Sally Shire, Global Brand Development Director for Aviva plc, talks about the challenge of taking 50 brands and unifying them into one global brand - Aviva. From The Group's Measuring corporate brand reputation seminar, 18 May 2010
This document outlines the key components of an effective business plan, including:
1. An executive summary that conveys the business concept, objectives, and strategy in a concise narrative.
2. Details about the business model including the value proposition, target market, and how value will be delivered.
3. Information on the product or services, customers, competitors, and external environment.
4. Sales estimates and financial projections including a break even analysis, income statement, balance sheet, and cash flow statement.
5. The strategic plan which outlines the activities, tasks, resources needed to achieve objectives and key performance indicators.
Innovation is simple but often misunderstood. Innovation = invention/idea + commercialization. Ideas are easy to get. Commercializing them is the trick bit.
I gave this presentation on Innovation to 300+ natural science students today. They are the future and should up front learn to avoid the common mistakes frequently occurring in practice and universities alike.
Enjoy the ride!
//Hans Eibe
This document provides an overview of InspireOne and TACK International's sales and sales management training solutions. InspireOne is an organization that specializes in leadership development, customer centricity, and sales force evaluation and development. TACK International, founded in 1948, is a global expert in sales development and sales force acquisition and evaluation. The document describes several of TACK's flagship training programs, including the PRO-PAYBACK sales approach, consultative selling, key account management, field sales management, and profitable negotiations. It also outlines InspireOne's 5I process for aligning training programs with clients' strategic goals through investigation, inspiration, identification, implementation, and integration.
Create a powerful business plan with all the essentials to help get you funded. Don't waste time. This is everything you need to know about business plans.
Executive Summary Of An Effective Marketing PlanSlideTeam
“You can download this product from SlideTeam.net”
Introducing our Executive Summary Of An Effective Marketing Plan set of slides. The topics discussed in these slides are Financial, Insurance, Market. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience. https://bit.ly/3kMf98v
Digital Marketing Strategy for AttorneysGinny Allen
Ginny Allen's Digital Strategy presentation was part of the Do-It-Yourself Legal Marketing Bootcamp presented by the Raleigh Chapter of the Legal Marketing Association. The presentation covers important aspects of digital marketing strategy for attorneys including identifying target client, content marketing, website best practices, marketing channel selection, and follow up.
Business Growth And Development Plan Powerpoint Presentation SlidesSlideTeam
Showcase the steps to accomplish your long-term and short-term goals with the Business Growth And Development Plan PowerPoint Presentation Slides. The company can present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth plan PPT visuals. The business growth templates contain a business overview, financial highlights of the company, product and services offered, revenue streams, growth strategies, risk mitigation plan, and so on. You can add detailed information about various products and services offered to the customers by using our business growth plan PowerPoint infographics. It is possible to present different revenue streams by easily editing the slides. Our content-ready corporate strategies PowerPoint slideshow helps you to depict the SWOT analysis to analyze the strengths, weaknesses, threats, and opportunities of the company. analyzes external and internal factors that can affect your organization’s performance. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business growth plan PowerPoint themes. Showcase your business performance covering revenue, gross profit, and customer satisfaction by downloading our easy to use business development plan PPT slideshow. https://bit.ly/32jY3ow
This business proposal outlines a company's products and services, the key issues and challenges clients currently face, and the company's proposed solutions. It describes the company's qualifications, provides cost and revenue estimates, and specifies terms and conditions. Contact information is given for those interested in learning more.
This document outlines the key components of an effective business plan, including:
1. An executive summary that conveys the business concept, objectives, and strategy in a concise narrative.
2. Details about the business model including the value proposition, target market, and how value will be delivered.
3. Information on the product or services, customers, competitors, and external environment.
4. Sales estimates and financial projections including a break even analysis, income statement, balance sheet, and cash flow statement.
5. The strategic plan which outlines the activities, tasks, resources needed to achieve objectives and key performance indicators.
Innovation is simple but often misunderstood. Innovation = invention/idea + commercialization. Ideas are easy to get. Commercializing them is the trick bit.
I gave this presentation on Innovation to 300+ natural science students today. They are the future and should up front learn to avoid the common mistakes frequently occurring in practice and universities alike.
Enjoy the ride!
//Hans Eibe
This document provides an overview of InspireOne and TACK International's sales and sales management training solutions. InspireOne is an organization that specializes in leadership development, customer centricity, and sales force evaluation and development. TACK International, founded in 1948, is a global expert in sales development and sales force acquisition and evaluation. The document describes several of TACK's flagship training programs, including the PRO-PAYBACK sales approach, consultative selling, key account management, field sales management, and profitable negotiations. It also outlines InspireOne's 5I process for aligning training programs with clients' strategic goals through investigation, inspiration, identification, implementation, and integration.
Create a powerful business plan with all the essentials to help get you funded. Don't waste time. This is everything you need to know about business plans.
