patanjali's demand relies mainly on its affordability which accounts for 37.77%. • Quality is the second reason for the increase in Patanjali's demand. • its side effects and low availability affect its market demand. Himalaya Patanjali
- 8. Level of distributionchannel • Himalaya • 2nd line distribution channel • Patanjali • 1st line distribution channel Manufacturer Retailer Consumer Manufacturer wholesaler Retailer Consumer
- 9. Level of Awareness •Marketing is mainly focused on engaging the customers, • creating awareness for the products by magazine, internet, radio, TV • The level of awareness of Patanjali via T.V was the highest and poster was the least. • The promotion of different brands by various medias was low as compared to Patanjali. Himalaya Patanjali
- 10. Point Of Attraction •Product's packaging could be a helpful marketing tool through in-store advertising • Designing packaging center logo helped consumers remember the product next time they shopped. • Celebrity Baba Ramdev is the main point of the attraction in Patanjali company. • Product's packaging could be a helpful marketing tool through in-store advertising. Himalaya Patanjali
- 11. Demand of brandsin India on the basis of customer's point of view PatanjaliHimalaya • 45 types of cosmetic products, the huge variety had a great impact on the consumers. • But 51.2% of the total Patanjali product users were the old people • 67 types of cosmetics, the huge variety had a good impact on the customers. • Skincare and hair care products are mainly used the youth.
- 12. Marketing strategies • Byproducts trials, information dissemination, advertisement and by mouth publicity. Main three principles are followed from the marketing of products. Himalaya Patanjali Principles Focus on launching differentiated products Increasing bioavailability and accessibility Focused on engaging customer Generating interest Building loyalty of consumer World class quality with natural ingredients Ploughing back the profits into the business Principle Cost effective manner of production
- 13. Growth • The biggestcontributor is the Himalaya’s consumer products division, skincare, growing at 30-35% every year. • Himalaya is a brand growing about 1Cr at 26% CAGR in India and 35% CAGR internationally. • Skincare marketed value is $180 million in India. It grew around 19% CAGR in 2011- 2014 • Patanjali's sales growth rates in the last three years had been growing at a 55 percent annual rate when the FMCG market was inching up at 8-9 percent. • Patanjali’s FY18 sales growth by value was little changed in 2018 after a 100% CAGR over the past four years. • Between FY13 and FY18, these products grew at a CAGR of 21% compared with 11% for the overall FMCG sector. Himalaya Patanjali
- 14. Weakness • Not fullyintegrated with mainstream markets. • Low level of entrepreneurial aggressiveness • Risk of new entrants and substitute products. • Shifting consumer loyalties. • Manufacturing cost and processing costs are high. • Lack of awareness about the entire product range • Lower marketing strategies. • No standard advertising • Younger generation using other brand at low price more effective • Brand should perception the younger generation. • They should launch new products targeting young generation. • People Against Baba Ramdev will not support it. • Political interference and maximum tax. Himalaya Patanjali
- 15. Indian’s market • Itis also fast growing FMCG company in India. • The company had operating revenue of $ 28 billion (2017). • Liv.52 the leading producer of a pharmaceutical portfolio with 250 crores is among the top 10 selling drugs in India. • Patanjali’s growth was driven by the novelty factor, with devotees of Baba Ramdev and rapid entry into multiple categories with value pricing and positioning. • According to CLSA and HSBC, Patanjali is the fastest growing FMCG company in India. • But A sharp fall from 52% growth in October-March 2017 and 49% during April-September 2016. Himalaya Patanjali
- 16. Face care Hair Care Body Care Oral Care Lip Care Eye Care Men’s Care Clean- ser and toner Hair creams Body lotions Tooth paste Balm Under eye cream Face& beard wash Face creams Hair oil Soaps Mouth Wash Butter Kajal Face wash Face lotions Shamp oo Cream s Shine Hair gel Face packs Conditi oners Repair Anti- dandru ff gel Face scrubs Face washes Peel off masks Face wipes Skin care Dent al care Hair care Body care Toilet ries Eye care Shish u care Face was hes Tooth paste Sham poo Body oil Hand wash es Kajal Body clean ser Face crea ms Manj an Hair oil Clean ser Eye drop Baby diape r Face pack s Condi tione r Gulab jal Mass age oil Foot care Hair gel Body lotion Body lotion Face scru bs Oint ment Soaps Baby wash & soap Baby diaper Baby oil Baby shamp oo Baby wipes Baby creams Baby lotions Baby powder
