Small presentation to induct new recruits into the marketing department of AIESEC in Chennai in 2015. Curated by Anannya Parekh.

1. Marketing Department
2015
New Recruits Induction

2. This section of induction includes the following:
About AIESEC
Vision Creation
Team Expectation Settings
What is coming up in next quarter?
Individual JD alignment

3. About AIESEC:
1. What are minutes?
2. One year in aiesec is divided into 4 quarters. (3
months each)
3. There are peak and off-peak cycles for every
exchange program (OGX, ICX)
4. T vs. A – Targets vs. achieved
5. Rmr – raise match realize
6. Mos – measure of success
7. pipelines/leads/raises
8. Ewa – engagement with aiesec

4. Mission Creation
Do you remember AIESEC’s
purpose as an organization?

5. But Marketing?
1. Create and facilitate touch points for
people to interact with AIESEC in order to
create more promoters and customers of
AIESEC.
2. Marketers also serve as ‘brand guardians’,
ensuring that AIESECers and other stakeholders
are constantly supporting and aligning with
the desired reputation of AIESEC (through
operations and everyday practice)

6. How do we align to AIESEC’s purpose?
Make AIESEC in Chennai famous.
Defeat our limit of being the world’s best
kept secret and finally become known as the
youth leadership provider of the world.

7. Team Expectation Settings:
Enjoy Participation – Take up jobs voluntarily, Presence
at LC forums, Roll Calls, Jives, Jargins
Strive for Excellence – Do your job wholeheartedly
Activate Leadership – Hold your leaders accountable
Live Diversity – Interact, be the brand ambassadors of
AIESEC in Chennai
Act Sustainably – Understand the importance of
anything you create
Demonstrate Integrity - Punctuality

8. Quarter 1 2015
1. YES! Chennai
2. Global youth voice (GYV)
3. Global business summit (GBS)
4. 2 oGCDP Campaigns
5. Project revive proposals
6. SNapchat
7. iGCDP content

9. Digital Marketing (DM)
Public Relations (PR)
Events/Exchange
Information Management

10. TO DO:
Create gmail id
Read Brand Guidelines (!!)
Read Purple Cow – Seth Godin (if you want)
Slideshare (if you want)
LinkedIn
Add us on Facebook
Follow AIESEC pages

11. To Going Beyond!
Ever Upward – Excelsior
#Teri Marketing
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