Executive Summary Of An Effective Marketing PlanSlideTeam
“You can download this product from SlideTeam.net”
Introducing our Executive Summary Of An Effective Marketing Plan set of slides. The topics discussed in these slides are Financial, Insurance, Market. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience. https://bit.ly/3kMf98v
Digital Marketing Strategy for AttorneysGinny Allen
Ginny Allen's Digital Strategy presentation was part of the Do-It-Yourself Legal Marketing Bootcamp presented by the Raleigh Chapter of the Legal Marketing Association. The presentation covers important aspects of digital marketing strategy for attorneys including identifying target client, content marketing, website best practices, marketing channel selection, and follow up.
Business Growth And Development Plan Powerpoint Presentation SlidesSlideTeam
Showcase the steps to accomplish your long-term and short-term goals with the Business Growth And Development Plan PowerPoint Presentation Slides. The company can present the financial highlights covering turnover, net assets, and EBITA, by using the corporate growth plan PPT visuals. The business growth templates contain a business overview, financial highlights of the company, product and services offered, revenue streams, growth strategies, risk mitigation plan, and so on. You can add detailed information about various products and services offered to the customers by using our business growth plan PowerPoint infographics. It is possible to present different revenue streams by easily editing the slides. Our content-ready corporate strategies PowerPoint slideshow helps you to depict the SWOT analysis to analyze the strengths, weaknesses, threats, and opportunities of the company. analyzes external and internal factors that can affect your organization’s performance. Showcase the types of mergers, acquisitions, and joint ventures that the company will adopt to grow their business with the help of business growth plan PowerPoint themes. Showcase your business performance covering revenue, gross profit, and customer satisfaction by downloading our easy to use business development plan PPT slideshow. https://bit.ly/32jY3ow
This business proposal outlines a company's products and services, the key issues and challenges clients currently face, and the company's proposed solutions. It describes the company's qualifications, provides cost and revenue estimates, and specifies terms and conditions. Contact information is given for those interested in learning more.
What is a Business Model? Why is having a modern Business Model important? How does Business and Technology work into a Business Model? Why is understanding your customer important? How does your products and services suit your customer?
How to craft an investor pitch to present to angel investors. This presentation was specifically crafted to present to the Spokane Angel Alliance and Alliance of Angels in Seattle, WA but is applicable to any angel group.
Guide To International Expansion Strategy For A Business Powerpoint Presentat...SlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of fourty five slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Guide To International Expansion Strategy For A Business Powerpoint Presentation Slides complete deck. https://bit.ly/39hi6rQ
An experienced sales and marketing professional with over 8 years of experience in the Egyptian telecommunications market. He has held several roles managing customer accounts and achieving sales targets for major brands such as Uni Group, Vodafone, and Nokia. Notable achievements include exceeding sales targets by 120% and 132% for two campaigns. He is skilled in customer relationship management, communication, and leading cross-functional teams.
Guide for Entrepreneurs on Business Model Improvement.Jorge Saguinsin
This is a guide for entrepreneurs to examine and analyze their existing business models, and consequently to improve it. The in thing now is business model improvement for the 21st century vs strategy for the last 30 years.This lecture is for students of entrepreneurship elective at the MBA in Ateneo Graduate School of Business, a leading MBA school in the Philippines. It is being uploaded for the convenience of present and former students for the said elective.
Formerly, innovations in business have been skin deep: processes, products and strategy. But the markets, customers, and competitive landscape are rapidly changing. A new and faster model for business to be up to speed is badly needed by big and small business alike and/or a deeper and more analytical understanding of their business model.
"Agile is the new name of the marketing game" according to Shubu Mitra of Coca-Cola. Agile Marketing dramatically increases speed-to-market; delivers more relevant, engaging and impactful campaigns; drives ongoing innovation; and enhances customer experiences to grow market share. It uses relentless customer focus, iterative experimentation, and ongoing collaboration to drive faster creation, smarter improvements and better results for your marketing activities. This presentation provides a quick introduction to what Agile Marketing is, it's key benefits, and steps to get started.
Simple Investor Pitch Deck Guide [Updated for 2020]Tactico Inc.
Raising venture capital can be intimidating and stressful. Our partners have your back. Create the perfect fundraising deck to impress venture capital investors with Tactico's investor pitch deck guide.
Overview of parts of a business plan, suggested resources for creating business plan sections, detailed overview of the business plan narrative section
Concepta strategies - presentation strategy is the backbone of your businessConcepta Strategies
The strategy is what holds your business together. Three Strategic Actions you should take every year. Environment Analysis, Business Model, and Business Plan.
This document provides an investment proposal for Startup Terrace, an international startup campus located in Linkou, Taiwan. Startup Terrace revitalizes the 2017 Taipei Universiade Athlete's Village into offices, residences, co-working spaces and exhibition spaces covering 59,382 square meters. It offers subsidies up to $1 million USD for startups in areas like IoT. Startups can reserve space and access resources at the campus. The location provides a high-tech ecosystem near major tech parks and a transportation hub near the Taoyuan airport MRT station.
