Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
How the world's most successful marketers decide what to create, where to distribute it, and how to measure it.
Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business?
It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how?
In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer.
You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact.
Are you ready to rethink your 2017?
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
How the world's most successful marketers decide what to create, where to distribute it, and how to measure it.
Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business?
It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how?
In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer.
You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact.
Are you ready to rethink your 2017?
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Jenifer Kern, Celerity's VP of Marketing, discusses the connection between Sales, Marketing and Jazz at HubSpot's INBOUND15 conference. "What's Jazz Got To Do With It?"
Sales Warrior Rally - FANatical Selling: Sales Warriors Focus on the FansMeredith Oliver
Are you a worrier or a sales warrior? Sales warriors are proactive, bold, authentic and creative. They are not afraid to follow-up and ask for the sale. Featured at the Calgary and Regina, Alberta, Canada Sales Rally, this program will help you transform into a mighty sales warrior. Interested in bringing the Sales Warrior Rally to your city? Learn more at SalesWarriorRally.com.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
What's better than hearing from one content marketing superstar? Hearing from three of them – all in a single, information-packed panel discussion, featuring:
• Joe Pulizzi, Founder of the Content Marketing Institute
• Ann Handley, Author of Content Rules
• Ardath Albee, CEO of Marketing Interactions, Inc.
In this session, this all-star team will cover:
• Planning Your Content Strategy
• Deploying Your Content in the Right Formats
• Amplifying Your Content Across All Channels
This is a rare opportunity to hear from three of the industry's most respected leaders as they tackle questions every B2B marketer should be focused on answering.
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spen...#FlipMyFunnel
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spencer at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
It’s essential for marketers to understand how to connect with their audiences with stories.
Good storytellers can recognize the most compelling stories. However, telling a story is not like writing copy for a brochure or creating a news release, the real stories are about the people your products serve. As a marketer, it’s important to understand where the real story lives and to be able to bring it to life.
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
Jenifer Kern, Celerity's VP of Marketing, discusses the connection between Sales, Marketing and Jazz at HubSpot's INBOUND15 conference. "What's Jazz Got To Do With It?"
Sales Warrior Rally - FANatical Selling: Sales Warriors Focus on the FansMeredith Oliver
Are you a worrier or a sales warrior? Sales warriors are proactive, bold, authentic and creative. They are not afraid to follow-up and ask for the sale. Featured at the Calgary and Regina, Alberta, Canada Sales Rally, this program will help you transform into a mighty sales warrior. Interested in bringing the Sales Warrior Rally to your city? Learn more at SalesWarriorRally.com.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
The Art of Running Successful PromotionsMarc Horne
11 Proven Promotional Strategies That We Have All Commonly Seen Retail Stores, Restaurants, & Other Offline Businesses Successfully Use. Capitalizing on Holidays.
Questions? Press? Demo? Support?
support@hcdesk.com
In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy and focus.
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so-to-speak? Wouldn’t that change the game completely?
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and the customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to:
• Anticipate the customer’s actions
• Reset unbalanced business relationships
• Start new business relationships on the right foot
• Play a smarter sales game and win more business
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
What's better than hearing from one content marketing superstar? Hearing from three of them – all in a single, information-packed panel discussion, featuring:
• Joe Pulizzi, Founder of the Content Marketing Institute
• Ann Handley, Author of Content Rules
• Ardath Albee, CEO of Marketing Interactions, Inc.
In this session, this all-star team will cover:
• Planning Your Content Strategy
• Deploying Your Content in the Right Formats
• Amplifying Your Content Across All Channels
This is a rare opportunity to hear from three of the industry's most respected leaders as they tackle questions every B2B marketer should be focused on answering.
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spen...#FlipMyFunnel
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spencer at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
It’s essential for marketers to understand how to connect with their audiences with stories.
Good storytellers can recognize the most compelling stories. However, telling a story is not like writing copy for a brochure or creating a news release, the real stories are about the people your products serve. As a marketer, it’s important to understand where the real story lives and to be able to bring it to life.
You get it. You've been told hundreds of times about the power and importance of social media marketing for your startups success. You've got that one annoying friend who also owns a business that can't stop talking about all of their quality low cost leads! Yet, you can't seem to crack the code. Maybe you don't have the time. Maybe you don't have the resources.
