Nike presentation
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Nike+ is launching a new digital marketing campaign to promote their fitness tracking devices and rewards program. The campaign will include updating their website to focus on different buyer personas, launching a blog, expanding their social media presence on platforms like Facebook, Twitter and Instagram, and running Google AdWords campaigns. The goal is to increase awareness of Nike+ products by 40% after 6 months and 85% after 12 months through these new digital initiatives. Success will be closely tracked using analytics and metrics from the website, social media, blog and AdWords campaigns.
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Nike is a major manufacturer of sports equipment and apparel, headquartered near Portland, Oregon. It designs, develops, and markets footwear, apparel, equipment, accessories, and services. Some of Nike's most popular product lines include Nike Golf, Nike Pro, Nike Blazers, and Nike Dunk. Founded in 1964 as Blue Ribbon Sports, Nike became the company's official name in 1971. With a strong social media presence and celebrity endorsements, Nike has built a loyal customer base and strong brand recognition worldwide.
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Nike uses social media platforms like Facebook, Twitter, Pinterest and Google+ to advertise and market its products. On Facebook, Nike shares photos and videos of athletes and products which attract millions of fans. Twitter allows Nike to respond to customer questions and provide training tips, building customer engagement. Pinterest features Nike women's products which attract thousands of followers. While Google+ is less prominent, Nike athletes use it to promote the brand. Through these social media strategies, Nike is able to stay competitive and attract more customers.
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Nike is a major manufacturer of sports equipment and apparel, headquartered near Portland, Oregon. It designs, develops, and markets footwear, apparel, equipment, accessories, and services. Some of Nike's most popular product lines include Nike Golf, Nike Pro, Nike Blazers, and Nike Dunk. Founded in 1964 as Blue Ribbon Sports, Nike became the company's official name in 1971. With a strong social media presence and celebrity endorsements, Nike has built a loyal customer base and strong brand recognition worldwide.
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- Nike aims to launch a new mobile app called Nike Xtreme to counter competitors and expand its consumer base.
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This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
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Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
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This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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Nike presentation
- 1. NIKE + Life is a sport. Make it count.
- 2. WHAT IS Company Background NIKE + • The devices have strong core values to offer a The devices have strong core values to offer a • Smart Smart • Simple Simple • Fun way to become more active Fun way to become more active What is Nike + ? • Nike founded in 1971 by Bill Bowerman and Phil Knight • Nike + teamed up with Apple for Nike+iPod 2006
- 3. BIG IDEA • How customers can become more active using Nike + • Swoosh points • Benefits • “Life is a sport. Make it count.”
- 4. TARGET AUDIENCE • Athletes, non- traditional athletes, nonathletes • Three different buyer personas
- 5. GOOGLE ADWORDS Advertise Nike+ brand name and rewards program Create Ad Groups based on keywords used by buyer persona Example Google AdWord: Nike Fitness Want to be rewarded for working out? Get Nike + fit products http://nikeplus.nike.com/plus/
- 6. UPDATED WEBISTE NIKE + BLOG RECREATE NIKE+ WEBSITE TO BE BUYER FOCUSED LAUNCH INDEPENDENT NIKE+ BLOG ADVERTISE NEW REWARDS PROGRAM LANDING PAGES FOR EACH BUYER PERSONA WITH CONTENT THAT WILL SOLVE EACH PROBLEM PURPOSE: POST ARTICLES ABOUT NEW REWARDS PROGRAM, STRONGER PRESENCE ONLINE, CONNECT WITH AUDIENCE THOUGHT LEADERSHIP CONTENT, CONNECT TO SOCIAL MEDIA WEBSITES
- 7. SOCIAL MEDIA • Different social media websites for different buyer personas. • Enhance Nike+ Facebook and Twitter page to better communicate with audience • Communicate about new rewards program • Use Instagram to encourage consumers to post unique pictures using Nike+ products
- 8. BUDGET Estimated budget 8 million Breakdown: Billing Fee: $200,000 AdWords: $1,000,000 Website: $1,000,000 Blog: $2,000,000 Instagram: $800,000 Facebook:$ 500,000 Twitter: $500,000 Mobile friendly: $2,000,000 Already have an in-house digital marketing team.
- 9. MEASURING SUCCESS Over the year the new digital tools that are being implemented will be closely and heavily tracked, monitored and analyzed. Website Google Analytic Acquisitions and retention costs will be tracked. Google AdWords and conversion tracking codes Social Media: Track effectiveness on a weekly basis Track the number of people who response to our interactive posts Blog: Track the number of visitors, shares, committed followers, and external links Follower bloggers
- 10. SUMMARY • 12 months to roll out this plan • Nike+ should except to see a 40% increase in Nike+ product awareness after the first 6 months • 85% after 12 months • 20% increase after each quarter • Change anything throughout the process that is not working.