This document provides an introduction and overview of marketing. It defines marketing as a process of identifying and meeting customer needs profitably. Key points covered include: - Marketing involves creating, promoting, and delivering goods and services to consumers and businesses. - The marketing process includes understanding customer needs and the marketplace, designing a customer-driven strategy, preparing an integrated marketing plan and program, and capturing value from customers. - Wants can become needs through commercials/ads or by convincing oneself a want is a need. Marketing helps translate needs and wants into demand for products and services.