Product orientation and Market Orientation
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The document discusses product orientation and market orientation. Product orientation means management focuses on product quality and believes their products are unique. It allows for quality focus, technological investment, economies of scale, and outsourcing. However, it risks missed opportunities if customers don't want the best product, obsolescence if the product image is devalued, and narrow branding without a clear message. Market orientation means focusing on discovering and meeting customer needs through the product mix. It allows flexibility, designing new products for customers, and decisions based on research, but carries high research costs, constant change, and unpredictability.
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The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Make winning products - Bill Gorden
Bill Gorden is an expert in product management who has led many successful products. He believes product managers are judged by whether their products win in the market. Gorden emphasizes starting with customer problems, developing a compelling vision and strategy, promoting discovery to create valuable and usable products, managing teams to execute effectively, and fostering a culture of innovation. Some of his past winning products include the Motorola RAZR V3x and Dell Venue tablet.
Agile Product Management with Scrum
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Swot adidas
Adidas conducted a SWOT and TOWS analysis to develop their strategic plan. Their strengths include their strong brand, financial position, and international operations. Weaknesses are their high costs and limited product lines. Opportunities exist in new technologies, markets, and potential mergers. Threats include competition and changing consumer trends. The TOWS analysis identified matching Adidas' strengths with external opportunities like expanding markets through acquisitions. It also proposed addressing weaknesses by developing flexible product lines and quality products to compete effectively.
Swot adidas
Adidas conducted a SWOT and TOWS analysis to develop their strategic plan. Their strengths include their strong brand, financial position, and international operations. Weaknesses are their high costs and limited product lines. Opportunities exist in new technologies, markets, and potential mergers. Threats include competition and changing consumer trends. The TOWS analysis identified matching Adidas' strengths with external opportunities like expanding markets through acquisitions. It also proposed addressing weaknesses by developing flexible product lines and quality products to compete effectively.
MKT001_PPT03-1.PRODUCT.pptx in marketing management
The document discusses product as one of the four elements of the marketing mix. It defines a product as anything that satisfies a need or desire, whether physical, intangible, or a service. Products can be classified in various ways such as by tangibility, consumer versus business use, and categories like convenience goods. Developing new products through innovation is important for growth. The stages of new product development include generating ideas, screening, analysis, prototyping, testing, and commercialization. A company's product mix includes its full range of product lines and the variety within each line. Strategies for managing the product mix involve positioning products, expanding lines, trading up or down price points, and altering products over their lifecycle.
Personal Selling: Chapter 6
Adaptive selling refers to a salesperson adapting their presentation based on the specific needs of the customer. It is important for salespeople to practice adaptive selling in order to satisfy each unique customer. To do so, salespeople need knowledge of products, companies, customer situations, and how to organize this knowledge. They can acquire this knowledge through various approaches like learning from experienced salespeople, reading manuals, getting feedback, and self-analysis.
Bm brandsters grp7_sec_a
Private labels are becoming increasingly important in the Indian retail sector. Consumers are seeking quality products at affordable prices, and private labels help deliver on both of these priorities for many shoppers. Retailers are deriving 20% or more of their online sales from private labels as these own brands become a key differentiator. While national brands remain important, private labels have grown their market share in many categories and now account for a significant portion of sales for major retailers. Developing strong private label offerings requires an understanding of customer preferences and balancing these products with national brands.
MARKETING ppt .pptx
The document discusses product positioning, new product opportunities, and the product development process. It provides details on:
- Product positioning involves determining how to communicate a product's attributes to target customers based on their needs, competitive pressures, and communication channels.
- New product opportunities arise when there is a chance to create or improve products based on emerging trends by meeting conscious and unconscious customer needs.
- The product development process involves idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, and commercialization to bring a new product to market successfully.
- Key factors that contribute to new product success include market orientation, knowledge management, top management support, technology,
Product Design Development
In today's competitive marketplace, it is critical to differentiate yourself through the design and development of innovative and successful new products. This presentation will provide key strategies and insights to help your brand differentiate itself from its competitors and win in a crowded marketplace.
https://samandsven.com/product-design-and-development/
#product #design #development #samandsven #fabric #sourcing
How To Improve Your Product Testing Program
There is no "one size fits all" product testing research study. You need to customize testing around your business needs, product category, and target market. These slides outline some considerations to walk through when planning your research.
