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Table	of	Contents
It	means	keeping	an	eye	on
emerging	content	trends	and
networks	that	are	cutting	through
the	growing	noise	and	clutter.
stands	out.
Content	that	is	co-created	with
customers	that	share	values	and
interests	with	the	brand	is
powerful,	sustainable	and
Create	an	active	marketplace	for
your	products	by	building	your
own	social	media	followings	and
email	lists	and	becoming	a	leader
in	your	niche.
Create	quality	content	that	helps
your	audience	solve	a	problem.
Write	content	that	makes	a
difference	for	them	and	be
consistent.
If	you	can	produce	content	that
has	your	competitors	saying
"we	don't	have	that	kind	of
time	or	money!"	you've	found	a
way	to	stand	out.
Take	a	complicated	idea	and
present	it	in	a	clear	way.	The
value	of	visual	media	is	to	make
it	easier	to	understand	what
you're	communicating.
My	strategy	for	next	year	is	to
(a)	create	even	more	content
and	(b)	repurpose	/	pay	to
promote	the	best	performers
like	crazy.
As	long	as	we	continue	letting
the	audience	participate	in
shaping	the	content,	I	don't
think	there	will	be	fatigue.
You	can	cut	through	the	noise	if
you're	adding	value	not	more
noise.	Write	better	content	than
anyone	else.	If	you're	not,	then
you	can't	stand	out!
Lock	into	your	audience's	needs
and	consistently	delivering
content	that	educates,	entertains
and	inspires	them.
Tweak	your	content	publishing
frequency	and	content	according
to	how	your	fans	engage	with
your	visual	content.
Content	strategy	is	an	iterative
process.	It	can	and	should	be
reviewed	at	least	biannually,
preferably	quarterly.
Search	for	high-quality	topics	that
directly	impact	your	customer
base	in	a	meaningful	way	like
solving	a	problem	or	disputing	a
common	myth.
Build	a	solid	base	of	trusted
connections!	Your	fans	will	never
get	bored	of	your	content	if	you
continue	to	create	quality	stuff.
As	long	as	you're	consistently
creating	quality	content	that	meets
your	readers'	needs	and	distributing
through	the	right	channels,	your
audience	will	be	able	to	find	it	and
consume	it.
The	future	of	search	is	about
aligning	visitor	intent	with
semantics.	Go	beyond	the
phrase	and	cover	your	topic
more	broadly.
Create	content	that	stands	out,	that
has	a	purpose	and	a	goal,	that	meets
the	needs	of	your	audience,	and	as
Seth	Godin	says,	'they	will	beat	a	path
to	your	door.'
Create	content	that	stands	out,	that
has	a	purpose	and	a	goal,	that	meets
the	needs	of	your	audience,	and	as
Seth	Godin	says,	"they	will	beat	a	path
to	your	door".
You	future	proof	your	content	by
building	content	relationships
and	using	content	as	a	means	to
guide	the	customer	journey	at
every	stage.
The	best	strategy	for	future	proofing
is	to	plan	content	reviews	and	build	it
into	your	schedule.	You	may	need	to
review	your	content	every	year	just	to
make	sure	it	still	makes	sense.
Test,	re-test,	evolve,	and	drive	a
truck	through	content	that
creates	conversation.	Add	value,
and	always	be	listening	and
paying	attention.
Focus	on	developing	content	that
consumers	will	continue	to	want	in
the	future.	Understand	the
emerging	trends	and	write	content
that	leverages	these	trends.
When	you	focus	on	adding	value	to
your	customers,	value	that's
separate	and	distinct	from	what	you
sell,	then	you	will	always	be	relevant
and	necessary	to	them.
Shed	the	publish	and	pray
mentality	and	truly	converge
the	channels	of	content
promotion.
Repurpose	only	high-performing
content,	and	avoid	relying	on
recycled	content;	always	focus	on
generating	new	and	relevant
collateral.
Repurpose	only	high-performing
content,	and	avoid	relying	on
recycled	content;	always	focus	on
generating	new	and	relevant
collateral.
A	content	strategy	built	around
problems	people	have	and
questions	they	are	asking,	will
never	grow	old	and	fatigued.
Simply	focus	on	consistently
creating	and	sharing	really
good	content.	Mastery	will
always	matter	and	percolates
to	the	top.
Figure	out	what	your	particular
audience	wants	to	hear,	and	play
to	your	strengths	–	whether
that’s	expertise	or	entertainment.
Having	a	documented	content
strategy	is	the	only	way	to	ensure
that	you	are	not	only	consistently
producing	high	quality	content.
Engage	your	ecosystem	as	part	of
content	creation:	Include	quotes
and	data	from	your	industry's
thought	leaders	and	share	your
content	with	other	publications.
Create	content	that	focuses	on
long-tail	keywords,	is	shared	into
the	vein	of	existing	crowdcultures,
and	is	part	of	a	content	calendar
that	is	always	two	months	ahead.
Be	the	resource	other
people	look	up	to.	That
means	taking	the	pains	that
others	will	not.
Produce	a	great	e-book	or	white
paper	that	can	bring	in	new
subscribers	and	also	serve	as
the	foundation	for	new	pieces.
You	can	stand	out	by	telling
stories,	sharing	examples	or
using	relatable	analogies.	These
are	almost	impossible	to	copy.
Ask	yourself	how	you	can	help
educate	and	entertain	your
customers	around	the	topics	near
and	dear	to	them.
Provide	higher	quality	content	that
is	more	refined,	less	general,	and
more	focused	on	a	particular	topic
area,	industry	or	space,	such	as	a
group	within	a	group.
By	using	purpose	as	a	compass
point	for	revealing	compelling
content	ideas,	you	will	be	able	to
tap	into	something	that	you	can
claim	as	uniquely	yours.
My	advice	is	to	do	something	a
little	bit	off	the	wall.	Of	course,
the	content	must	be	valuable.	If
you	can	make	it	fun	and
valuable,	all	the	better.
Consider	not	only	what	readers	are
interested	in	today	but	also	what
they	will	want	to	know	tomorrow.
Quality	content	targets	people	and
actions,	not	clicks	and	algorithms.
Just	be	authentic	and	don't	be
afraid	to	drill	very	deep	into	a	niche
area	of	expertise.	Anyone	with
passion,	commitment	and	a	unique
point	of	view	can	build	a	global
audience.
Think	big.	And	I	don't	mean
necessarily	think	more	content.
Think	better	content.	Make	the
future	bright.	Plan	ambitiously
about	what	content	can	do	your
business	at	scale.
The	best	content	informs	the
audience	to	help	them	make
better	decisions	in	their	lives.
Create	Stand-Out
Visual	Content
43 Expert Tips for Future Proofing Your Content Strategy

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