Pitch Deck For Early Stage Funding Powerpoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Pitch Deck For Early Stage Funding Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fouty two slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2R3CiqX
Jared K. White has over 15 years of experience in sales management, finance, and marketing in the automotive industry. He has consistently exceeded sales goals and broken gross profit records in various roles such as General Sales Manager, Finance Manager, and Sales Manager. White is skilled in training and motivating sales teams, developing marketing strategies, and negotiating deals to provide customers with the best financing options.
This document is a resume for Mohamed Adel Khalaf, who has over 7 years of experience in sales and business development roles in the telecom and banking industries in Egypt. His core competencies include sales strategy, revenue optimization, key account management, and customer relations management. He is currently a Key Accounts Senior Sales Executive at Vodafone Egypt, where he has consistently exceeded sales targets and achieved various awards for performance. His previous experience includes roles as a Personal Banker Assistant at CIB Bank of Egypt.
Valio Competitive Intelligence provides business management consulting services including team building, business strategy formulation and implementation, organization design, vision creation, and change management. Their team building process transforms working groups to increase efficiency. They help clients develop strategies by aligning plans with budgets and engaging staff. Organization design services identify issues to realign structures and workflows with goals. Vision creation focuses on a results-oriented, shared vision to guide decisions and inspire ownership. Change management prepares individuals and organizations to successfully adopt changes through culture respect, top-down commitment, and sustainability.
Service2Media started in 2005 and has grown to over 110 employees with offices internationally. It began with 4 founders using their own money to develop their first product. While growth was challenging due to lack of funding and an unready market, they found their first customer and angel investor. The company has expanded into new markets and transitioned to a global products company, looking to further growth with a VC. Key lessons included focus, perseverance as a team, adapting to change, and taking business risks for long term strategy and international expansion.
Business Management Powerpoint Presentation SlidesSlideTeam
Highlight the ways to upgrade the economical efficiency of your organization by using our topic specific Business Management PowerPoint Presentation Slides. You can outline the different plans to achieve your business targets with the aid of this visually attractive organizational strategy framework PPT slides. Use the corporate management PowerPoint graphic to list out the ways that help to improve the current and future business functions. With the help of business model innovation framework presentation templates, you can outline various strategic approaches to create new business innovations. Take the assistance of corporate plan presentation slides and determine the key factors to nurture the upcoming business activities. Employ this professionally designed enterprise strategy PPT theme and define the several attributes of business activities & functions. Use high-grade icons that are present in the deck to make your presentation more creative. Therefore, download our ready-to-use enterprise management PowerPoint complete deck to manage all the business processes appropriately. https://bit.ly/2VpQwoI
Pitch Deck
A pitch deck’s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes.
Here is a good starting point for your pitch deck storyline
Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order.
OPENING SLIDE
BUSINESS DESCRIPTION
PROBLEM
SOLUTION
MARKET SIZE
COMPETITIVE LANDSCAPE AND DIFFERENTIATION
SUSTAINABLE COMPETITIVE ADVANTAGE
TRACTION / STAGE OF DEVELOPMENT
BUSINESS MODEL AND MONETIZATION
MILESTONES AND INVESTMENT PROPOSITION
TEAM
CONCLUSION
Richardson's 2017 Selling Challenges Research StudySarah Dougherty
Richardson just launched its Annual Selling Challenges Research Survey and found that sales success in 2017 means overcoming challenges around productivity, learning how to team-sell effectively, and negotiating against low-cost providers. The results were consistent with trends in the selling environment, proving that sellers must adapt to new buyer behaviors and more decision makers at the table.
Equity Pool Funding Pitch Deck Powerpoint Presentation SlidesSlideTeam
Build your company’s compensation armory by employing this Equity Pool Funding Pitch Deck PowerPoint Presentation Slides to persuade potential investors to invest in your business. Emphasize how venture capitalists can benefit from having equity in your company through these startup pitch PPT templates. Provide a thorough overview of the operational and financial activities by taking the aid of these investor pitch PPT layouts. You can build confidence in your prospective clients by listing out the company’s key offerings with the help of this investment pitch PPT design. With this content-specific seed funding pitch PPT presentation, you can give a detailed account of the income statement, revenue forecast, balance sheet, and valuation of the owner’s interest that will help you capture the attention of the audience. Share your funding requirement, investment terms, and areas of funds allocation with these venture capital fund pitch PPT slides. Download this hedge fund pitch PPT deck and share the company’s future growth plans in an attractive yet informative format. https://bit.ly/3fbxRnM
This document discusses redefining the AXA brand through a rebranding process. It addresses questions about setting launch dates, assessing the scope of rebranding from logo redesign to changing the business model, differences between product and service branding, whether the brand signature focus was rational or affective, the level of risk for the project, and whether AXA has truly moved from the land of promise to the land of proof.