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4ps
The marketing mix is a crucial framework that consists of the 4 P's: Product, Price, Place, and Promotion. It helps understand what a product offers and plan for success. Product refers to items that satisfy needs. Price is what customers are willing to pay for value. Place involves distribution to intended users. Promotion creates communication channels to attract customers and provide purchase motivation. Together the 4 P's comprise the core elements of an effective marketing strategy.
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HP focuses on R&D and operates globally. It has a strong personal systems portfolio but faces patent infringement issues. The printing segment contributes significantly to revenue but declining sales are a weakness. Opportunities include new product launches, strategic partnerships, and growing markets, but threats include rapid technology changes, competition, and the trend toward paperless work.
Virgin Company
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Communication Stephen Robin
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Depreciation Tax Shield
A depreciation tax shield allows a company to deduct depreciation expenses from taxable income, reducing tax liability. The tax shield amount is equal to the depreciation amount multiplied by the tax rate. For example, with a 40% tax rate and $100,000 in depreciation, the tax shield would be $40,000. This lowers taxes and increases the company's net cash flow compared to a company without depreciation deductions.
Walmart Case Study
Walmart was founded in 1962 in Rogers, Arkansas by Sam Walton. It is now the second largest company in the world, with over $400 billion in revenue and 2.1 million employees. Walton established an "Everyday Low Prices" strategy that has been key to Walmart's success. In 2007, Walmart launched a new tagline, "Save Money. Live Better," to emphasize how shopping at Walmart can help customers save money and improve their lives. The document discusses Walmart's history, business strategies, and initiatives to adapt to economic changes while maintaining low prices.
NET PRESENT VALUE
The document discusses net present value (NPV) as a capital budgeting technique that discounts cash inflows and outflows to account for the time value of money. NPV is calculated as the present value of cash inflows minus the present value of cash outflows. If NPV is positive, the investment proposal is acceptable as it adds value. If NPV is negative, the proposal is rejected. The example calculates NPV of $283.51 for an investment of $9,000 with expected cash flows over four years, indicating it is a positive NPV and acceptable project.
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
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https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
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Product orientation and Market Orientation
- 1. PRESENTED BY ASFAND YAR SIDDIQUI 1
- 2. Product orientation is when management is more concerned with product quality. Managers are often obsessed with there products when the product orientation exists. Managers typically believe there products are unique and offer distinct benefits. PRESENTED BY ASFAND YAR SIDDIQUI 2
- 3. • Quality: it allows the business to focus on product quality • Technological investment: it allows for a technology to be developed that can then we used for a wider range of products , an example is Sony’s creation of the walkman. • Economies of scale: it can develop more easily for this business method • Outsourcing: it is easier to adapt for outsourcing its products . PRESENTED BY ASFAND YAR SIDDIQUI 3
- 4. PRESENTED BY ASFAND YAR SIDDIQUI 4
- 5. • Missed opportunities: if you build a superior product, costumers should want what you have – but people don’t always want what’s best for them, and a solely product oriented approach will cost you opportunities to exploit this. PRESENTED BY ASFAND YAR SIDDIQUI 5
- 6. • Obsolescence: if you focus your brand and selling message on your products constructions, features, quality, cost, or other hard facts, a new competitor, change in technology or other market factor that devalues your current products image. PRESENTED BY ASFAND YAR SIDDIQUI 6
- 7. • Narrow Branding: If you don’t develop a brand a benefit message or clear image you might be limited as to what you can sell. PRESENTED BY ASFAND YAR SIDDIQUI 7
- 8. Market orientation is a company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix. PRESENTED BY ASFAND YAR SIDDIQUI 8
- 9. • Flexible to change in tastes and fashion. • New products are designed to meet customers need. • Decisions are based on effective market research. PRESENTED BY ASFAND YAR SIDDIQUI 9
- 10. • High cost of market research. • Constant internal change. • Unpredictability of the future. PRESENTED BY ASFAND YAR SIDDIQUI 10