- 17. ace are Hair Care Body Care Oral Care Lip Care Eye Care Men’s Care Foot care Baby Care ean- r and ner Hair creams Body lotions Tooth paste Balm Undereye cream Face & beard wash Baby wash & soap ce eams Hair oil Soaps Mouth Wash Butter Kajal Face wash Baby diaper ce ions Shampoo Creams Shine Hair gel Baby oil ce cks Condition ers Repair Anti- dandruff gel Baby shampoo ce ubs Baby wipes ce shes Baby creams el off asks Baby lotions ce pes Baby powder Himalaya PatanjaliSkin care Dent al care Hair care Body care Toilet ries Eye care Shish u care Face washe s Tooth paste Shamp oo Body oil Hand washes Kajal Body cleanse r Face creams Manja n Hair oil Cleans er Eye drop Baby diaper Face packs Conditi oner Gulab jal Massag e oil Foot care Hair gel Body lotion Body lotion Face scrubs Ointme nt Soaps
- 18. Purifying Neem Face Wash PurifyingNeem Foaming Face Wash Ingredients Neem, Turmeric Neem, Turmeric Quantity 15ml, 50ml, 100ml, 150ml, 200ml and 300ml. 150ml. Price 10, 62, 75, 179 190 cons Not for dry skin Not for dry skin Saundarya Face Wash Ingredients tulsi, neem, aloevera, and orange peel extract. Quantity 50gm, 100gm Price 50, 90 cons Not easily available Not for dry skin Himalaya Patanjali Face wash
- 19. Winter Defense MoisturizingCream Ingredients Jojoba Oil, Wheat Germ, Almond Oil Quantity 50 ml. and 100 ml. Price 55 ,125 Cons Not for dry skin. Moistrizer cream Ingredients shea butter, olive oil, and chamomile Quantity 50 ml. and 100 ml. Price 75, and 140 cons Not for oily skin Not ideal for summer Himalaya Patanjali Creams
- 20. Gentle Exfoliating Apricot Scrub GentleExfoliating Walnut scrub Ingredients Apricot Seed Powder, Wheat Germ Oil, Crab Apple crab apple, wheat germ oil and vitamin E Quantity 50g and 100g. 50g and 100g. Price 70, 112 70, 130 cons Not for suitable oily skin. May not suit sensitive skin. Apricot face scrubs Aloe Vera Gel Ingredients aloe vera and wheat germ vitamin E, Aloe Vera Quantity 60g 60g and 150g Price 60 80 , 320 cons Not removed black heads that are deep seated Skin rashes, stinging sensation PatanjaliHimalaya Scrubs
- 21. Refreshing Fruit PackOil Clear Mud Face Pack Ingredients Fuller's Earth, fig, papaya, cucumber, and crab apple Fuller's Earth, Walnut, Mineral Clay, Khus Grass Quantity 50g and 100g. 50g and 100g Price 70 , 130 70 , 115 cons Not suitable for sensitive skin. Accumulates at the mouth of the tube Neem aloevera with cucumber facepack Face pack multani mitti Ingredients Ghrit Kumari , Multani Mitti, Neem, Kheera Gairika, Minerals Quantity 60g 60gm Price 60 60 cons Not suitable during the cold weathers. Not for dry skin. Himalaya Patanjali Face pack
- 22. Volume & Thickness SHAMPOO Smooth& Silky Moisturizing SHAMPOO Ingredients Coconut Oil Avocado Quantity 400ml 200ml Price 512 171 cons None None Coconut Hair Wash Kesh Kanti Natural Shampoo Ingredients coconut oil, bhringraj, methi, henna, and ghritkumari Bhringraj, Shikakai, Mehendi, Neem, Reetha, and turmeric. Quantity 50g , 150g 200g Price 75, 140 75 cons Not do much for arresting hair fall Does not treat dandruff, Himalaya Patanjali Hair Care Products
- 23. Protein Hair Cream- Extra nourishment Revitalizing Hair Oil Ingredients Chickpea, natural protein Fenugreek, Bael Tree, Bengal Gram, Indian Gooseberry Quantity 140ml 200ml Price 799 75 cons Can’t be used as a hair serum. Doesn’t it condition hair & not promote hair growth. Damage Control Hair Conditioner Coconut Oil Ingredients Aloe vera, Sunflower oil, hempseed oil, almond oil, wheat germ oil, bhringraj and amla seed oil. Coconut oil Quantity 100gm 200gm Price 60 65 cons not live up to its claim of imparting shine to hair For oily skinned people. Himalaya Patanjali Hair Care Products
- 24. Nourishing Body Lotion Ingredientswinter cherry and aloe vera. Quantity 200gm Price 140 cons For dry skin Moisturizer Rose Body Cleanser Ingredients aloe vera, turmeric, saffron, and wheat oil Soap, strong rose fragrance Quantity 100gm 125gm Price 60 45 cons Could’ve been a little more moisturizing. Fragrance doesn’t stay for long Himalaya Patanjali Cleanser and body lotion
- 25. Dental Cream SensitiveToothpaste Ingredients Pomegranate, Neem, Miswak Miswak, Almond, Menthol, Spinach Quantity 100g 40g & 100g Price 88 40, 90 cons none none Dant Kanti Dental Cream Dant kanti medicated Ingredients Akarkara, Neem, Babool, Tomar, Pudina akarkara and babul, neem, turmeric, Quantity 100gm, 200gm 100gm, 200gm Price 45, 90 47, 93 cons none none Himalaya Patanjali Dental care – Tooth paste
- 26.