The document discusses marketing management and its objectives and functions. Marketing management aims to satisfy customer needs and generate revenue for business. Its objectives include creating new customers, satisfying customer needs, determining products to meet needs, generating profits, earning goodwill, and raising living standards. Marketing functions are divided into basic functions like marketing research, product planning, and selling, and facilitating functions like packaging, transportation, and advertising.

1. MARKETING
• Marketing management is
concerned with the
purposeful activities towards
the attainment of marketing
goals…...
•The basic goal of marketing
are satisfaction of the needs
of the customers and
generation of the revenue for
the business……

2. OBJECTIVES OF MARKETING MANAGEMENT
 To create new customers for the business.
 To satisfy the needs of the customers.
 To determine the type of product that will
satisfy the needs of the customers.
 To generate adequate profits for the
growth of the business.
 To earn goodwill for the business.
 To raise the standard of living of the
people.

3. MARKETING FUNCTIONS
BASIC
FUNCTIONS
FACILITATING
FUNCTIONS
Marketing research.
Product planning &
development.
Buying and selling.
Selling.
Standardisation,
Grading
&Branding.
Packaging.
Storage.
Transportation.
Salesmanship.
Advertising.
Pricing.
Insurance.

4. PRICE
PROMOTIO
N
PLACE PRODUCT

5. ADVERTISEMENT
Advertisement is any paid form of
non-personal presentation and promotion of
ideas,goods or services of an identified
sponsor.The message which is presented or
disseminated is known as ‘advertisement’.