Aviva conducted a brand migration campaign to communicate their name change from Hibernian to Aviva to their entire customer database of over 727,000 people. They segmented customers into 11 unique segments based on product ownership and further categorized them into four groups. Each customer received a personalized letter with targeted product offers and a unique code to track responses. The campaign achieved a 10% response rate to lead generation questions, an 8% response rate for competition entries, marketing costs that were 75% lower than standard, and grew their marketable database from 165,000 to 590,000 customers.
What is a Business Model? Why is having a modern Business Model important? How does Business and Technology work into a Business Model? Why is understanding your customer important? How does your products and services suit your customer?
How to craft an investor pitch to present to angel investors. This presentation was specifically crafted to present to the Spokane Angel Alliance and Alliance of Angels in Seattle, WA but is applicable to any angel group.
Guide To International Expansion Strategy For A Business Powerpoint Presentat...SlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of fourty five slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Guide To International Expansion Strategy For A Business Powerpoint Presentation Slides complete deck. https://bit.ly/39hi6rQ
An experienced sales and marketing professional with over 8 years of experience in the Egyptian telecommunications market. He has held several roles managing customer accounts and achieving sales targets for major brands such as Uni Group, Vodafone, and Nokia. Notable achievements include exceeding sales targets by 120% and 132% for two campaigns. He is skilled in customer relationship management, communication, and leading cross-functional teams.
Guide for Entrepreneurs on Business Model Improvement.Jorge Saguinsin
This is a guide for entrepreneurs to examine and analyze their existing business models, and consequently to improve it. The in thing now is business model improvement for the 21st century vs strategy for the last 30 years.This lecture is for students of entrepreneurship elective at the MBA in Ateneo Graduate School of Business, a leading MBA school in the Philippines. It is being uploaded for the convenience of present and former students for the said elective.
Formerly, innovations in business have been skin deep: processes, products and strategy. But the markets, customers, and competitive landscape are rapidly changing. A new and faster model for business to be up to speed is badly needed by big and small business alike and/or a deeper and more analytical understanding of their business model.
"Agile is the new name of the marketing game" according to Shubu Mitra of Coca-Cola. Agile Marketing dramatically increases speed-to-market; delivers more relevant, engaging and impactful campaigns; drives ongoing innovation; and enhances customer experiences to grow market share. It uses relentless customer focus, iterative experimentation, and ongoing collaboration to drive faster creation, smarter improvements and better results for your marketing activities. This presentation provides a quick introduction to what Agile Marketing is, it's key benefits, and steps to get started.
Simple Investor Pitch Deck Guide [Updated for 2020]Tactico Inc.
Raising venture capital can be intimidating and stressful. Our partners have your back. Create the perfect fundraising deck to impress venture capital investors with Tactico's investor pitch deck guide.
Overview of parts of a business plan, suggested resources for creating business plan sections, detailed overview of the business plan narrative section
Concepta strategies - presentation strategy is the backbone of your businessConcepta Strategies
The strategy is what holds your business together. Three Strategic Actions you should take every year. Environment Analysis, Business Model, and Business Plan.
This document provides an investment proposal for Startup Terrace, an international startup campus located in Linkou, Taiwan. Startup Terrace revitalizes the 2017 Taipei Universiade Athlete's Village into offices, residences, co-working spaces and exhibition spaces covering 59,382 square meters. It offers subsidies up to $1 million USD for startups in areas like IoT. Startups can reserve space and access resources at the campus. The location provides a high-tech ecosystem near major tech parks and a transportation hub near the Taoyuan airport MRT station.
Pitch Deck For Early Stage Funding Powerpoint Presentation SlidesSlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Pitch Deck For Early Stage Funding Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fouty two slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2R3CiqX
Jared K. White has over 15 years of experience in sales management, finance, and marketing in the automotive industry. He has consistently exceeded sales goals and broken gross profit records in various roles such as General Sales Manager, Finance Manager, and Sales Manager. White is skilled in training and motivating sales teams, developing marketing strategies, and negotiating deals to provide customers with the best financing options.
This document is a resume for Mohamed Adel Khalaf, who has over 7 years of experience in sales and business development roles in the telecom and banking industries in Egypt. His core competencies include sales strategy, revenue optimization, key account management, and customer relations management. He is currently a Key Accounts Senior Sales Executive at Vodafone Egypt, where he has consistently exceeded sales targets and achieved various awards for performance. His previous experience includes roles as a Personal Banker Assistant at CIB Bank of Egypt.
Valio Competitive Intelligence provides business management consulting services including team building, business strategy formulation and implementation, organization design, vision creation, and change management. Their team building process transforms working groups to increase efficiency. They help clients develop strategies by aligning plans with budgets and engaging staff. Organization design services identify issues to realign structures and workflows with goals. Vision creation focuses on a results-oriented, shared vision to guide decisions and inspire ownership. Change management prepares individuals and organizations to successfully adopt changes through culture respect, top-down commitment, and sustainability.
