The document outlines the essential components of a B2B Account-Based Marketing (ABM) strategy, covering key planning assumptions, ROI, budget allocation, adoption rates, and challenges. It includes various resources, such as templates for ABM planning and insights from FourQuadrant. Additionally, it addresses the role of technology in facilitating or hindering effective ABM implementation.

1. Go to market resources @ fourquadrant.com
B2B ABM Strategy

2. B2B ABM Strategy Overview
Key Planning Assumptions Based on Research
§ How Account Based Marketing (ABM) Translates to Revenue
§ ROI for Account Based Marketing (ABM)
§ Account Based Marketing (ABM) as a Percentage of the Overall Marketing
Budget
§ Account Based Marketing (ABM) Adoption
§ How Account Based Marketing (ABM) Challenges
§ Is Tech a Barrier for Account Based Marketing (ABM)
§ Is Account Based Marketing (ABM) an Effective Use of Marketing Tech

3. B2B ABM Strategy Overview
§ How ABM Translates to Revenue
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

4. B2B ABM Strategy Overview
§ The ROI of ABM Investments
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

5. B2B ABM Strategy Overview
§ The Percentage of Marketing Spend Allocated to ABM
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

6. B2B ABM Strategy Overview
§ What is the Adoption of ABM for US B2B Marketers
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

7. B2B ABM Strategy Overview
§ The Challenges for Account-Based Marketing
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

8. B2B ABM Strategy Overview
§ Is Technology a Barrier for Account-Based Marketing (ABM)
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

9. B2B ABM Strategy Overview
§ Is ABM an Effective use of Marketing Technology & Data
Download an ABM Template @
fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/Source: eMarketer

10. Go to Market Resources @ fourquadrant.com
DOWNLOAD THE ABM Planning Template @
https://www.fourquadrant.com/go-to-market-planning-templates/account-
based-marketing-template/
FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/
Read Go to Market Insights @
fourquadrant.com/marketing-resource-blog/
B2B ABM Strategy Overview
Leverage Go to Market Resources Built by A CMO for B2B Marketers