Getting the right people evy wilkins - marketing campsv

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Getting the right people evy wilkins - marketing campsv

  1. 1. Getting the RightPeople to Talk about Your Company @MarketingCampSV Facilitated by @mainwilk
  2. 2. Who am I?• By day:VP Marketing @Traackr• On the weekends: Amateur surfer• All the time: Interested in how people amplify what they are saying, doing, being, creating.
  3. 3. What can we do in 45 minutes?• 0 - 5: Intro + agenda• 5 - 15: What are a few ways influencers can impact our brands and products?• 15 - 25: What is the hardest part about getting people to talk about your company?• 25 - 35: What have you tried that worked?• 35 - 45: Share ideas with the group
  4. 4. What can we do in 45 minutes?• 0 - 5: Intro + agenda• 5 - 15: What are a few ways influencers can impact our brands and products?• 15 - 25: What is the hardest part about getting people to talk about your company?• 25 - 35: What have you tried that worked?• 35 - 45: Share ideas with the group
  5. 5. What the heck is an influencer? Passion + Expertise + Audience
  6. 6. Forbidden Territory! Is influence bad?
  7. 7. Influence isAUTHENTIC and CONTEXTUAL
  8. 8. ... so influencer marketing is...identifying, engaging, supporting and learning from thepeople who create the conversations that impact your brand, products or services.
  9. 9. Why do itGet your messages out more effectivelyFocus on the right channels and people Make better decisions
  10. 10. How can influencers help spread your gospel? From one to many effectively
  11. 11. Increase Awareness 27 blog posts = ~1,000,000 visits
  12. 12. Create CredibilityTransition to publisher and deliver compelling content
  13. 13. Help Anticipate or Learn FasterUncover trends or spot prime moments
  14. 14. How do you set it in motion?Start small: Something in your controlPick a goal: Increase traffic to our blogDefine your influencers: Keywords --> PeopleGet creative: Interview series?Decide what success means: Traffic, new conversations
  15. 15. What are the greatest challenges you face in getting people to talk about your company? Where do I start? What can I offer? What do I say to them?Ever tried and failed? It feels out of my control.
  16. 16. What strategies and tactics have worked for you?What results did you see? Is it repeatable? Why did it work? What did you do specifically?
  17. 17. Tips and ideasfrom the group

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