Service2Media started in 2005 and has grown to over 110 employees with offices internationally. It began with 4 founders using their own money to develop their first product. While growth was challenging due to lack of funding and an unready market, they found their first customer and angel investor. The company has expanded into new markets and transitioned to a global products company, looking to further growth with a VC. Key lessons included focus, perseverance as a team, adapting to change, and taking business risks for long term strategy and international expansion.
Business Management Powerpoint Presentation SlidesSlideTeam
Highlight the ways to upgrade the economical efficiency of your organization by using our topic specific Business Management PowerPoint Presentation Slides. You can outline the different plans to achieve your business targets with the aid of this visually attractive organizational strategy framework PPT slides. Use the corporate management PowerPoint graphic to list out the ways that help to improve the current and future business functions. With the help of business model innovation framework presentation templates, you can outline various strategic approaches to create new business innovations. Take the assistance of corporate plan presentation slides and determine the key factors to nurture the upcoming business activities. Employ this professionally designed enterprise strategy PPT theme and define the several attributes of business activities & functions. Use high-grade icons that are present in the deck to make your presentation more creative. Therefore, download our ready-to-use enterprise management PowerPoint complete deck to manage all the business processes appropriately. https://bit.ly/2VpQwoI
Pitch Deck
A pitch deck’s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes.
Here is a good starting point for your pitch deck storyline
Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order.
OPENING SLIDE
BUSINESS DESCRIPTION
PROBLEM
SOLUTION
MARKET SIZE
COMPETITIVE LANDSCAPE AND DIFFERENTIATION
SUSTAINABLE COMPETITIVE ADVANTAGE
TRACTION / STAGE OF DEVELOPMENT
BUSINESS MODEL AND MONETIZATION
MILESTONES AND INVESTMENT PROPOSITION
TEAM
CONCLUSION
Richardson's 2017 Selling Challenges Research StudySarah Dougherty
Richardson just launched its Annual Selling Challenges Research Survey and found that sales success in 2017 means overcoming challenges around productivity, learning how to team-sell effectively, and negotiating against low-cost providers. The results were consistent with trends in the selling environment, proving that sellers must adapt to new buyer behaviors and more decision makers at the table.
Equity Pool Funding Pitch Deck Powerpoint Presentation SlidesSlideTeam
Build your company’s compensation armory by employing this Equity Pool Funding Pitch Deck PowerPoint Presentation Slides to persuade potential investors to invest in your business. Emphasize how venture capitalists can benefit from having equity in your company through these startup pitch PPT templates. Provide a thorough overview of the operational and financial activities by taking the aid of these investor pitch PPT layouts. You can build confidence in your prospective clients by listing out the company’s key offerings with the help of this investment pitch PPT design. With this content-specific seed funding pitch PPT presentation, you can give a detailed account of the income statement, revenue forecast, balance sheet, and valuation of the owner’s interest that will help you capture the attention of the audience. Share your funding requirement, investment terms, and areas of funds allocation with these venture capital fund pitch PPT slides. Download this hedge fund pitch PPT deck and share the company’s future growth plans in an attractive yet informative format. https://bit.ly/3fbxRnM
This document discusses redefining the AXA brand through a rebranding process. It addresses questions about setting launch dates, assessing the scope of rebranding from logo redesign to changing the business model, differences between product and service branding, whether the brand signature focus was rational or affective, the level of risk for the project, and whether AXA has truly moved from the land of promise to the land of proof.
Aviva conducted a brand migration campaign to communicate their name change from Hibernian to Aviva to their entire customer database of over 727,000 people. They segmented customers into 11 unique segments based on product ownership and further categorized them into four groups. Each customer received a personalized letter with targeted product offers and a unique code to track responses. The campaign achieved a 10% response rate to lead generation questions, an 8% response rate for competition entries, marketing costs that were 75% lower than standard, and grew their marketable database from 165,000 to 590,000 customers.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
Brand personality refers to the set of human characteristics associated with a brand. It is how the brand behaves and is perceived, based on factors like gender, age, and emotional traits. Brand personality can help differentiate brands and guide marketing communications by communicating the brand's identity. It is developed over time based on consumer experiences and impressions of the brand. This builds brand equity by creating a unique identity and relationship with customers.
Nuova tappa dedicata all'approfondimento delle singole piattaforme: è la volta di Google+
Amato oppure odiato il social G+ continua la sua corsa migliorando la sua struttura, aggiungendo funzionalità e offrendoci un'esperienza "social" un pò diversa da quella del "nemico" Facebook.
Google+ è una piattaforma molto ricca, da scoprire e integrare all'interno delle proprie strategie per innamorarsi delle sue dinamiche e della sua facilità di utilizzo.
Ancora non ti ho convinto? Segui questo webinar, scoprirai tutto ciò che ti serve conoscere per iniziare ad usarlo davvero e metterne a frutto le dinamiche ;)
This document describes different emotions a person can feel and what triggers them, including feeling excited when getting a new horse or scoring 100% on a test, feeling weird when tasting something strange or acting hyperactively, and feeling sad when someone they love dies or hearing a sad story. They also feel shy around many people or when embarrassed, disgusted by gross or icky things, and angry when someone makes them mad or hurts someone they care about.
