16 Keys to Successful Startups
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from TrepCamp 2016
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16 Keys to Successful Startups
- 1. 16 Keys to Successful Startups Sarah Granger, TrepCamp 2017
- 2. Confidence • Homemade • Built on your strengths • Energy from leading • Supported by your network
- 3. Passion • What drives you? • What keeps you up at night? • What gives you energy? • What incites you to act? • Where does it come from? • How can you channel it?
- 4. When you have passion for something, you find a way to make it happen.This is the panacea to success.” - Zig Ziglar
- 5. Problem • The right problem • At the right time • Needs the right solution • And the right business model
- 6. Creation • The journey • Molding your design • Integrating ingenuity • Innovating • Iterating
- 7. People • People people people people people people • Team team team team team team • Yes, this is that important • Choose the best partner(s)or go it alone • “Your network is your net worth” • Hire to your weaknesses
- 8. Product • The destination, the solution (& market fit) • Directly connected to your passion • Affordable, usable, useful, helpful • Sticky, self-staining, resilient, consistent
- 9. Customers • The drivers of your business • Know them well • Respect their needs & wants • Study their habits • Discover what can serve them best
- 10. Plan • Complete market analysis • Write strong business & marketing plans • Plan detailed product timelines • Pitch planning • Exit strategies
- 11. Pitch • Master it to the point it’s automatic • Become BFFs with the ask • Make Powerpoint your ally • Write & rewrite your plans
- 12. Competition • Who they are • What they’re about • When they got to market • How you differ • Your value proposition
- 13. Pitfalls • Expect the unexpected • Plan for contingencies • Know your way out • Face the fear of failure
- 14. Promotion • Early adopters • Word of mouth / Evangelists • PR / Media • Digital / Social
- 15. If it doesn’t work, it’s not a failure; it’s data.” - Dorie Clark
- 16. Choices • Stand by your decisions • Analyze successes • Embrace failures • Dive into the data • Know what’s next
- 17. Platform • Build your long-term brand • Craft your identity as a platform • Extend beyond the business • Curate a digital presence
- 18. Pay-It-Forward • Keep the social good in mind • Use what you learn to help others • Build your social capital • Giving back always comes back to you again
- 19. Continuing Education • Art of the Start by Guy Kawasaki • StartupWeekend • The Lean Startup by Eric Ries • Y Combinator MOOC @ startupschool.org • High Tech Startup by John Nesheim
- 20. Keys in Review 1. Confidence 2.Passion 3. Problem 4.Creation 5.People 6.Product 7. Customers 8.Plan 9.Pitch 10.Competition 11.Promotion 12.Pitfalls 13.Choices 14.Platform 15.Pay-It-Forward 16.Continuing Education
- 21. Keep in Contact Find me at @sarahgranger & sarahgranger.com