In this session you'll learn:
How to build a strong foundation on Facebook to sustain results as time goes on
How to properly build a Facebook funnel that doesn't just get you leads, but gets you qualified leads
How to recognize signs that it's time to freshen things up
If you own or manage the marketing for a Restaurant or Food Service Business, this is a presentation you cannot afford to miss.
Discover the biggest Restaurant Marketing Mistakes being made, and how you can avoid them.
Do it Yourself Marketing for Professional Speakers and ConsultantsAidan Crawford
https://shortcircuitmedia.com - Having an expertise doesn't necessarily mean your phone is going to ring off the hook with offers to speak and consult. You have to back up your expertise with a business model that works.
This presentation is specifically designed for speakers, trainers and consultants who know they need to do things differently and want some guidance on where to start
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Marketing 201: Marketing in a Down Economy
1. Marketing 201: How to Market in a Down Economy Getting out of Survival Mode
2. The economy added 162,000 jobs the Labor Dept. reported today, and the unemployment rate is staying below the anxiety-producing 10% mark. There’s lots of speculation that this time, this one is really it. That maybe the recession is over, or if not over, then ending. The New York Times YES! Business leaders have become increasingly pessimistic about the economy, reporting that they don’t see the recession ending this year, and don’t expect to hire more workers any time soon. MSNBC NO! NO! Unfortunately, in the real world of reason, an economic indicator with a perfect 40-year history of predicting recessions just said a double-dip is coming for sure. Daily Finance With the housing market still depressed, and the official unemployment rate near 10% and jobs growing very slowly, many economists are concerned about the possibility of the economy lapsing into another recession. Los Angeles Times NO!
3. How were you marketing your business 5 years ago? How were you marketed to 5 years ago? Does this marketing still work? Can you “tweak it” to make it work? Should you start over with a fresh approach? “Last thing to do before you close your doors:stop marketing!”
4. Advertising vs Marketing • Marketing is the plan • What are you going to do? • How are you going to do it? • Advertising is the action • Put it in front of your customer • Great message • Make it pleasing
5. Marketing vs Sales • Marketing is how you reach potential customers & message • Sales is what you do to turn potential customer into customer • Both must work in tandem • One cannot be successful without the other • Everyone must be on board
6. Make Your Marketing Count • Follow thru • Do it all the way • Repeat when necessary • Plan, write, plan • Checklist all the to-do’s
7. Differentiation Strategy • Create it, write it, live it • What makes you better? • What makes you different? • Shout it from the roof tops! • Make it valuable to your audience • PR it
8. Focus Strategy • Create it, write it, live it • Do a competition analysis • Who is your perfect client? • What is the message thatwill call them to action? • Put yourself in their place
9. Commiseration Strategy • Create it, write it, feel it, live it • Free is everybody’s friend • Coupons coupons coupons • Usage based rewards • Put yourself in their place • Be their friend “Everyone drinks more during a recession; they want to forget”
10. Friends Strategy • Charitable organizations • Networking events • Bend over backwards—to a point • Create your own party (buzz) • Social media • Interact • Make friends “All lasting business is built on friendship”
14. Be Customer-centric • Know your ROI • Know your leads costs • Know what client you want • Know how to say NO • Listen to what customers want • Act on what you know “Keep three things with you. Patience,courage and friends, you will never realizeThe heat of recession.”
15. Be Customer-centric • Offer referral rewards • Cultivate what you have • Cross sell/up-sell options • Use testimonials • Be an advocate • Do your business differently
16. Cheap Marketing • Organic Search Engine Optimization • Google places • Linkedin • Photo sites • Twitter • Bing Business • Yelp & Digg • Blogspot • In your field
18. Cheap Marketing • Promotions and public relations • Invite media for a story • Have an party • Create a newsworthy event • Invite important people • Offer free or discountedservices to “talkers” • Reciprocity • Client letter
19. Cheap Marketing • Social Media • Facebook FAN PAGE • Linkedin • Twitter • YouTube • Flickr • Angie’s list or Craig’s list • Foursquare • Myspace • 340 that we counted
20. Cheap Marketing • Design & Message • Eye catching business card • Thank you cards • One good sell sheet/brochure • Concise easy to navigate website • Consistency • Less is more • Good, refined message from allemployees