The document discusses new features in Ruby 1.9 and Rails 3, including installation instructions for Ruby 1.9.1 and an overview of changes in Rails 3 such as a new plugin API, non-blocking code, and custom responders that provide a public API compatible with Rails 2.3. Key areas covered are Ruby 1.9, Rails 3, middleware, controllers, routing, and JavaScript support.
Taking Flight: from Aspiration to Transformational ActionPaul Boos
This is a revised deck for my Path to Agility Presentation.
Please see this web page to understand how you may use this material: http://paulmboos.com/about/creative-commons-license/
This document discusses different types of representations of the Earth including globes, maps of countries, and maps of the world. It also covers cardinal directions and asks where Greenland is located. The poles of the Earth are mentioned. The document discusses labeling parts of a map, including the atmosphere, seas and oceans, and land. It also covers states of water as solid, liquid, or gas and provides examples like ice, snow, lakes, oceans, rivers, underground water, fog, vapor, and clouds.
Pinellas County School Board faced budget cuts and closed two schools, merging them with others to form new fundamental middle schools. This transition caused disruption but the new schools are now thriving. However, the expanding fundamental program risks exceeding capacity at the district's sole fundamental high school. The school board must choose between hoping student numbers don't grow too large, overcrowding the existing high school, or opening new fundamental high school programs to meet demand and better serve students.
Granite Way Geopark Research Project, Western AustraliaLeisure Solutions®
This document outlines research being conducted on establishing a Geopark in the Wheatbelt region of Western Australia. The research is examining stakeholder perceptions and identifying areas of geological, flora, fauna, and historical tourism potential. Case studies include the aspiring Granite Way Geopark, Porongurup National Park, and Gunduwa Conservation Region. International research found both support and concern from local communities regarding impacts to livelihoods. Locally, tourism is seen as a potential contributor to employment and community engagement. Next steps include an online survey, interviews, and another community forum to gather further feedback to inform the feasibility of a Geopark in the region.
This document provides information about the band Coldplay and their song "The Scientist". It includes the band members' names and years of birth. It states that Chris Martin was inspired by social issues related to love and mistakes. The song "The Scientist" was written in 2001 and released in 2002, and is about a man who realizes he made a mistake in his life and wants to go back to the beginning. It provides the lyrics to the song. It also lists Coldplay's albums including Parachutes, A Rush of Blood to the Head, X&Y, and Viva la Vida or Death and All His Friends.
This document provides a tour of a school, introducing the headteacher, secretary, and deputy headteacher's offices. It describes two playgrounds, classrooms, the dining room, a vegetable garden, and gym. The school surroundings and daily activities like lessons are briefly outlined.
Welt Branding is a full-service branding and marketing agency that specializes in building new brands, improving existing brands, and creating advertising campaigns. They take a strategic approach to meet clients' objectives and have experience working with both large brands like Coca-Cola as well as smaller brands. The agency focuses on direct response marketing and uses design, print, and digital media to drive measurable results for clients.
The document discusses four steps to help businesses survive a recession: 1) Understand how to take market share from competitors by identifying their strengths and weaknesses. 2) Create a competitive advantage to eliminate competitors' advantages by focusing on brand positioning. 3) Build customer loyalty by training employees to be brand advocates. 4) Use cost-effective online communication strategies like social media to communicate with customers at a low price. The overall strategy aims to make businesses "recession proof" through competitive analysis, brand management, customer loyalty, and digital marketing.
Top 100 Global Banking and finance most powerful brandsSumit Roy
The annual Brand Finance Banking 500 report ranks the most valuable banking brands worldwide. This year, Wells Fargo retained the top spot with a brand value of $34.9 billion, up 15% from 2014. Chinese banks continue to rise up the rankings rapidly, with Industrial and Commercial Bank of China (ICBC) and China Construction Bank (CCB) now the 2nd and 4th most valuable brands globally. CCB saw the largest brand value increase of any bank in 2015 at $7.5 billion. Overall, Chinese bank brands now comprise 15% of the total brand value in the Banking 500, up from just 4% in 2008. Meanwhile, the proportion of total brand value from US banks has declined from
Worldline Marketing Partners is a marketing outsourcing firm in Vietnam that aims to help Vietnamese businesses succeed globally. They have 10 years of experience working with 95% of leading global brands. Their services include developing strategic marketing plans, branding strategies, digital marketing, events, and more. Outsourcing to Worldline allows businesses to access world-class expertise while reducing costs and focusing internal resources.
Worldline Marketing Partners is a marketing outsourcing firm in Vietnam that aims to help Vietnamese businesses globally outreach their brands. They provide strategic marketing services established by international standards to address challenges such as an undefined marketing strategy and lack of marketing expertise. Their experiential marketing approach focuses on creating customer experiences and interactions to build brand awareness, connection, and retention.
Customer centric innovations - the Swedish wayZélia Sakhi
This document discusses customer-centric innovation in Sweden and provides examples from Virtusize. Some key points:
1) Customer-centric innovations focus on understanding customer needs and iteratively developing products/services to meet those needs based on data about customer behaviors.
2) Success involves products/services that launch and remain relevant by adapting to changes through sustainable teams.
3) Sweden promotes cultures centered around agility, diversity of thought, and work-life flexibility, which fosters innovative thinking. Companies like Virtusize capitalize on talent, promote modern practices, and start small with innovations.
The document discusses strategic objectives for a shoe company called Senior Shoes across various perspectives.
It outlines strategic objectives in key areas like finance, customers, internal operations, and employees. For finance, objectives are to increase market share, boost customer loyalty, and increase revenue. For customers, objectives are customer retention, satisfaction, and creating value.
For internal operations, objectives are developing metrics to measure success, improving production through reduced costs and efficiency, and measuring performance. Finally, for employees, objectives are employee satisfaction, retention to reduce turnover, and encouraging innovation. The document provides analysis and rationale for objectives in each area.
The document discusses various marketing strategies and concepts, including:
1. It discusses Siemens AG's growth through innovation and acquisitions and Nike's approach to defining value for customers.
2. It provides an example of ABN Amro bank's value proposition for savings accounts that offers benefits like free services to customers.
3. It discusses the concept of a marketing plan as the central instrument for directing a company's marketing efforts at both strategic and tactical levels.
SixSigma Projects Solutions is an events management and experiential marketing firm based in Nigeria that has been operating since 2006. They help brands with strategic planning, implementation of marketing activations, and measuring results. Their team has experience working with FMCG and multinational clients on over 1,000 activations. They aim to provide customized solutions and be an extension of their clients' marketing teams.
Top 100 global engineering and construction brands Sumit Roy
Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.
Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.
The document is the annual report on the most valuable brands in Australia from Brand Finance. Some key points:
- Woolworths remains the most valuable brand in Australia despite a 10% decline in value to AUD11 billion due to increased competition.
- Telstra has seen strong growth, with its brand value up 14% to AUD9.6 billion due to investments in its network and acquisition of Pacnet.
- Commonwealth Bank has become the most valuable banking brand in Australia after its value rose 50% to AUD9.2 billion, overtaking ANZ which also saw strong 23% growth. Overall Australian bank brands have performed well.
- BHP Billiton's brand value was
Lego is the most valuable toy brand in the world, with a brand value of $3.89 billion in 2015, up 69% from 2014. Lego scores highly on brand strength due to its wide appeal to both children and adults, avoidance of gendered marketing, and success of the Lego Movie in 2014. While other toy brands like Mattel and Barbie are struggling with falling sales, Lego has seen tremendous growth through licensed partnerships, consistency in its core product range, and strong marketing. The toy industry overall faces challenges from economic factors and competition from electronic devices.
The document discusses the mission and vision of businesses. It defines a mission statement as outlining the fundamental purpose and reasons for an organization's existence. Mission statements can be narrow or broad in scope. Effective mission statements should answer questions about customers, products, markets, technology, growth, philosophy, competitive advantage, public image, and employees. The document also defines a vision statement as depicting the future state an organization aims to achieve through strategic planning. It highlights the importance of mission and vision statements in providing organizational focus and direction.
This document provides an overview of marketing concepts and strategies for small businesses. It discusses defining target markets, conducting market research, establishing brand pillars and values, crafting a mission statement, analyzing competitive advantages, and more. The goal is to help small businesses understand marketing and how to apply key principles to achieve their business objectives over the short and long term.
Vladimir Dzenopoljac - Strategy for my businesskragujevac
This document provides an overview of strategic planning and formulation for a business. It discusses key strategic thinking concepts like vision, mission, objectives and the importance of analyzing the internal and external environment. It outlines various generic business strategies and growth strategies for small businesses. It also covers topics important for formulating a strategy, like methods of growth, strategic alliances, investment and financing growth. Finally, it discusses three common stages of small business growth: existence, survival and success.
This presentation provides an overview of the ways in which we can enhance the impact of your marketing efforts on your customers, your business and the world at large.
This document discusses measuring customer experience metrics and their ability to demonstrate return on investment. It provides an overview of various customer experience measurement approaches such as customer satisfaction indices, net promoter score, and customer advocacy/bonding. Customer advocacy/bonding measures both rational and emotional customer attitudes toward a brand as well as downstream communication behaviors. It is seen as a contemporary approach to understand customer loyalty and business performance. Experts agree that customer advocacy has the power to boost a company's reputation through unpaid customer marketing if advocates are mobilized, listened to, and engaged.
Business Strategies PowerPoint Presentation SlidesSlideTeam
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Business Planning And Marketing Strategy PowerPoint Presentation SlidesSlideTeam
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with fourty eight slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Business Planning And Marketing Strategy PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2H4rXCH
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Similar to Aviva: Assessing the success of building a new global brand by Sally Shire (20)
In this presentation we share the main findings from Gaia Insight / The Group’s FTSE100 Online Audience Research 2013.
We delivered this presentation at a breakfast we held with a small group of FTSE100 corporate communicators on 17 May 2013.
We have found significant trends that changed direction in 2012, indicating that this is a truly dynamic and fascinating time to be measuring what users of large scale UK corporate web sites are doing.
Our aim is to spread awareness of the scale and power of corporate web sites and the depth, diversity and behaviour of their audiences, alongside the technology and social media that people use.
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A presentation we made for Project DigitISE, who hosted 'Get the Digital Edge', a series of workshops and seminars for University of Westminster students exploring digital literacy skills and employability.
We look at what online reputation is, why it matters, and how social media can affect it. By examining these questions in the light of FTSE100 activity on social media channels, we ask what it means for the individual.
Here are some key points about Reckitt Benckiser's social media use:
- They have a careers-focused blog that is linked to from their corporate website. This helps potential job candidates learn more about the company culture and open roles.
- The blog highlights "voices from around the business" through employee profiles and stories. This personalizes the company and shows a diversity of roles and backgrounds ("someone like me").
- They leverage visual content like photos on their LinkedIn, Facebook, and YouTube channels. Visuals help engage audiences and cut through the high volume of updates on these channels.
- Reckitt Benckiser ensures all of their channels are linked together. This allows audiences to easily
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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Aviva: Assessing the success of building a new global brand by Sally Shire
1. Aviva: Assessing the success of building a new global brand Sally Shire Global Brand Development Director – Aviva
2. There are industries in which brand matters less than in financial services, but not many... Why build a new one?
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4. We had over 50 operating brands worldwide (....we started with over 200!)
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8. What would an optimal customer proposition/promise look like? There’s a role for a strong brand But the current contenders aren’t cutting it Aviva Consumer Attitudes to Saving Data, The Futures Company
9. Global qualitative research revealed a consistent global consumer insight and led to the development of a universal brand promise
16. Name change campaign tripling spontaneous awareness of Aviva, and doubling consideration...
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18. We hit our stage 1 target of Making Aviva as prominent as Norwich Union had been, in just nine months. And we’ve continued the momentum... Presentation title here 00.00.00 page Our Irish business completed its migration in January 2010 on target and on budget, and Poland is on track to complete by June
19. All of this measurement information is now available as an interactive dashboard, to which all the marketing leaders have access Presentation title here 00.00.00 page
Interbrand reckon FS comes fifth from bottom, when it comes to industries in which brands provide leverage. So why, I hear you ask, would anyone go to the trouble of trashing a perfectly good 300 year-old UK brand that’s stood the test of time and go to the trouble of creating and building-up a brand new, globally consistent, brand around the world?
Time consuming, complicated and expensive to run (in people, not just in terms of media and materials!)
The big idea we uncovered in the research and which worked universally, was ………… This shouldn’t surprise us - it’s one of the fundamental drivers of the human psyche…. .recognise me, make me feel I matter, I am significant The surprise, if there is one, is how prevalent this is in the context of financial services People are so disenchanted (everywhere) with FS companies ability to recognize individual needs that the bar is VERY low. And the desire for individual recognition is also strong internally as well as externally
We found that the positioning scored highly on all five commandments big there is a universal desire to be recognised as an individual – which is equally applicable to customers and employees, and is relevant across cultures relevant consumer research shows that, in every market, people want service businesses to act as humans, and treat them as humans: of all six themes explored, this created by far the most energy simple the positioning, and the three principles behind it, are simple, memorable, and easy to turn into day-to-day action true in the mutuality deep in its DNA, in talent management, in corporate responsibility, in its response to crises like 9/11 or the UK floods, Aviva is already living some of the positioning different the other global insurance brands are focused on their internal capabilities – no brand is focused on what the company can bring to customers
Highlights of media (PR) evaluation: 89 pieces of coverage generated by end of January 2009 72% of coverage was favourable 26% of coverage appeared in news/entertainment pages (achieving our objective of gaining exposure outside of the business and personal finance press) All coverage delivered at least one key message Top messages: 100% of coverage conveyed message Norwich Union changing its name to Aviva; 96% of coverage conveyed that this was a high profile advertising campaign; almost 50% of coverage included the message that the company is building a global brand 27% of coverage quoted Amanda Mackenzie Advertising value of positive coverage over £400,000 Negative coverage mostly confined to general commentators (whom you'd expect to be most cynical about the change) Awareness of name change goes from less than 35% to 80% more or less overnight
UK Cinema events 25 events 10 cities 4,500 managers now telling their story to 25,000 employees 27 storytellers (execs/dofs/hofs) Outstanding feedback Supported by similar events run in India with our partners WNS Ongoing engagement 180 workshops with 4,500 managers in March exploring the brand Followed by hundreds of workshops with 25,000 employees in March, April and May All focused on how we bring individual recognition to life for our employees and customers